使用 Instagram 宣传卖家合作推广商品

创建主推您商品的帖子和快拍

在 Instagram 帖子和快拍中穿戴和展示您最喜欢的商品。使用 Instagram Layout 应用将多张图片合成一张图片,以展示多款商品或同一商品的不同角度。

在您的个人简介中附上商品链接

确保受众能够轻松找到您的店铺页面,方便他们购买您的商品。Instagram 标题中的链接不可点击。请务必更新您的个人简介,附上商品链接,并提供号召性用语“点击我的个人简介中的链接购买商品”。这有助于您的受众知道商品购买渠道。要执行此操作,请更新您的 Instagram 个人资料信息;为显示“网站”选项添加 URL。

在您的帖子标题中添加个人 URL

个人 URL 方便受众直接转至您的亚马逊店铺页面。如果您有个人 URL,请将它添加到您的 Instagram 帖子标题中。这样一来,您的受众便能够轻松记住该 URL,并在下次在亚马逊上购物时轻松回想起该 URL。您也可以指导您的关注者在 Amazon.com 上搜索您的品牌名称以寻找您的商品。

创建唯一的主题标签,鼓励社交分享并建立社区

主题标签可以使受众更轻松地查找和分享有关您商品的内容,并有助于提高您的品牌和商品的知名度。鼓励受众上传他们的商品照片、标记您的账户以及使用您的唯一主题标签。

衡量成就

使用 Instagram 成效分析,深入了解您的线上关注者以及您的帖子与快拍的表现。请转至什么是 Instagram 成效分析?了解更多信息。

Instagram 互动工具

1.快拍

使用 Instagram 快拍加深与受众的联系。Instagram 快拍会在 24 小时后消失,因此您可以轻松发布相比常规 Instagram 动态更多的内容,而没有让受众感到疲劳的风险。如果您的账户已启用“向上滑动”功能,可利用该功能链接至您的亚马逊店铺页面。

2.Instagram 直播

Instagram 直播让您有机会通过现场直播与关注者直接交谈。使用 Instagram 直播可营造紧迫感(例如针对限量版商品),并能展示特别的幕后花絮。

3.快拍投票

使用 Instagram 快拍中的投票功能与受众互动,征求有关商品的反馈。使用 Instagram 快拍分析功能分析您的投票结果。

要了解更多信息,请转至 Instagram 最佳实践。

了解实际运用案例:

Hannah Hart 使用 Instagram 宣布她在 Amazon.com 上新开了一家店铺。她展示了一张高质量的照片,其中她穿戴着自己最喜欢的一件商品,并将她的个人 URL 添加到了标题和个人简介中,以确保受众知道商品购买渠道。

 

亚马逊官网原文详情:  

 

Use Instagram to promote your products in Merch Collab

Create posts and stories featuring your merch

Wear or display your favorite merch in your Instagram posts and stories. Use the Instagram Layout app to combine multiple images into a single image to show a variety of products, or one product in different angles.

Include a link to your merch in your bio

Ensure your store page is easy to find making it convenient for your audience to buy your merch. Links in Instagram captions are not clickable. Be sure to update your bio with a link to your merch and include the call-to-action 'Click the link in my bio to shop'. This helps your audience to know where to go to shop. To do this, update your Instagram profile information; add your URL for the display 'website' option.

Include your vanity URL in your post caption

Vanity URLs make it easy for your audience to direct themselves to your store page on Amazon. If you have a vanity URL, include it in your Instagram post caption. This makesit easy for your audience to remember and recall it next time they are shopping on Amazon. You can also instruct your followers to search your brand name on Amazon.com to find your products.

Create a unique hashtag to encourage social sharing and build community

Hashtags can make finding and sharing content about your merch easier and can help drive awareness for your brand and products. Encourage audience to upload their merch photos, tag your account, and use your unique hashtag.

Measure success

Use Instagram Insights to gain insight into who your followers online and how your posts and stories perform. Go to What are Instagram Insights? to know more.

Instagram Engagement Tools

Stories

Use Instagram Stories to go one-step further to connect with your audience. Instagram stories disappear after 24-hours, so you have the facility to post more content than you otherwise would in your regular Instagram feed without the risk of fatiguing your audience. Take advantage of the “swipe up” feature to link your Amazon Store page if your account has that feature enabled.

Instagram Live

Instagram Live gives you an opportunity to talk directly to your followers through live broadcast. Use Instagram Live to create a sense of urgency (for limited-edition products for example) and display special behind-the-scenes footage.

Story Polls

Use Polls in Instagram Stories to interact with your audience and solicit feedback about your merch. Analyze your poll results using Instagram Story Analytics.

To learn more, go to Instagram best practices.

See it in action:

Hannah Hart used Instagram to announce the launch of her new merch store on Amazon.com. She used a high-quality photo featuring herself wearing one of her favorite items, and added her vanity URL to the caption and her bio to ensure audience knew where to go to shop.

 

文章来源:亚马逊官方网站