图片

您用于展示商品的图片的质量、清晰度和构图会吸引买家来一探究竟。以下是一些指南,说明如何充分利用图片来销售商品:

主图片格式

亚马逊接受 JPEG (.jpg)、TIFF (.tif) 或静态 GIF (.gif) 文件格式。首选文件格式为 JPEG。对于主图片,请遵循以下指南:

  • 尺寸:图片的最长边至少为 1,000 像素,这一范围可让买家利用缩放功能。*

  • 构图:应在白色背景上展示商品。如果商品本身是白色,请使用阴影来凸显它。

示例:





缩放

亚马逊在详情页面上针对主图片提供缩放功能。这项功能让买家可以了解更多商品详情,从而令商品更具吸引力。

为了充分利用缩放功能,请上传尽可能大的主图片。

备用图片

您最多可以使用八张备用图片。这是您展示商品的良机。备用图片应展示以下内容:

  • 使用中的商品

  • 重要特征的特写

  • 不同角度

  • 商品包装

  • 开箱即用的配件

  • 变形状态(折叠、展开、打开、关闭等)

注意: 商品详情页面最多只能显示 7 张图片 - 一张主图片和最多 6 张备用图片。

以下是优质备用图片的示例:





使用中的商品商品包装





开箱即用的配件变形状态(折叠)


 亚马逊官网原文详情:

Images

The quality, clarity and composition of the images you use to display your products can invite customers to come take a closer look. Here are some guidelines to make the most out of the images that you use to sell your products.

Primary image format

Amazon accepts JPEG (.jpg), TIFF (.tif) or static GIF (.gif) file formats. JPEG is preferred. For your Primary image, use the following guidelines.

  • Dimensions: Make your image at least 1,000 pixels on the longest side. This range enables customers to take advantage of zoom.*

  • Composition: Just include the product on a white background. If the product is white, use a drop shadow to offset it.

Examples:





Zoom

Amazon offers Zoom functionality for main images on detail pages. This feature enables customers to explore the details that make your products appealing.

In order to take full advantage of Zoom, upload primary images that are as large as possible.

Alternate images

You can use up to eight alternate images. Here's your chance to show off your product. Alternate images should show the following views that apply:

  • The product in use

  • Close-ups of important features

  • Different angles

  • Product packaging

  • Out of the box accessories

  • Transformation (folded, expanded, opened, closed, and so on)

Note: The detail page is limited to showing 7 images - the main image, and up to 6 alternate images.

Here are examples of good alternate images:





Product in useProduct Packaging





Out of Box AccessoriesTransformed (folded)

 文章来源:亚马逊官方网站