亚马逊全球开店的销售平台和商品

在面向全球买家开展在线销售业务之前,您需要了解这对您业务的影响。销售平台和商品向您概述了有关亚马逊全球开店的基本信息。

亚马逊在全球有 16 个商城(网站),无论您的经营场所设在哪里,您都可以在拓展全球业务。

借助亚马逊,您可以快速拓展在其他国家/地区的业务,并向亚马逊商城的数百万买家介绍您的品牌和商品。以下是亚马逊运营的商城:

注意: Amazon.cn(中国)目前不向中国境外的卖家开放。


详细了解其中每个商城的销售机会

这些商城蕴藏着许多全球最大的电子商务机遇。在以上任意一个亚马逊商城注册,即有机会接触到熟知并信赖亚马逊购物体验的买家。在一个或多个亚马逊商城拓展您的业务意味着您可以直接享受亚马逊的品牌优势,节省了进入新销售环境时为打造企业知名度而承担的前期成本。

商品注意事项

选择要在其中开店的亚马逊商城时,您需要了解您的商品是否适合目标国家/地区。首先最重要的是确保遵守每个国家/地区的各项法律。此外,各个国家/地区的商品标准可能会有所不同。例如,配备双插头充电器且输入电压为 110–220 伏的数字播放器可能不适合英国商城,但可能适合日本商城。同理,在英国销售火热的羽绒床垫到了美国就可能因为两国不同的床垫尺寸标准而销量欠佳。

有关更多详情,请查看税费和法规部分的商品限制和其他要求。

语言支持注意事项

当您准备在新的亚马逊商城开店时,应尽早考虑的一个因素就是贵公司能否以当地语言运营。要为某一商城提供买家支持,相关人员需要熟练地使用当地商城语言 - 这是在亚马逊商城开店的要求,除非您使用亚马逊物流。熟练掌握当地语言还有助于对该国家/地区进行研究,以了解如何以最佳方式定位您的商品。为了更好地满足新买家的需求,您可能需要修改商品或对商品营销、广告或包装进行重新定位。如果无法使用当地语言提供支持,您可能会发现相对于其他当地亚马逊卖家而言,您更难保持竞争力。


亚马逊官网原文详情:   

Where and What to Sell with Amazon Global Selling

Before you extend your online sales to international customers, you should understand the implications for your business. Where and What to Sell gives you basic information about selling globally on Amazon.

Amazon operates 16 marketplaces (websites) worldwide, allowing you to grow your business internationally independent of where your business is physically established.

With Amazon, you can quickly grow your business in other countries, introducing your brand and products to millions of customers on Amazon's marketplaces. Amazon operates these marketplaces:

Note: Amazon.cn (China) is not currently open to sellers based outside China.

Learn more about selling opportunities in each of these marketplaces

These marketplaces represent many of the world's largest e-commerce opportunities. When you register to sell in one of these Amazon marketplaces, you gain immediate access to customers who know and trust the Amazon buying experience. Expanding your sales to one or more Amazon marketplaces means you can benefit from the Amazon brand without shouldering the up-front costs of building business name recognition on your own in a new sales environment.

Product considerations

When you select an Amazon marketplace in which to sell, you'll need to understand whether your product is appropriate for your target country. First and foremost, make sure that you comply with all laws in each country. In addition, product standards differ across countries. For example, digital devices operating on 110-220 V that use two-prong electrical chargers may not be appropriate for the UK marketplace but could be appropriate for Japan. Similarly, feather beds you successfully sell in the UK would probably not sell well in the United States because the standard mattress sizes are different in each country.

For more details, review product restrictions and other requirements in Taxes and Regulations.

Language support considerations

When you prepare to enter a new Amazon marketplace, one early consideration you'll have is whether your business can operate in the local language. Proficiency in the local marketplace language is necessary for providing customer support for a particular marketplace - a requirement for selling in an Amazon marketplace unless you use Fulfillment by Amazon. Local language proficiency is also helpful for conducting country-specific research and understanding how to best position your products. You might need to modify your products or reposition your marketing, copy, or packaging to better meet the needs of your new customers. Without local language capabilities, you may find it more challenging to stay competitive with locally based Amazon sellers.


文章来源:亚马逊官方网站