卖家合作推广是亚马逊的许可计划,其中品牌所有者与合格的设计师和制造商合作,为品牌拥护者打造全球最大规模的精选品牌商品。借助该计划,许可工作就像“一键点击购买”一样简单。 品牌所有者只需批准和推广各种商品。亚马逊会追踪销售情况和支付使用费。

卖家合作推广费用和使用费

除了销售商品的标准亚马逊所收费用外,我们还会针对卖家合作推广商品的销售收取额外费用。要详细了解标准的亚马逊所收费用,请参阅“我要开店”费用价目表。

对于所有商品,亚马逊将扣除基于总销售价格和适用百分比计算得出的销售佣金和使用费,其中不包含通过亚马逊税费计算服务计算得出的任何税费。总销售价格是买家支付的总金额,包括商品价格以及所有运费或礼品包装费。

请参阅下面的费用表,了解分类和卖家合作推广销售佣金、品牌使用费百分比和适用的最低品牌使用费。

分类 卖家合作推广销售佣金 品牌使用费百分比 适用的最低品牌使用费
母婴(婴儿服装除外) 5% 15% $1.50
美妆 5% 15% $1.50
图书 5% 15% $1.50
摄影摄像 5% 15% $1.50
服装与配饰 5% 15% $1.50
收藏类图书 5% 15% $1.50
硬币收藏品 5% 15% $1.50
电视/音响及配件 5% 15% $1.50
娱乐收藏品 5% 15% $1.50
所有其他分类 5% 15% $1.50
艺术品 5% 15% $1.50
家具和装饰 5% 15% $1.50
食品 5% 15% $1.50
个护健康(含个护用品) 5% 15% $1.50
家居与园艺 5% 15% $1.50
珠宝首饰 5% 15% $1.50
厨具 5% 15% $1.50
箱包和旅行用品 5% 15% $1.50
乐器 5% 15% $1.50
办公用品 5% 15% $1.50
户外 5% 15% $1.50
鞋靴、手提包和太阳镜 5% 15% $1.50
体育用品(体育收藏品除外) 5% 15% $1.50
体育收藏品 5% 15% $1.50
工具和家居装修 5% 15% $1.50
玩具和游戏 5% 15% $1.50
钟表 5% 15% $1.50

 

亚马逊官网原文详情:

Merch Collab fees and royalties

In addition to the standard Amazon fees for selling products, there will be additional fees for selling Merch Collab products. To know more about standard Amazon fees, visit Selling on Amazon Fee Schedule.

For all products, Amazon deducts the applicable referral and royalty fee percentages calculated on the total sales price, excluding any taxes calculated through Amazon tax calculation services. The total sales price is the total amount paid by the buyer, including the product price and any delivery or gift-wrapping charges.

Refer to the fee sheet below for the category and Merch Collab referral fee, Brand royalty percentage and applicable minimum Brand royalty fee.

Category Merch Collab Referral Fee Brand Royalty Percentage Applicable minimum Brand Royalty Fee
Baby Products (excluding Baby Apparel) 5% 15% $1.50
Beauty 5% 15% $1.50
Books 5% 15% $1.50
Camera and Photo 5% 15% $1.50
Clothing & Accessories 5% 15% $1.50
Collectible Books 5% 15% $1.50
Collectible Coins 5% 15% $1.50
Consumer Electronics and Accessories 5% 15% $1.50
Entertainment Collectibles 5% 15% $1.50
Everything Else 5% 15% $1.50
Fine Art 5% 15% $1.50
Furniture & Decor 5% 15% $1.50
Grocery & Gourmet Food 5% 15% $1.50
Health & Personal Care (including Personal Care Appliances) 5% 15% $1.50
Home & Garden 5% 15% $1.50
Jewelry 5% 15% $1.50
Kitchen 5% 15% $1.50
Luggage & Travel Accessories 5% 15% $1.50
Musical Instruments 5% 15% $1.50
Office Products 5% 15% $1.50
Outdoors 5% 15% $1.50
Shoes, Handbags & Sunglasses 5% 15% $1.50
Sports (excluding Sports Collectibles) 5% 15% $1.50
Sports Collectibles 5% 15% $1.50
Tools & Home Improvement 5% 15% $1.50
Toys & Games 5% 15% $1.50
Watches 5% 15% $1.50

文章来源:亚马逊官方网站

 

(本文内容根据网络资料整理,出于传递更多信息之目的,不代表连连国际赞同其观点和立场)