虚拟捆绑商品的销售报告

目前卖家平台中的大多数报告中都不提供虚拟捆绑商品销售额。当买家购买虚拟捆绑商品时,销售额将转至捆绑商品中的各个组件,所以捆绑商品 ASIN 不会记录销售额(根据大多数卖家平台报告得出)。

这使您可以轻松管理库存,而无需跟踪新的 ASIN 或 SKU。但是,您可能想知道捆绑商品的绩效

为了帮助您衡量捆绑商品销售额,卖家平台账户的默认联系电子邮件大约每周都会发送一次报告,其中包含下载过去 90 天内捆绑商品销售额的 CSV 明细的链接。只要您在过去 90 天内至少有一次捆绑商品销售,我们就会向您发送此电子邮件报告。该报告中每天销售的捆绑商品 ASIN 会在一行显示。它包含以下列:

  • 日期: 格式是年/月/日。如果某个日期没有显示,说明当日没有售出捆绑商品。

  • 捆绑商品 ASIN

  • 捆绑商品名称: 捆绑商品名称的前 100 个字符。

  • 售出的捆绑商品数: 订购的整个捆绑商品(非组件)的数量。

  • 总销售额: 总和(捆绑商品价格 * 售出的捆绑商品数)。这些是已订购捆绑商品销售额。

    下载链接将在电子邮件发送 6 天后过期。之后,您可以等待下一周的电子邮件报告,该报告将包含前几周的数据。请注意,知道链接的任何人都可以下载该报告,因此在分享该报告时要小心。


常见问题

我本周没有收到通过电子邮件发送的报告

报告有时可能会因数据处理时间增加或其他问题而延迟。检查您的垃圾邮件文件夹。如有必要,请等待下一周的报告,或参照最后一个常见问题计算您的捆绑商品销售额。

报告仅发送给在过去 90 天内有售出捆绑商品的卖家。检查您之前的报告,以确保您在过去 90 天内有售出捆绑商品。


我从未收到过报告

捆绑商品销售报告仅发送给在过去 90 天内有售出捆绑商品的卖家。如果您从未收到过报告,可能是因为您在此时间段内未售出捆绑商品。否则,请检查您的垃圾邮件文件夹,在通知首选项中验证您的联系电子邮件是否为最新电子邮件,并确保您的电子邮件程序配置为接受我们发送的电子邮件。我们的电子邮件具有以下配置:

  • 发件人姓名: 亚马逊品牌服务(请勿回复)

  • 发件人电子邮件地址:do-not-reply@amazon.com

  • 主题: 捆绑商品销售报告

如何更改捆绑商品销售报告电子邮件的收件人?

访问通知首选项页面。然后找到捆绑商品销售报告并编辑该报告的电子邮件。

捆绑商品订单是否显示在“管理订单”中?

是的,捆绑商品订单会显示在管理订单 >查看亚马逊物流订单中。

您可以使用订单编号进行查找。您目前无法通过捆绑商品 ASIN 或 SKU 查找它们,因为捆绑商品订单会传递至组件 ASIN。

如何查看捆绑商品的流量?

您可以访问业务报告中的【子商品的详情页面销售和流量】报告。此报告将包含流量信息,但不显示销售额或商品数量。

退货和取消对报告有何影响?

如果捆绑商品订单被取消或退回,此报告将不会更改,因为该报告仅显示已订购商品的销售额。

我能否利用订单报告计算捆绑商品销售总额?

在某些情况下,可以执行此操作。如果您的捆绑商品有折扣,您可能会注意到,捆绑商品中组件 ASIN 的部分销售额会按照折扣销售价格进行记录,以便反映捆绑商品折扣。您可以使用这些信息来区分常规销售额和捆绑商品销售额。

首先,确定捆绑商品中每个组件的折扣销售价格。为此,您可以访问捆绑商品的详情页面,查看列出捆绑商品中每个组件 ASIN 的小部件上显示的销售价格。然后,筛选【所有订单报告】,查看哪些组件 ASIN 的订单是按这些特殊价格记录的。这些可能是捆绑商品订单。

如何获取虚拟捆绑商品销售额的历史报告?

捆绑商品电子邮件报告将包含过去 90 天的数据。目前,无法提供其他期限的历史数据。

如何查看虚拟捆绑商品的取消订单和退货订单?

买家可以退还和/或取消作为虚拟捆绑商品一部分而订购的各个组件。像任何其他 ASIN 的退货和取消一样,您可以查看捆绑商品的退货和取消情况。目前,您无法通过捆绑商品 ASIN 查询取消订单和退货订单。


亚马逊官网原文详情:   

Sales reports for virtual product bundles

Virtual product bundle sales are not available in most reports in Seller Central at this time. When a customer buys a virtual bundle, the sales are passed through to each of the components in the bundle and the bundle ASIN does not record a sale (according to most Seller Central reports).

This allows you to easily manage your inventory without keeping track of new ASINs or SKUs. However, you may wonder about the performance of your bundles

To help you measure bundle sales, the default contact email for your Seller Central account will be sent a report about once a week with a link to download a CSV breakdown of your bundle sales from the past 90 days. This email report will be sent to you as long as you have had at least one bundle sale in the past 90 days. The report has one row for each day that a bundle ASIN was sold. It has the following columns:

  • Date: Format is Year/Month/Day. If there is no row for a date, the bundle had no sales then.

  • Bundle ASIN

  • Bundle title: The first 100 characters of the bundle title.

  • Bundles sold: Units of your entire bundle (not components) ordered.

  • Total sales: Sum (bundle price * bundles sold). These are ordered product sales for your bundles.

    The download link will expire about 6 days after the email is sent. After that, you can wait for the following week’s email report which will contain data for previous weeks. Note that anyone with the link can download the report, so be careful about sharing it.


FAQ

I did not receive my report emailed to me this week

Reports may be delayed occasionally due to increased data processing times or other issues. Check your spam folder. If necessary, wait for the following week or refer to the last FAQ to calculate your bundle sales.

Reports are only sent to sellers who have had a bundle sale in the past 90 days. Check your previous reports to make sure you have had a bundle sale in the past 90 days.

I have never received a report

The Product Bundles Sales Report is only sent to sellers who have had a bundle sale in the past 90 days. If the report was never sent to you, it may be because you have not sold a bundle during that time frame. Otherwise, check your spam folder, verify that your contact email is up-to-date in Notification Preferences, and make sure that your email program is configured to accept emails from us. Our emails have the following configuration:

  • Sender Name: Amazon Brand Services (Do Not Reply)

  • Sender Email Address: do-not-reply@amazon.com

  • Subject: Product Bundle Sales Report

How do I change the recipient of the Product Bundles Sales Report email?

Visit the Notification Preferences page. Then find the Product Bundles Sales Report and edit the email for that report.

Do bundle orders appear in Manage Orders?

Yes, bundle orders appear in Manage Orders > View FBA orders.

You can look them up using order IDs. You cannot look them up by bundle ASIN or SKU at this time, as bundle orders are passed through to the component ASINs.

How do I see traffic for my bundle?

You can visit the Detail Page Sales and Traffic by Child Item report in Business Reports. This report will contain traffic information, but it will not show sales or units.

How do returns and cancellations affect this report?

If a bundle order is canceled or returned, this report will not change, as the report only reflects ordered product sales.

Can I calculate my total bundle sales using Order Reports?

In some instances, this can be done. If your bundles have discounts, you may notice that some of the sales on component ASINs in bundles are recorded with discounted sale prices, reflecting the bundle discount. You may be able to use these to distinguish regular sales from bundle sales.

First, determine the discounted sale price of each component in the bundle. You can do this by visiting your bundle’s detail page and looking at the sale price shown on the widget that lists each component ASIN in the bundle. Then, filter your All Orders Report to see which orders of component ASINs have been recorded at those special prices. These may be bundle orders.

How can I get past reports of my virtual bundle sales?

The bundle email report will contain the past 90 days' data. At this time, additional past data is not available.

How can I see canceled and returned orders for virtual bundles?

Customers are able to return and/or cancel individual components that are ordered as part of the virtual bundle. You can see these returns and cancellations like those of any other ASIN. At this time, you cannot look up canceled and returned orders by bundle ASIN.

文章来源:亚马逊官方网站