创建广告组合

广告组合允许您对属于某个品牌或业务线的广告活动进行分组,以适应您当前的营销需求。

要创建广告组合,请执行以下操作:

  1. 导航到“广告活动管理”。

  2. 在所有广告活动下,点击创建广告组合。

    注意: 如果您没有看到左侧导航栏,请点击 >> 符号将其展开。

  3. 在弹出窗口中,输入广告组合的名称,然后点击创建广告组合。为广告组合提供一个对您有意义的名称,并采用一致的格式,以帮助您排序和筛选,并将其与其他广告组合区分开来。

  4. 创建广告组合后,您可以添加广告活动,在该广告组合中创建新的广告活动,并针对特定时间范围设置可选日期范围或定期月度预算上限

注意:

  • 您只能向广告组合添加商品推广活动和品牌推广活动;目前不支持商品展示广告。

  • 一个广告活动一次只能属于一个广告组合。要了解如何将广告活动移动到不同的广告组合,请参阅编辑广告组合。


 亚马逊官网原文详情:

Create a Portfolio

Portfolios allow you to group campaigns belonging to a brand or business line to adjust to your current marketing needs.

To create a portfolio:

  1. Navigate to the campaign manager.

  2. Under All campaigns, click Create portfolio.

    Note: If you don’t see the left navigation bar, click the >> sign to expand it.

  3. In the pop-up window, enter the name of your portfolio and click Create a portfolio. Give the portfolio a name that is meaningful to you and has a consistent format to help you sort and filter, and differentiate it from other portfolios.

  4. Once you’ve created your portfolio, you can add campaigns, create new campaigns within that portfolio, and set an optional date range or monthly recurring budget cap for a specific time range

Note:

  • You can only add Sponsored Product and Sponsored Brand campaigns to portfolios; Sponsored Display campaigns are not currently supported.

  • A campaign can only belong to one portfolio at a time. To learn how to move a campaign to a different portfolio, see Edit your Portfolios.

 文章来源:亚马逊官方网站