品牌旗舰店

品牌旗舰店是亚马逊上的免费自助品牌店铺,拥有注册品牌的卖家以及拥有平台账户的供应商和代理公司可以在其中策划内容,用于启发、引导和帮助买家发现品牌商品选择。您可以使用有关业绩、广告活动、流量和销量的洞察信息来优化您的品牌旗舰店。

买家可以通过您在亚马逊上的品牌署名(商品详情页面上商品名称旁的品牌名称),或通过品牌旗舰店的短 URL(Amazon.cn/品牌名称)访问您的品牌旗舰店。您还可以使用品牌旗舰店的 URL 作为任何亚马逊或非亚马逊活动的着陆页,帮助提升品牌认知度,增加品牌的交叉销售机会。


创建您的品牌旗舰店

您可以使用亚马逊的自助品牌旗舰店构建工具来创建或编辑品牌旗舰店。您可以轻松创建多个页面,无需具备设计方面的专业知识。

要为您的品牌创建新的品牌旗舰店,请执行以下操作:

  1. 点击品牌旗舰店选项卡。

  1. 点击品牌名称旁边的创建品牌旗舰店。

    注意: 如果您在亚马逊品牌注册计划中的注册状态为“已批准”,但在尝试创建品牌旗舰店时发现错误,请与我们联系以获取进一步的帮助。

  1. 输入您的品牌显示名称。这是您的品牌展示给顾客的名称,将用于品牌旗舰店的 URL 和分层路径。

    注意: 品牌显示名称区分大小写。

  1. 上传您的品牌徽标。

  1. 点击下一步。

  1. 在【页面的元描述】框中,输入页面内容的简要摘要。它将显示在页面标题下方的购物搜索结果中。

  1. 选择一个模板。我们提供了页面模板,以帮助您使用预先组织的模块快速设置页面,或从空白页面开始。

  1. 点击创建页面,开始向品牌旗舰店添加内容。要了解更多信息,请参阅“管理品牌旗舰店中的内容”。

  1. 完成品牌旗舰店创建后,点击提交以便发布。品牌旗舰店提供两个发布选项:

    1. 标准发布:一旦您的内容获得我们审核团队的批准,您的品牌旗舰店即会向顾客展示。要选择此选项,请点击弹出窗口中的提交。

    2. 按计划发布:您可以选择请求您希望自己的品牌旗舰店向亚马逊顾客展示的日期和时间。要使用此选项,请选中请求发布日期复选框,选择所需的日期和时间,然后点击提交。

      注意: 您请求的日期和时间必须至少在未来 24 小时后,以便进行审核。如果您的品牌旗舰店未获得批准,您需要进行更正并重新提交您的品牌旗舰店和时间安排以进行发布。

  2. 在您使用任一发布选项提交您的品牌旗舰店后,我们将对其进行审核,以确保其符合我们的政策。审核完成后,我们会通知您,您可以在状态栏中查看状态。要了解更多信息,请参阅品牌旗舰店审核。


注意: 在您的品牌旗舰店获得批准后,您可以创建品牌旗舰店版本并安排发布时间。


亚马逊官网原文详情:   

Stores

Stores is a free self-service branded destination on Amazon where sellers with a registered brand, and vendors and agencies with an advertising console account can curate content that inspires, educates, and helps shoppers discover your brand’s product selection. You can optimize your Store using insights about performance, campaigns, traffic, and sales.

Shoppers can reach your Store through your brand byline on Amazon (your brand name near the product title on detail pages), and via your Store’s short URL, Amazon.com/BRANDNAME. You can use your Store’s URL as the landing page for any of your Amazon or non-Amazon activities, helping enhance your brand awareness and the cross-selling opportunities around your brand.


Create your Store

You can create or edit your Store using Amazon’s self-service Store builder. It’s easy to create a multi-page experience, and no design expertise is necessary.

To create a new Store for your brand:

  1. Click the Stores tab.

  1. Click Create Store next to your brand name.

    Note: If your Brand Registry registration status is “Approved” but you’re seeing an error when you try to create a Store, contact us for further assistance.

  1. Enter your brand display name. This is your brand's shopper-facing name and will be used in the Store’s URL and breadcrumb.

    Note: the brand display name is case-sensitive.

  1. Upload your brand logo.

  1. Click Next.

  1. Enter a brief summary of the page content in the Page meta description box. This will appear in shopping results under the page title.

  1. Select a template. We’ve provided page templates to help you quickly set up the page with pre-organized tiles or start with a blank page.

  1. Click Create page and start adding content to your Store. To learn more, see Manage content in your Store.

  1. Once you’ve completed your Store, click Submit for publishing. Stores offers two publishing options:

    1. Standard publishing: makes your Store available to shoppers as soon as your content is approved by our moderation team. To select this option, click Submit in the pop-up window.

    2. Scheduled publishing: gives you the option to request the date and time you would like your Store to be made available to Amazon shoppers. To use this option, select the Request publish date checkbox, choose your desired date and time, and click Submit.

      Note: Your requested date and time must be at least 24 hours in the future to accommodate for moderation review. If your Store isn’t approved, you will need to make corrections and resubmit your Store and scheduling for publishing.

  2. After you submit your Store using either publishing option, it will be reviewed to ensure it meets our policies. We’ll notify you when the review is complete, and you can check the status in the status bar. To learn more, see Store moderation.


Note: After your Store is approved, you can create and schedule Store versions.



文章来源:亚马逊官方网站