广告状态消息

广告状态有助于您识别可能阻止广告投放的潜在问题。使用这些建议来排查问题并优化效果。

因为亚马逊上的广告和流量较多，所以我们无法保证您一定能看到广告的实时投放情况。我们在广告活动控制面板中提供了分析，用于跟踪您的业绩，包括您广告的展示量和点击量及其带来的商品详情页面浏览量和销量。

注意： 广告存档后无法启用或暂停。已存档的广告仍可供日后参考。如果您打算日后使用广告，请将其设置为“已暂停”，而不是“已存档”。

广告状态

详情

建议

正在投放

广告符合在广告位中展示的条件。

您可以在“广告活动管理”中按时间查看广告效果，并下载广告活动效果报告以供进一步分析。

不在购买按钮中

这意味着广告不符合在广告位中展示的条件，因为未赢得购买按钮（也称为推荐报价）。

亚马逊网站的一个重要特点是多个卖家可以销售同一商品。如果有多个符合条件的卖家销售同一商品，他们可以竞争为该商品提供推荐报价的资格（前提是他们能将该商品配送至买家的地址）。当您点击您的商品详情页时，系统可能会显示您赢得您所在位置的购买按钮，但是可能会出现拆分购买按钮赢家的情况，具体取决于其他因素。因此，您会在“广告活动管理”中看到该状态消息。

此状态不适用于品牌推广活动。

即使商品当前未赢得购买按钮，您也可以将其添加到您的商品推广活动中，但是这些商品只有在赢得购买按钮时才有资格获得展示量。

要想为选品提供推荐报价，首先确保您和您发布的商品都符合条件。然后，根据一系列因素从选品中找出买家最想要的商品，包括价格、供货情况、配送速度和客户服务。请参阅提供推荐报价，了解建议的操作。

不符合条件

由于以下原因之一，广告不符合条件：

  • 商品图片缺失。

  • 广告所需的部分商品信息缺失。

  • 商品目前缺货。

  • 商品所属分类不符合使用商品推广进行推广的条件。

  • 商品没有库存信息。


对于品牌推广活动和展示型推广活动，您还必须是注册品牌所有者。要在亚马逊上进行推广，卖家必须拥有专业卖家账户。

查看针对您的广告活动类型的资格要求：


  • 品牌推广

  • 展示型推广


确认您的商品信息和库存是完整的且已更新。

详细了解如何管理库存。

已暂停

广告已被设置为“已暂停”。

要启用您的广告，请切换到广告名称旁边的“有效”状态。

已存档

广告已被设置为“已存档”。

广告无法启用或暂停。

超出预算

出现以下情况之一：

  • 广告活动已超出广告活动每日预算。此广告活动中的广告直到重置每日预算的午夜才有资格展示。

  • 您的所有广告活动今天的总支出已达到账户每日预算上限阈值。账户级别预算决定了您每天在所有广告活动上支出的金额。此广告活动中的广告直到重置每日预算上限的午夜才有资格展示。


进行以下更改之一：

  • 要更改广告活动每日预算，请选择广告活动名称，然后选择【广告活动设置】。

  • 要更改或删除账户每日预算上限，请转到“广告活动管理”中的所有广告活动，然后选择【广告设置】。


付款失败

您的付款方式（如信用卡、借记卡或储蓄卡）已停用、金额不足或最近出现变动。

要更改您的付款方式，请依次转到【设置】 > 【账户信息】。在【付款信息】下，点击【广告收费方式】以编辑现有付款方式或添加新付款方式。

了解有关付款失败的更多信息

广告活动已结束

广告活动结束日期已过，广告活动已结束。

要继续开展您的广告活动，请选择广告活动名称，然后选择“广告活动设置”以修改或删除结束日期。

广告活动已暂停

广告活动不符合条件，因为已被设置为“已暂停”。

要重新启动您的广告活动，请切换到广告活动名称旁边的【有效】状态。

广告活动已存档

广告活动不符合条件，因为已被设置为“已存档”。

广告活动无法启用或暂停。

广告组已暂停

父广告组已暂停

要重新启动您的广告组，请切换到广告组名称旁边的“有效”状态。

广告组已存档

父广告组已存档

广告组无法启用或暂停。


 亚马逊官网原文详情：

Ad status messages

The ad status helps you identify a potential issue that could be preventing your ad from running. Use these recommendations to troubleshoot and to optimize performance.

Due to the volume of ads and traffic on Amazon, there is no guaranteed way to see your ad running live. We offer analytics in the campaign dashboard to track your performance including the number of impressions, clicks, detail page views and sales resulting from your ads.

Note: Ads cannot be enabled or paused once they have been archived. Archived ads remain available for future reference. If you plan to use an ad later, set it to paused instead of archived.

Ad status

Details

Recommendations

Delivering

The ad is eligible to show in ad placements.

You can observe ad performance over time in the campaign manager and download campaign performance reports for further analysis.

Not in Buy Box

This means the ad is not eligible to show in ad placements because it is not winning the Buy Box (also known as the Featured Offer).

A key feature of the Amazon website is that multiple sellers can offer the same product. If more than one eligible seller offers a product, they may compete to become the Featured Offer for that product (as long as it can be shipped to the customer's address).When you click your detail page it may appear that you are winning the buy box for your location but there may be a split of buy box winner based on other factors. As a result you will see the status message in the campaign manager.

This status does not apply to Sponsored Brands campaigns.

You can add products to your Sponsored Products campaign even if they are not currently winning the buy box, however they are only eligible to receive impressions when they win the buy box.

To be considered for selection as the Featured Offer, first make sure that both you and your listed items are eligible. Selection then looks at a number of factors to identify the offers that customers are most likely to want, including price, availability, delivery speed, and customer service. Use Becoming the Featured Offer for recommended actions.

Ineligible

The ad may be ineligible for one of the following reasons:

  • The product's image is missing.

  • Some product information required for the ad is missing.

  • The product is currently out of stock

  • The category the product is listed in is not eligible for advertising with Sponsored Products.

  • There is no inventory information for the product.


For Sponsored Brands and Sponsored Display campaigns you must also be the registered brand owner. To advertise with Amazon, a seller must have a professional seller account.

Review the eligibility requirements for your campaign type:

  • Sponsored Products

  • Sponsored Brands

  • Sponsored Display


Confirm that your product information and inventory is complete and updated.

Learn more about managing inventory.

Paused

The ad is set to Paused.

To enable your ad, switch toggle to active state, located next to the ad name.

Archived

The ad is set to Archived.

The ad cannot be enabled or paused.

Out of Budget

One of the following has occurred:

  • The campaign has exceeded the Campaign daily budget. Ads in this campaign are not eligible for display until midnight when the daily budget is reset.

  • The total spend for today for all of your campaigns has reached the Account daily budget cap threshold. The account level budget determines how much you spend per day across all of your campaigns. Ads in this campaign are not eligible for display until midnight when the daily budget cap is reset.


Make one of the following changes:

  • To change the Campaign daily budget, select the campaign name, and then select Campaign Settings .

  • To change or remove the Account daily budget cap, go to all campaigns in the campaign manager and select Advertising Settings .


Payment Failure

Your payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently.

To change your payment method, go to Settings > Account Info. Under Payment Information, click Charge Methods for Advertising to edit an existing payment method or add a new one.

Learn more about payment failure

Campaign ended

The campaign end date has passed and the campaign has ended.

To continue running your campaign, select the campaign name, and then select Campaign Settings to either modify or remove the end date.

Campaign paused

The campaign is not eligible because it is set to Paused.

To restart your campaign, slide toggle to Active state, located next to the campaign name.

Campaign archived

The campaign is not eligible because it is set to Archived.

The campaign cannot be enabled or paused.

Ad group paused

Parent ad group is paused

To restart your ad group, slide toggle to Active state, located next to the ad group name.

Ad group archived

Parent ad group is archived

The ad group cannot be enabled or paused.

 文章来源：亚马逊官方网站  

（本文内容根据网络资料整理，出于传递更多信息之目的，不代表连连国际赞同其观点和立场）