发挥产品潜力

正确理解这些指标后,您可以利用它们来提高转化率,并改善效果不佳的领域。 

定义

转化是指购物者在访问您的商店后进行购买。

在“产品效果”下切换指标,以了解影响转化率的因素。转化率的指标包括:添加到购物车,下订单已付订单

提示

如果“添加到购物车”的转换率高于“下订单”的转换率,则表明您的运输费用太高。 考虑添加货运促销以吸引更多下订单。


 Shopee官网原文详情:

發揮產品潛力

正確了解這些指標後,您可以利用它們提高轉化率,並改善效果不佳的領域。 

定義轉化是指購物者在訪問您的商店後進行購買。

在“產品效果”下切換指標,以了解影響轉化率的因素。轉化率的指標包括:添加到購物車,下訂單已付訂單

提示

如果“添加到購物車”的轉換率高於“下訂單”的轉換率,則表明您的運輸費用太高。 考慮添加貨運促銷以吸引更多下訂單。

Maximising the potential of your products

With a proper understanding of these metrics, you can utilise them to raise your conversion rate, and improve areas that are not performing as well. 

Definition

Conversion refers to a shopper making a purchase after visiting your shop.

Toggle your metrics under Product Performance to get insight on what is affecting your conversion rates. Metrics for conversion rates include: Add to Cart, Placed Orders and Paid Orders.

Tip

If your Add to Cart conversion rate is higher than your Placed Orders conversion rate, it could indicate that your shipping is too expensive. 

Consider adding a shipping promotion to attract more placed orders.

文章来源:Shopee官方网站