产品介绍是客户开发信中最重要的环节。如果已经知道客户的明确需求，如需要某款服装，那么业务员就应该选取某款服装进行具体的推荐性介绍。例如，针对客户面对的市场情况、公司售卖产品的具体品位追求，结合自己公司的产品和客户可能的需求，进行有针对性的介绍。如果只拿到了客户的名片，不太清楚客户的需求，那么就将公司经营产品的整体情况，如质量标准、价格水平、打样速度、交货速度等进行介绍，尤其要突出公司的特色和亮点。例如，业务员得知客户比较重视产品质量，为了更好地展示产品质量，不妨附上相关产品的照片、过往工程案例、产品视频等。对于小件产品来说，寄样品供客户选择也是经常采取的做法。可以用如下表述来进行产品介绍:
(1) Art. No.118 is our newly-launched one with super quality,fashionable design and competitive price.
(2) We have a good variety of colors and sizes to meet with the needs of different markets.
(3) Our products are enjoying popularity in not only Asian markets but also American Markets.
(4)To give you a general idea of our products, we are enclosing our catalogue for your reference.
(5)A free sample will be dispatched to you tomorrow so that you can have a close inspect on our product quality.
(6) Some photos of the project we have set up in Australia similar to your request are sent to you as an attachment.
