针对不同类型的买家,可采用不同的方法跟进,做到有的放矢,事半功倍。
已成交的买家跟进重点:
(1)催款;
(2)及时沟通备货情况;
(3)发货后及时通报船务信息;
(4)后期跟踪到货情况;
(5)催促买家翻单;
(6)其他产品的推介。
案例
Dear Mr. Clark,
Due to rising price in the world-wide garments market , from October 1 , price for our products will increase by 10%. Since you are a valued customer of long standing, we wish to give you the opportunity to beat the price increase by ordering now at the current price.
In addition, we will give you a discount of 5% on all orders of more than $30000.
We believe that you will see the advantages of this arrangement, which will save you at least 15% on Children's Wear purchases in the coming months.
We look forward to your early reply.
Best Regards ,
Billy
ABC COMPANY
点评:这是一种促销,一方面利用市场上价格普涨造成客户心理上的紧张,另一方面用折扣来吸引客户下单。但应注意,累计的折扣不能太多,否则客户会觉得之前卖家的利润很高;也可以逐步给出优惠,不一次性讲完。