利用亚马逊定制计划发布可定制商品

1. 创建商品(创建过程与不可定制的商品相同)。 下面是一些可帮助您开始的有用链接:

  • 一次添加一件商品(仅适用于特定分类。有关更多信息,请点击此处)

 

2.  如果您的商品是变体:

  • 如果您要发布商品并将其添加自己的变体,请点击使用“添加新商品”创建变体。
  • 如果您要批量创建变体或为并非由您创建的现有商品创建变体,请点击变体向导。

 

3.  商品处于在售状态后,请确保将库存设为至少“1”,然后才能针对商品启用定制功能。

 

4. 依次前往【库存】、【管理库存】,然后选择【定制商品】 如未看到【定制商品】,请确认您是否已注册“亚马逊定制计划”。如果需要注册,请点击在此处注册。

 

5. 找到要配置的商品,然后点击【启用定制/编辑】。 如果您要批量上传单面文字,可以跳过“启用定制”这一步,因为您的上传数据将针对模板中的每个 ASIN 启用定制功能。

 

6. 添加定制信息。以下是启用定制的选项:

  • 文字定制:

1)逐个配置商品。

2)针对单面/区域文字配置批量上传。请注意,我们建议您通过逐个方法上传至少一件商品,并在配置 ASIN 时引用批量上传模板。

  • 图片定制:目前,您只能逐个设置定制图片。如果需要帮助,请按照我们的分步说明操作。
  • 商品配置:目前,您只能逐个设置商品配置。如果需要帮助,请按照我们的分步说明操作。

注意事项

  • 您的商品必须以“新品”状况发布。
  • 定制商品必须由您自行配送而非亚马逊配送。
  • 为商品添加详细描述信息:

1)务必在商品名称中明确说明商品是可定制商品

2)商品描述中至少有一个要点说明商品是可定制商品

  • 准备商品图片和添加商品图片:

1)包含显示商品定制后外观的图片。

2)定制计划的定制流程有其他图片要求。请参阅定制计划商品信息指南。

  • 优化关键词
  • 创建商品信息时,请验证其在桌面和移动平台上的显示效果,因为在这两个平台上商品信息的显示会有所不同。请务必考虑移动用户的浏览体验。例如,如果您创建桌面平台上的商品信息,并在其中一张预览图片提供面向买家的说明,如“在右侧的文本框中输入文本”,则可能让移动用户混淆,因为在移动平台上,文本框显示在预览图片下方。

 

亚马逊官网原文详情:  

Listing a Customizable Product using Custom

1. Create your listing (this is the same process as if your product was not customizable.) Here are some helpful links to get you started:

      • Add one product at a time (only available in certain categories, for more info, click here)

2. If your product is a variation:

      • If you are listing a product and adding your own variations, please click to Use Add a Product to create variations.
      • If you are creating variations in bulk or for an existing product that is not created by you, please click to Variation Wizard.

3. Once your listing is live and online, make sure your inventory is set to at least ‘1’ until your product has been enabled with customization.

4. Go to InventoryManage Inventory, and select Custom Products If you don’t see Custom Products, please make sure that you have already registered for Custom. If you need to register, please register here.

5. Find the listing that you want to configure and click Enable Customization/Edit. If you plan to do bulk upload for single surface text, you can skip Enable Customization, since your feed will enable Customization for each ASIN in your template.

6 .Add the customization information. Here are our options to enable customization:

      • For text customization:

1)Configure each listing one by one.

2)Configure via bulk upload for text on a single surface/area. Please note that it’s recommended to do at least one via the one-by-one method and reference the bulk upload template as you are configuring your ASIN.

      • For image customization: Currently, you can only setup image customization one-by-one. If you need help, follow our step-by-step directions.
      • For product configuration: Currently, you can only setup product configuration one-by-one. If you need help, follow our step-by-step directions.

Things to remember

  • Your product must be listed as New.
  • Custom Products must be fulfilled by you and not by Amazon.
  • Add descriptive details about your products:

1)Be sure to be explicit in your title that your product is customizable

2)At least one of the points in your description should indicate that your product is customizable

  • Prepare product images and Add product images:

1)Include images that show what the product looks like after customization.

2)Custom has additional image requirement for the customization process. Please see Custom Listing Guide.

  • Optimize your Keywords
  • When you create your listing, verify its appearance on desktop and mobile, since the listing’s appearance varies. Always consider the experience for mobile users. For example, if you create a listing on desktop and have instructions for the buyer on one of the preview images, such as “enter text into the boxes on the right,” you could confuse mobile users because the text boxes display below the preview image.

文章来源:亚马逊官方网站