wish平台ProductBoost最佳实践之产品选择
2. 产品选择
为了取得最佳的 ProductBoost 效果,您需要选择合适的产品。wish商户平台建议选择具有巨大销售潜力的优质产品。这包括:
畅销产品
新产品或业绩平平的产品:ProductBoost 可以大大提高产品曝光量和销量
其他平台上的畅销产品
需求量大的热门季节性产品
wish平台上没有的产品,让 Wish 用户觉得“新鲜”的产品
想要进行促销或正在打折的产品
您专营且具有竞争优势的产品(即出色的领域知识、优惠的价格和更好的质量)
其他技巧:
研究 Wish 平台上类似的产品或品类,研究如何提升销量业绩
采用良好、合理的定价策略,保持在平台上的竞争优势
wish商户官网原文详情:
2. Product Choices
To achieve the best outcome in ProductBoost, pick the right products. We suggest good quality products with a lot of sales potential. This includes:
Best sellers
New listings or moderate performers: ProductBoost can provide a great lift in exposures and sales
Products that see success on other platforms
Trending, in-season products with a lot of demand
Products that our platform does not have, products that are “fresh” to Wish users
Products that you would like to run promotional sales or that are on sale
Products that you specialize in and have a competitive edge (i.e., good domain knowledge, better price and quality)
Other tips to consider:
Study similar products or similar product categories on Wish for a sense of how to increase sales performance
Adopt good and reasonable pricing strategies to maintain your competitive advantage on the platform
文章内容来源:wish商户官方网站