广告状态消息

广告状态有助于您识别可能阻止广告投放的潜在问题。使用这些建议来排查问题并优化效果。

因为亚马逊上的广告和流量较多，所以我们无法保证您一定能看到广告的实时投放情况。我们在广告活动控制面板中提供了分析，用于跟踪您的业绩，包括您广告的展示量和点击量及其带来的商品详情页面浏览量和销量。

注意： 广告存档后无法启用或暂停。已存档的广告仍可供日后参考。如果您打算日后使用广告，请将其设置为“已暂停”，而不是“已存档”。

 亚马逊官网原文详情：

Ad status messages

The ad status helps you identify a potential issue that could be preventing your ad from running. Use these recommendations to troubleshoot and to optimize performance.

Due to the volume of ads and traffic on Amazon, there is no guaranteed way to see your ad running live. We offer analytics in the campaign dashboard to track your performance including the number of impressions, clicks, detail page views and sales resulting from your ads.

Note: Ads cannot be enabled or paused once they have been archived. Archived ads remain available for future reference. If you plan to use an ad later, set it to paused instead of archived.

Ad status	Details	Recommendations
Delivering	The ad is eligible to show in ad placements.	You can observe ad performance over time in the campaign manager and download campaign performance reports for further analysis.
Not in Buy Box	This means the ad is not eligible to show in ad placements because it is not winning the Buy Box (also known as the Featured Offer). A key feature of the Amazon website is that multiple sellers can offer the same product. If more than one eligible seller offers a product, they may compete to become the Featured Offer for that product (as long as it can be shipped to the customer's address).When you click your detail page it may appear that you are winning the buy box for your location but there may be a split of buy box winner based on other factors. As a result you will see the status message in the campaign manager. This status does not apply to Sponsored Brands campaigns.	You can add products to your Sponsored Products campaign even if they are not currently winning the buy box, however they are only eligible to receive impressions when they win the buy box. To be considered for selection as the Featured Offer, first make sure that both you and your listed items are eligible. Selection then looks at a number of factors to identify the offers that customers are most likely to want, including price, availability, delivery speed, and customer service. Use Becoming the Featured Offer for recommended actions.
Ineligible	The ad may be ineligible for one of the following reasons: The product's image is missing. Some product information required for the ad is missing. The product is currently out of stock The category the product is listed in is not eligible for advertising with Sponsored Products. There is no inventory information for the product. For Sponsored Brands and Sponsored Display campaigns you must also be the registered brand owner. To advertise with Amazon, a seller must have a professional seller account.	Review the eligibility requirements for your campaign type: Sponsored Products Sponsored Brands Sponsored Display Confirm that your product information and inventory is complete and updated. Learn more about managing inventory.
Paused	The ad is set to Paused.	To enable your ad, switch toggle to active state, located next to the ad name.
Archived	The ad is set to Archived.	The ad cannot be enabled or paused.
Out of Budget	One of the following has occurred: The campaign has exceeded the Campaign daily budget. Ads in this campaign are not eligible for display until midnight when the daily budget is reset. The total spend for today for all of your campaigns has reached the Account daily budget cap threshold. The account level budget determines how much you spend per day across all of your campaigns. Ads in this campaign are not eligible for display until midnight when the daily budget cap is reset.	Make one of the following changes: To change the Campaign daily budget, select the campaign name, and then select Campaign Settings . To change or remove the Account daily budget cap, go to all campaigns in the campaign manager and select Advertising Settings .
Payment Failure	Your payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently.	To change your payment method, go to Settings > Account Info. Under Payment Information, click Charge Methods for Advertising to edit an existing payment method or add a new one. Learn more about payment failure
Campaign ended	The campaign end date has passed and the campaign has ended.	To continue running your campaign, select the campaign name, and then select Campaign Settings to either modify or remove the end date.
Campaign paused	The campaign is not eligible because it is set to Paused.	To restart your campaign, slide toggle to Active state, located next to the campaign name.
Campaign archived	The campaign is not eligible because it is set to Archived.	The campaign cannot be enabled or paused.
Ad group paused	Parent ad group is paused	To restart your ad group, slide toggle to Active state, located next to the ad group name.
Ad group archived	Parent ad group is archived	The ad group cannot be enabled or paused.

 文章来源：亚马逊官方网站