编辑广告活动

您可以通过点击“广告活动管理”中的任意可编辑字段来修改广告活动,也可以通过修改开始日期和结束日期参数来更改广告活动的状态。

在“广告活动管理”中,执行以下操作:

  1. 转到【广告活动】。

  2. 找到您要编辑的广告活动。要了解更多信息,请参阅查找广告活动。

  3. 点击表格中的任意可编辑字段,修改广告活动的详细信息。点击广告活动名称来获取其他选项(例如关键词、商品定位、竞价和否定关键词),或点击【设置】来获取其他选项。

    • 如需重新启动已结束或已暂停的广告活动,请输入一个未来的日期作为结束日期,或选择该广告活动并点击重新启动。您也可以通过点击“活动”列中的切换开关来重新激活已暂停的广告活动。

    • 对于即将结束或已经结束的广告活动,您可以将其结束日期更改为未来的某个日期,从而延长广告活动。

    • 您可以将广告活动状态改为已暂停或已存档来停止广告活动;或者将广告活动的结束日期改为今天的日期,这样广告活动状态将在今日结束时变为已结束。

    • 对于品牌推广,点击【广告素材】选项卡中的【编辑广告素材】按钮以编辑商品、广告标题和徽标。

注意: 品牌推广活动在结束后将无法启用。

注意: 广告活动在存档后将无法启用或暂停。已存档的广告活动仍可供日后参考。如果您打算日后使用广告,请将其设置为“已暂停”,而不是“已存档”。

您还可以使用批量文件对广告活动进行大规模更改。详细了解批量操作


 亚马逊官网原文详情:

Edit a campaign

You can modify your campaigns by clicking any editable fields in the campaign manager, or change your campaign's status by modifying the start and end date parameters.

In the campaign manager:

  1. Go to Campaigns.

  2. Locate the campaign you'd like to edit. See Find your advertising campaigns for more information.

  3. Click any editable fields in the table to modify the details of your campaigns. Click the campaign name for additional options such as keyword and product targeting, bids, and negative keywords, or click Settings for additional options.

    • To restart campaigns that have ended or have been paused, enter an end date which is a date in the future, or select the campaign and click Restart. You can also reactivate a paused campaign by clicking on the toggle switch in the active column.

    • You can extend a campaign that is going to end or has already ended by changing the end date to a date in the future.

    • You can stop a campaign by changing the status to Paused or Archived or by changing the end date to today’s date—the campaign status will change to Ended by the end of the day.

    • For Sponsored Brands, click the Edit creative button in the Creative tab to edit products, ad headline and logo.

Note: Sponsored Brands campaigns can't be enabled once they have ended.

Note: A campaign cannot be enabled or paused once it has been archived. Archived campaigns remain available for future reference. If you plan to use an ad later on, set it to paused instead of archived.

You can also use a bulk file to make large-scale changes to campaigns. Learn more about bulk operations

 文章来源:亚马逊官方网站