广告活动状态
广告活动管理中的状态列显示了有关广告活动当前状态的信息。状态反映对广告活动所做的更改，以及广告活动的广告是否已根据亚马逊广告政策获得了批准。
下表描述了您可能会看到的各种状态和一些建议的操作。请参阅更改广告活动状态以获取更多说明。
| 广告活动状态 | 详情 | 建议 |
|---|---|---|
| 正在投放 | 广告活动处于投放状态，可以计算展示次数。您的广告将显示在符合条件的广告位中。 | 您可以在【广告活动管理】中按时间查看广告活动的业绩，并下载广告活动业绩报告以供进一步分析。 |
| 已安排 | 广告活动尚未开始，已安排在一个未来的时间开始。 | 要更改广告活动开始日期，请选择广告活动名称，然后选择【广告活动设置】以调整日期范围。 |
| 未完成 | 由于广告活动没有包含至少一个定位和要推广的一件商品，该广告活动不符合展示广告的标准。此状态仅用于商品推广 | 要使广告活动符合条件，请选择该广告活动并向其中一个广告组添加一个或多个定位和商品。如果没有广告组，请选择“【创建广告组】”，并向该广告组添加一个或多个定位。 |
| 超出预算 | 广告活动已超出广告活动每日预算。此广告活动中的广告直到重置每日预算的午夜才有资格计算展示次数。 | 进行以下更改之一：
注意： 广告活动预算上限仅适用于商品推广。生命周期预算可用于品牌推广。 |
| 付款失败 | 您的付款方式（如信用卡、借记卡或储蓄卡）已停用、金额不足或最近出现变动。 | 要更改您的付款方式，请依次转到【设置】 > > 【账户信息】。在【付款信息】下，单击【广告收费方式】以编辑现有付款方式或添加新付款方式。了解有关付款失败的详细信息 |
| 已结束 | 广告活动结束日期已过，广告活动已结束。 | 要继续开展您的商品推广活动，请选择广告活动名称，然后选择【广告活动设置】以修改或删除结束日期。品牌推广活动一旦结束便无法启用。 |
| 已暂停 | 广告活动不符合条件，因为已被设置为已暂停。 | 要重新启动您的广告活动，请单击活动列中的切换。 |
| 已存档 | 广告活动不符合条件，因为已被设置为已存档。 | 广告活动无法启用或已暂停。 |
| 草稿 | 广告活动尚未开展，因为它尚未提交。 | 确保您已完成广告活动创建流程中的所有步骤。 |
| 待审核 | 亚马逊正在审核广告活动，予以批准后会将其设置为投放。 | 广告活动审核最多可能需要三个工作日。我们将通过电子邮件告知您的广告活动是被接受还是拒绝。广告活动获批后将自动开始投放。 |
| 未获批准 | 您的广告活动素材已被拒绝，需要进行编辑。 | 如果您的广告活动被拒绝，您需要对广告进行要求的编辑。更新广告后，您需要重新提交广告以供审核。 |
亚马逊官网原文详情：
Campaign status
The status column in Campaign Manager displays information about the current state of your campaign. The status reflects changes made to the campaign, and whether or not the campaign’s ads have been approved based on Amazon Advertising’s policies.
The table below describes the various statuses you might see and some recommend actions. See Change campaign status for further instructions.
Campaign Status Details Recommendations Delivering The campaign is active and eligible to serve impressions. Your ads will display in eligible placements. You can observe a campaign’s performance over time in Campaign Manager, and download campaign performance reports for further analysis. Scheduled The campaign has not started yet, and is scheduled to start in the future. To change your campaign start date, select the campaign name, and then select Campaign Settings to adjust the date range. Incomplete The campaign is not eligible to show ads because it does not have at least one target and one product to advertise. This status is only used for Sponsored Products To make the campaign eligible, select the campaign and add one or more targets and products to one of the ad groups. If no ad groups exist, select Create ad group and add one or more targets and to the ad group. Out of Budget The campaign has exceeded the Campaign daily budget. Ads in this campaign are not eligible to serve impressions until midnight when the daily budget is reset. Make one of the following changes:
To change the Campaign daily budget or lifetime budget, select the campaign name, and then select Campaign Settings.
To change or remove the Sponsored Products daily budget cap, go to all campaigns in Campaign Manager and select Advertising Settings.
Note: The campaign budget cap is only available for Sponsored Products. Lifetime budget is available for Sponsored Brands.
Payment Failure Your payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently. To change your payment method, go to Settings > Account Info . Under Payment Information, click Charge Methods for Advertising to edit an existing payment method or add a new one. Learn more about payment failure Ended The campaign end date has passed and the campaign has ended. To continue running your Sponsored Products campaign, select the campaign name, and then select Campaign settings to either modify or remove the end date. Sponsored Brands campaigns can't be enabled once ended. Paused The campaign is not eligible because it is set to Paused. To restart your campaign, click the toggle in the Active column. Archived The campaign is not eligible because it is set to Archived. The campaign cannot be enabled or paused. Draft The campaign is not running because it hasn't been submitted. Make sure you have completed all steps in the campaign creation process. Pending Review Amazon is reviewing the campaign and will set it to run if approved. Campaign review can take up to three business days. We will email you to let you know whether your campaign was accepted or rejected. If your campaign is approved, it will start running automatically. Not approved Your campaign creative was rejected and needs to be edited. If your campaign is rejected, you'll want to make the requested edits to your ad. After you update the ad, you'll need to resubmit it for review.
文章来源：亚马逊官方网站
