机械制造行业的业务员，在撰写客户开发信时应该注意以下几个问题。
(1)公司的建立时间、规模、技术能力。机械制造行业的客户往往很看重卖家的实力，因为机械产品的质量决定机械产品的耐用性，产品的安装、调试和其他售后服务也是机械制造行业客户关心的重点，故业务员在客户开发信中应对这些方面加以关注。
(2)对于机械制造行业的客户普遍认可的证书，如ISO认证和CE认证,公司如果有，就可以展示给客户，尤其是CE认证(欧美客户很看重这个证书)，拥有这个证书意味着产品通过了欧盟的产品安全认证。
(3)机械制造行业尤其是大型项目的客户非常在意卖家是否有足够的项目工程经验，因此向客户展示公司完成的大型工程项目，这也是一个亮点。
机械制造行业的客户开发信模板如下。
Dear xxx,
Good day to you.
This is Tansy from Shandong xx Machinery Co.,Ltd.(China). Informed by our friend Tony Wang you are seeking for premium suppliers for grinders and crushers, I would like to take this opportunity to introduce ourselves so that we could have a possible cooperative opportunity.
Established in 2001, We are a leading manufacturer of grinder and crusher with CE and ISO certificates,located in Zaozhuang, Shandong province.Our emphasis on quality, technology and after-sales service is the reason for our fast growing sales. So far we have cooperated with some big names in the world like xxx.
As to the products you need, we have different models, attached you will find our product catalogue. For any type you are interested in, I would communicate with you in details to help you choose suitable model. Looking forward to hearing from you soon.
Best regards, xxx
