亚马逊商城公平定价政策

卖家需要自行在亚马逊商城上设置价格。肩负成为全球最以客户为中心的公司这一使命,亚马逊致力于为买家提供最多的商品选择、最低价格以及最快的配送速度,而这一切都离不开卖家的鼎力支持。

亚马逊会定期监控商品在商城上的价格(包括运费),并将其与提供给买家的其他价格进行比较。如果亚马逊发现您在商城上的定价行为有损买家信任,则可能会删除购买按钮、删除报价、暂停配送选项。如果情况严重或反复出现,我们会暂停或终止您的销售权限。

有损买家信任的定价行为包括但不限于:

  • 为商品或服务设置会误导买家的参考价;

  • 为商品或服务设置过高的价格,使其明显高于亚马逊内外部提供的当前价格;或

  • 销售同一商品时,多件销售的价格比单件销售时高。

  • 为商品设置过高的运费。亚马逊在确定运费是否违反我们的公平定价政策时会考虑当前的公开承运人费率、合理的处理费用以及买家的看法。


 亚马逊官网原文详情:

Amazon Marketplace Fair Pricing Policy

Sellers are responsible for setting their own prices on Amazon marketplaces. In our mission to be Earth's most customer-centric company, Amazon strives to provide our customers with the largest selection at the lowest price, and with the fastest delivery as sellers play an important role.

Amazon regularly monitors the prices of items on our marketplaces, including shipping costs, and compares them with other prices available to our customers. If we see pricing practices on a marketplace offer that harms customer trust, Amazon can remove the Buy Box, remove the offer, suspend the ship option, or, in serious or repeated cases, suspending or terminating selling privileges.

Pricing practices that harm customer trust include, but are not limited to:

  • Setting a reference price on a product or service that misleads customers;

  • Setting a price on a product or service that is significantly higher than recent prices offered on or off Amazon; or

  • Selling multiple units of a product for more per unit than that of a single unit of the same product.

  • Setting a shipping fee on a product that is excessive. Amazon considers current public carrier rates, reasonable handling charges, as well as buyer perception when determining whether a shipping price violated our fair pricing policy.

 文章来源:亚马逊官方网站