设置运费

我们建议您尽可能地简化您的运费。例如,您可以提供免运费以帮助提高销量以及您赢得购买按钮的几率。

您可以按照以下三种方式设置运费:

按商品/重量计算运费

当买家购买您的商品时,亚马逊会收取固定的单次配送费用,并计算订单中单位重量或每件商品的相应运费。

基于重量的运费示例:

  • 您可以将单次配送运费设置为 4.00 美元,并将每磅运费设置为 0.50 美元。
  • 一位买家向您购买了两件商品:一台 25 磅的电视和一台 1 磅的 DVD 播放器。
  • 亚马逊将按照如下方式计算要向买家收取的总运费:4.00 美元 + 0.50 美元 x(25 磅 + 1 磅)= 17.00 美元。

基于商品的运费示例:

  • 您可以将单次配送费用设置为 4.00 美元,并将每件商品的运费设置为 1.00 美元。
  • 一位买家向您购买了两件商品。
  • 亚马逊将按照如下方式计算要向买家收取的总运费:4.00 美元 + 1.00 美元 x 2 件商品 = 6.00 美元。

商品价格分段式配送

借助商品价格分段式配送,您能够创建订单价格范围或分段。每个商品价格分段均具有各自的运费。买家购买您的商品时,亚马逊会检查订单总额、识别总额所属的分段,然后收取您为该价格分段指定的运费。

商品价格分段式配送示例:

  • 您可以创建价格分段,例如:
收入分段 运费
0.00-50.00 美元 10.00 美元
50.01-80.00 美元 5.00 美元
80.01 美元及以上 0.00 美元
  • 买家的订单总额为 75 美元
  • 亚马逊根据您的商品价格分段式配送费用进行计算,应向买家收取的总运费为 5.00 美元。

请参阅“如何将这些选项与配送模板相结合使用”。

重量分段式配送

重量分段式配送让合格的卖家可以按订单的重量创建运费分段。每个重量分段均对应各自的运费。当买家购买您的商品时,亚马逊会根据订单总重量确定分段,然后收取固定的单次配送费用和您为每个重量分段指定的运费。

重量分段的原理:

  • 您可以创建重量分段,例如:
    重量分段 运费
    0-100 磅 0.50 美元/磅
    超过 100 磅 0.25 美元/磅
    统一费率 5 美元
  • 示例:买家所下订单的总重量为 200 磅。

    5 美元 +(100 磅 * 0.50 美元)+(100 磅 * 0.25 美元)

    亚马逊根据您的分段式配送费用进行计算,应向买家收取的总运费为 80 美元。

查看如何在配送模板中使用各种配送选项。

 亚马逊官网原文详情:

Set your shipping rates

We recommend that you simplify your shipping rates as much as possible. For example, you can offer free shipping to help increase sales and improve your chances of winning the Buy Box.

You can set your shipping rates in three ways:

Item/weight-based shipping

When a buyer purchases your products, Amazon applies the flat per-shipment rate and the appropriate per-weight or per-item shipping rate for the order.

Weight-based example:

  • You set a per-shipment rate of $4.00 and a per-pound rate of $0.50.
  • A buyer purchases two products from you, a 25-pound television and a 1-pound DVD player.
  • Amazon calculates the total shipping charge to the customer as follows: $4.00 + $0.50 x (25 lb. + 1 lb.) = $17.00.

Item-based example:

  • You set a per-shipment rate of $4.00 and per-item rate of $1.00.
  • A buyer orders two products from you.
  • Amazon calculates the total shipping charge to the buyer as follows: $4.00 + $1.00 x 2 items = $6.00.

Price-banded shipping

Price-banded shipping lets you create ranges or bands of order prices. Each price band has its own shipping rate. When a buyer purchases your products, Amazon reviews the total order value, identifies the band the total falls into, and then applies the shipping rate you specified for the price band.

Price-banded example:

  • You create price bands, such as:
Revenue band Shipping fee
$0.00 - 50.00 $10.00
$50.01 - 80.00 $5.00
$80.01 - up $0.00
  • A buyer places an order for a total of $75
  • Amazon calculates the total shipping charge to the buyer to be $5.00, based on your price-banding rates.

See how to use these options with shipping templates.

Weight-tiered shipping

Weight-tiered shipping lets qualified sellers create tiers by order weight for freight shipping. Each weight tier has its own shipping rate. When a buyer purchases your products, Amazon identifies the tiers from the total order weight and then applies the flat per-shipment rate and the shipping rate for each weight tier that you have specified.

How weight-tiers work:

  • You create weight tiers, such as:
    Weight tier Shipping fee
    0-100 lbs. $0.50/lb.
    Greater than 100 lbs. $0.25/lb.
    Flat rate $5
  • Example: A buyer places an order with a total weight of 200lbs.

    $5 + (100 lbs. * $0.50) + (100 lb.* $0.25)

    Amazon calculates the total shipping charge to the buyer to be $80 based on your tiered rates.

See how to use shipping options with shipping templates.

 文章来源:亚马逊官方网站