使用 YouTube 宣传卖家合作推广商品

制作主推您商品的视频

在视频中穿戴或展示您的商品,并确保将商品的购买渠道告知受众。在发布商品时,通过展示您最喜欢的商品的原创视频推出您的新商品。

确保受众能够轻松找到您的商品

确保受众能够轻松找到您的店铺页面,方便他们购买您的商品。遗憾的是,片尾宣传卡目前无法链接至 Amazon.com。但是,您可以在视频结尾发布静态图片,展示个人 URL 和商品图片。此外,您可以在视频说明字段中添加店铺页面链接,并在整个视频播放过程中口头重复个人 URL,帮助受众记忆。

奖励受众

集思广益,通过创意方法酬谢与您的商品相关内容互动的受众。以特别的方式鼓舞受众、举办竞赛或提供免费样品,或者让穿戴您商品的粉丝成为您频道的“本周人物”。

合作推广以将您的商品展示给新的受众

与 YouTube 上的其他热门视频创作者合作,让您与未找到您商品的受众建立联系,从而增加您的商品曝光率。寻找其他 YouTube 主播,以创意方式展开合作。将这视为一种机会,来向潜在新买家宣传您的新商品。

倾听受众的心声

询问受众,了解他们想要看到的商品类型(设计、特征、颜色等)。请他们在评论部分分享反馈;或者添加投票卡片,请受众参与调查。

保持势头

发布后,继续定期在视频中推广您的商品。庆祝重大事件,例如销量首次达到一千件、新设计发布或新的商品类型。

使用 YouTube 分析功能衡量成就

使用 YouTube 分析功能了解您的视频的表现。找出观看者与之互动的视频以及他们最喜欢的视频。

YouTube 互动工具

1、卡片

使用卡片可以增强视频的互动性。卡片可以显示自定义的图片、标题和号召性用语,具体取决于卡片类型。您可以使用卡片开展问卷投票。有关卡片的更多信息,请参阅向视频添加卡片。

2、卡片报告

使用卡片报告收集受众与视频中卡片互动的相关数据。要了解更多信息,请参阅卡片报告。

3、捐款卡片

寻找方法将您的商品与您关注的事业关联起来。使用捐款卡片募集资金并提高知名度。要详细了解捐款卡片的使用,请参阅使用和管理捐款卡片

要详细了解 YouTube 最佳实践,请访问 YouTube 入门

了解实际运用案例:

为了庆祝新商品在亚马逊上的发布,Shane 将一则标题为“毁掉我唯一的衬衫”视频上传到 YouTube 来动员受众。要观看视频,请转至毁掉我唯一的衬衫。在这则视频中,Shane 点燃了他最喜欢的 T 恤,然后宣布他有了新宠,也就是他在亚马逊上发布的新商品系列中的一款 T 恤。Shane 清楚地多次大声告诉观看者哪里可以找到商品,确保受众知道商品购买渠道。此外,他在视频描述框中添加了他的亚马逊店铺链接。他还在视频结尾处创建了一张静态图片,上面展示了不同的商品和他的店铺页面 URL。

 

亚马逊官网原文详情: 

Use YouTube to promote your products in Merch Collab

Create videos featuring your merch

Wear or display your merch in your videos and be sure to tell audience where they can find it. For your launch, announce your new merch with an original video that shows off your favorite products.

Make your merch easy to find

Ensure your store page is easy to find making it convenient for your audience to buy your merch. Unfortunately, End Cards are not able to link to Amazon.com at this time. Instead, publish a static image at the end of your video featuring your vanity URL and images of your merch. Additionally, link to your store page in the video description field and repeat your vanity URL verbally throughout your video to help your audience remember.

Reward your audience

Brainstorm creative ways to feature audience who engage with content relating to your merch. Provide special shout-outs to your audience, run contests or giveaways, or feature a fan wearing your merch as the “person of the week” on your channel.

Collab to expose your merch to new audiences

Collaborate with other popular video creators on YouTube to increase exposure to your merchandise by connecting you with audiences who may not have otherwise found it. Look for other YouTubers to collaborate in creative ways. Look for it as an opportunity to spread the word about your new products to potential new customers.

Listen to your audience

Ask your audience for the types of merchandise they would like to see (designs, characters, colors, etc.). Ask them to share their feedback in the comments section or add a poll card to survey your audience.

Maintain momentum

Continue to promote your merch in your videos on a regular basis after you launch. Celebrate important milestones, such as your first thousand sales, newly published designs, or new product-types.

Measure success with YouTube analytics

Understand how your videos are performing with YouTube Analytics. Find out which videos your viewers interact with and like the most.

YouTube Engagement Tools

Cards

Use cards to add interactivity to your videos. Cards can show customized images, titles, and calls to action, depending on the card type. You can run polls using cards. For more info on cards, see Add cards to videos.

Cards Report

Use the Cards Report to gather data on how audience interact with cards on your videos. learn more, refer Cards Report.

Donation Cards

Look for ways to tie your merch back to a cause you care about. Use Donation Cards to raise funds and awareness. To learn more about using Donation Cards, refer to Use & manage donation cards

To learn more about YouTube best practices, visit YouTube Get started.

See it in action:

To celebrate the launch of his new merch on Amazon, Shane mobilized his audience by uploading a video titled “Destroying My Only Shirt” to YouTube. To watch the video, go to Destroying my only shirt. The video showed Shane lighting his most-beloved t-shirt on fire and announcing that he has a new favorite- the T-shirt from his new merch collection on Amazon. Shane clearly called out multiple times where viewers could find his merch to ensure audience knew where to go to shop. In addition, he added a link to his Amazon store in the video description box. He also created a static image at the end of his video showcasing different products and his Store page URL.

 

文章来源:亚马逊官方网站