买家商品评论政策

买家评论是亚马逊买家购物体验不可或缺的一部分。买家使用这些评论来详细了解商品、评估其是否符合自己的需求，并做出明智的购买决定。买家评论还可以帮助卖家了解买家对其商品的看法、买家喜欢商品的哪些功能或方面，以及哪些方面有待改进。评论还会为卖家提供有关如何改进商品的建议。为了让买家评论继续为买家和卖家提供上述优势，买家评论必须真实可靠地反映买家的商品体验。

亚马逊的社区准则有专门的政策来保护买家评论的真实性，我们要求您遵守这些政策，并举报您发现的任何违规行为。

我们强烈建议您仔细查看亚马逊买家评论政策，并立即纠正任何违规行为。此外，请务必向您的业务合作伙伴、员工以及与您合作的第三方合作伙伴传达这些政策。您的业务合作伙伴、员工或第三方代理的任何违规行为都将导致执行强制措施，即使发生在您并不知情或没有同意的情况下也是如此。

违反买家评论政策的行为包括但不限于：

• 卖家对自己的商品或竞争对手的商品发布评论。

• 卖家为第三方提供经济报酬、折扣、免费商品或其他补偿来换取对自己的商品或竞争对手的商品的评论。这包括使用可销售的买家评论、网站或社交媒体群组的服务。

• 卖家在买家编写评论之后提供退款或补偿（包括通过非亚马逊付款方式的补偿）。该退款或补偿可能是通过亚马逊买家与卖家消息服务、直接联系买家，或使用第三方服务、网站或社交媒体群组来完成。

• 卖家使用与评论相关的可提供免费或折扣商品的第三方服务（例如，要求买家登记他们的亚马逊公共资料以便卖家监控评论的评论俱乐部）。

• 卖家的家人或员工为卖家的商品或竞争对手的商品发布评论。

• 卖家让评论者更改或移除评论。为此，他们也可能向评论者提供退款或其他补偿。

• 卖家将差评转发给自己或其他反馈机制，而将好评发送给亚马逊。

• 卖家在商品之间创建变体关系，旨在通过聚集评论操控评论和提升商品的星级评定。

• 卖家提供亚马逊好评或物质奖励，以换取对商品包装或装运箱的评论。

• 卖家使用买家账户为自己的商品或竞争对手的商品编写或更改评论。

注意： 此处提到的“卖家”包括卖家的所有员工和第三方合作伙伴。

亚马逊对所有买家评论违规行为都实行零容忍政策。如果我们发现卖家有任何试图操控买家评论的行为，将会立即采取措施，其中包括但不限于：

• 立即并永久撤销卖家在亚马逊商城的销售权限，同时扣留资金。

• 移除商品的所有评论，并阻止商品日后收到评论或评级。

• 从亚马逊永久下架商品。

• 对卖家采取法律行动，包括诉讼和移交民事和刑事执法机构。

• 公开披露卖家的名称和其他相关信息。

卖家平台上的政策页面：

• 买家商品评论

• 关于商品评论问题的回答

• 买家沟通指南

亚马逊上的指南页面：

• 社区准则

• 关于促销内容

• 针对买家评论的反操控政策

 亚马逊官网原文详情：

Customer product reviews policies

Customer reviews are an integral part of the customer shopping experience on Amazon. Customers use these reviews to learn more about the product, assess whether it fits their needs, and make an informed purchase decision. Customer reviews also help sellers understand the customers’ sentiment about their products, what features or aspects of the product customers like, and what areas need improvements. Reviews also provide sellers with ideas on how to improve their products. In order for customer reviews to continue to provide these benefits to customers and sellers, they have to remain a true and authentic reflection of customers’ experiences with the products.

Amazon's Community Guidelines have specific policies that are meant to protect the authenticity of Customer Reviews, and we ask you to comply with these policies and report any violations you might notice.

We strongly urge you to thoroughly review Amazon Customer Reviews policies and immediately correct any violating actions. It is important that you educate your business partners, employees, and any third-party partners you work with about these policies as well. Any infractions by your business partners, employees, or third party agencies will result in enforcement actions, even if it happened without your knowledge or consent.

Violations to Customer Reviews policies include, but are not limited to, these actions:

• A seller posts a review of their own product or their competitor's product.

• A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product. This includes using services that sell customer reviews, websites, or social media groups.

• A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method). This could be done via buyer-seller messaging on Amazon or directly contacting customers or using 3rd party services, websites, or social media groups.

• A seller uses a third-party service that offers free or discounted products tied to a review (for example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews).

• A family member or employee of the seller posts a review of the seller's product or a competitor's product.

• A seller asks a reviewer to change or remove their review. They might also offer a refund or other compensation to a reviewer in exchange for doing so.

• A seller diverts negative reviews to be sent to them or to a different feedback mechanism while positive reviews are sent to Amazon.

• A seller creates a variation relationship between products with the aim of manipulating reviews and boosting a product’s star rating via review aggregation.

• A seller inserts a request for a positive Amazon review or an incentive in exchange for a review into product packaging or shipping box.

• A seller uses a customer account to write or change a review on his or his competitor’s product.

Note: References to “seller” here includes all the seller’s employees and third party partners.

Amazon has a zero-tolerance policy towards any customer reviews violations. If we detect any attempts to manipulate customer reviews, we take immediate actions that include, but are not limited to:

• Immediate and permanent withdrawal of the seller’s selling privileges on Amazon and withholding of funds.

• The removal of all the product’s reviews and preventing the product from receiving future reviews or ratings.

• Permanent delisting of the product from Amazon.

• Legal action against the seller, including lawsuits and referral to civil and criminal enforcement authorities.

• Disclosing the seller’s name and other related information publicly.

Policy Pages on Seller Central:

• Customer product reviews

• Answers to Questions about Product Reviews

• Communication Guidelines

Guidelines Pages on Amazon:

• Community Guidelines

• About Promotional Content

• Anti-Manipulation Policy for Customer Reviews

 文章来源：亚马逊官方网站