在跨境电商 B2B 业务中，对于常规包装的产品，业务员可以直接将包装条款写在报价单或报价邮件中。如果客户没有异议，无须单独讨论。但是对于某些特殊产品，由于包装的重要性，业务员可以在产品价格议定后专门与客户商议包装事宜。有时有些客户由于进口港口的特别要求等因素也会专门向业务员提出包装要求。在这种情况下，业务员可以尽量满足客户要求。如果客户要求过高，可以在保证货物安全的情况下，维持原有的包装方式。如果客户坚持自己的方案，也可以接受，但是多出的成本部分可以要求由客户承担。阐述包装问题的邮件一般围绕着以下三个部分撰写。
(1)开头，提及买卖双方前期的沟通和产品的包装事宜
(2)正文/主要信息部分，具体、详细陈述包装要求等。
(3) 结尾，表达期望，希望对方及时回复。
下面以客户提出包装要求，业务员回复为例进行说明
1.客户提出包装要求
示例如下。
Dear XX X,
We appreciate your email asking about @(对方邮件询问内容)
As our products are easily damaged, it is quite necessary to pay special attention to packaging. Also please (对方需特别注意的事项) .Frankly speaking,our packaging requirements are quite strict. The details are written in our packing instruction, which is attached. However, I'd like to emphasize the following four points:
(1)The packaging must be strong enough to withstand3(货物可能承受的因素)(2) The products are to be wrapped in X XX before being packed in@ (包装方式)
(3)The most important thing is to protect the goods(货物需避免的因素)
(4) Any loss in transit is to be compensated by X X X company.
We believe you will give special care to the packaging to avoid any possible damage.
Yours sincerely,
X X X
2.业务员回复包装要求
Dear X X X,
Having received your email of@(对方邮件主题) ,we immediately passed your opinions on packing to our @(与包装问题直接相关的人)Recently, they have made a number of improvements in packaging. We will also take effective measures to satisfy your packaging requirement.
We have prepared 图 (已准备的包装) so as to protect the goods against@ (可能遭受的损失).And also, we give special care to the problem of (需特别注意的事顶) .In sum, we will reinforce packing in order to minimize the extent of any damage to the goods in transit.
If you have any questions, please email me or call me
Best wishes,
XXX
