亚马逊 Launchpad 计划条款

这些亚马逊 Launchpad (LP) 计划条款是对卖家协议的补充。

资格

卖家需要申请才能参与 LP。要进行申请,请点击此处。

计划的优势

LP 是一项全方位服务计划,致力于帮助企业家和初创公司面向亚马逊买家创造、销售和配送创新商品。我们提供培训支持、营销咨询、全球扩展机会等工具和服务,帮助品牌在亚马逊上取得更大成功。

有关您参加 LP 计划的费用价目表和优惠说明,请参阅此处。

如果您仅在亚马逊和您自己的品牌网站或实体店销售某些商品,则可以享受针对这些商品的额外优惠。这包括参与其他营销机会。

要求

要申请 LP,您必须:

  1. 成为亚马逊的新卖家,这意味着您在 3 年之内在亚马逊上发布了第一件商品,且您的品牌的商品销售总额低于 500 万美元

  2. 是在亚马逊上发布的所有商品的品牌所有者

有关 LP 要求的更多信息请参见此处;有关亚马逊品牌注册的更多信息请参见此处。

在您参与 LP 期间:

  1. 您商品的买家订单必须使用亚马逊物流或卖家自配送Prime 进行配送

  2. 您的账户必须信誉良好

费用

参加 LP 计划的费用请参见此处。

最低承诺与取消权利

最低承诺条款及 LP 计划退出权利请参见此处。

其他营销资产

如果您在自己的网站或社交媒体(例如 Facebook、Instagram、Twitter 和 Pinterest)上添加也在亚马逊上销售的商品的任何商品图片或品牌图片(以下简称“商品图片”),则表示您同意在参与 LP 期间授予我们免版税、非独占、全球性权利和许可,以便为 LP 服务收集或使用所有商品图片,并将上述任何权利分许可给与 LP 计划相关的第三方、附属公司和亚马逊关联财产运营商。此外,您还声明并保证,商品图片是您的原创作品,或是您以合法方式获得的商品图片,且我们授予分许可证的一方根据上述许可行使权利不会侵犯任何个人或实体的权利,包括任何版权。我们将遵守您关于商品图片具体用途的移除请求。

其他条款

我们可以根据您的卖家协议自行决定随时取消、暂停或终止 LP 的任何功能,或免除 LP 的要求。我们保留自行决定品牌支持内容的权利。如果您终止参与 LP,我们将不再向您提供 LP 服务。


 亚马逊官网原文详情:

Amazon Launchpad Program Terms

These Amazon Launchpad (LP) program terms supplement your seller agreement.

Eligibility

Application is required to participate in LP. To apply, click here.

Program benefits

LP is a full-service program that supports entrepreneurs and startups that create, sell, and deliver innovative products to Amazon customers. We provide tools and services such as onboarding support, marketing consultations, and global expansion opportunities to help brands maximize their success on Amazon.

The fee schedule and description of benefits that applies to your participation in LP can be found here.

If you sell certain products exclusively on Amazon and your own branded websites or physical stores, you can receive additional benefits for those products. This includes participation in additional marketing opportunities.

Requirements

To apply to LP, you must:

  1. Be a new seller to Amazon, meaning you listed your first product on Amazon less than 3 years ago and your brand has generated less than $5 million in gross merchandise sales

  2. Be the brand owner of all products you list on Amazon

More information on LP requirements can be found here and more information on Amazon Brand Registry can be found here.

At all times during your participation in LP:

  1. Customer orders for your product(s) must be fulfilled using Fulfillment by Amazon or Seller Fulfilled Prime

  2. Your account must be in good standing

Fees

Fees for participating in LP are outlined here.

Minimum Commitment and Right to Cancel

The terms of your minimum commitment and right to cancel your participation in LP are outlined here.

Additional marketing assets

If you include any product or brand images on your own website or social media presence (e.g., Facebook, Instagram, Twitter, and Pinterest) for products also sold on Amazon (“Product Images”), you agree to grant us a royalty-free, non-exclusive, worldwide right and license for the duration of your participation in LP, to collect or use any and all of the Product Images for LP services and sublicense any of the foregoing rights to third parties, Affiliates, and operators of Amazon Associated Properties, in connection with the LP program. Additionally, you represent and warrant that the Product Images are your original work, or you obtained Product Images in a lawful manner and our and our sublicensees’ exercise of rights under the license above will not violate any person’s or entity’s rights, including any copyright rights. We will comply with your removal requests as to specific uses of your Product Images.

Additional terms

We may in our sole discretion waive, suspend, or terminate any feature of LP in accordance with your seller agreement or waive the requirements for LP. We retain sole discretion in determining what is included in brand support. If your participation in LP is terminated, we will no longer provide you with LP services.

 文章来源:亚马逊官方网站