促销费用

秒杀是一种限时促销优惠,参与秒杀的商品会在亚马逊促销页面(亚马逊访问量最大的页面之一)上显示有限的几个小时。 7 天促销还会每次在亚马逊促销页面上最多显示 7 天。秒杀页面是亚马逊访问量最大的页面之一。 推荐商品参与秒杀或 7 天促销不仅有助于提升销量,还能有效减少库存。推出秒杀或 7 天促销需要付费。

什么是秒杀费用,在哪里可以看到该费用?

对于提交并成功推出的每个秒杀或 7 天促销,您均需付费。 当您为秒杀选择时间安排时,该费用将显示为秒杀创建工作流程的一部分。

【什么不会影响费用:】 更改变体数量、商品数量和价格。

【什么会影响费用:】 推出秒杀所在的国家/地区和选择的秒杀周。

注意: 根据不同国家/地区商城的税收规定,您可能需要缴纳相应税费。

收费范围

秒杀费用或 7 天促销费用因促销推出的日期而异。 如果在一个秒杀周内,亚马逊的买家流量显著增加,为您的秒杀带来更高曝光率和潜在销量,则收费较高。

如果您的计划促销时间处在高流量时段内,则需支付较高费用,该费用将显示在【促销】页面上。如果您对最终费用不满意,可以取消秒杀。

何时收费?

我们将于秒杀按其计划日期和时间完成后向您收费。费用处理完后,将以秒杀费用交易的形式显示在您的卖家平台对账单上( 【卖家平台】 > 【数据报告】 > 【付款】 > 【交易一览】 > 【服务费】 )。该费用将从您的账户中扣除,类似于亚马逊物流费用。您可以点击【总计】列中的金额来查看更多详情,例如与该费用相关的秒杀。

如果秒杀效果不佳,亚马逊会向我收费吗?

亚马逊不保证推出秒杀后的销量,也不会在秒杀效果不佳时提供退款。此外,推出促销并不能保证您的商品一定会成为推荐商品。

如果您因为未推出的秒杀而被误收费,请在该秒杀的计划推出时间起的 30 天内联系销售伙伴支持,以便我们调查是否应该退款。

亚马逊会向我收取已取消秒杀的费用吗?

在以下情况下,亚马逊不会向您收费:

  • 您在计划开始时间前取消了秒杀。

  • 亚马逊在计划开始时间前取消了秒杀。

如果您在秒杀进行期间取消秒杀,则需要支付全部费用。


 亚马逊官网原文详情:

Deal Fees

Lightning Deals are flash sales where a product is featured for several hours on theAmazon Deals page, one of the most visited pages on Amazon. 7-day Deals are also featured on the Amazon Deals page for up to 7 days at a time. The Deals page, is one of the most visited pages on Amazon.Featuring a product as a Lightning Deal or a 7-day Deal might help increase sales, and it can also be an effective way to reduce your inventory. There is a fee required to run a Lightning Deal or a 7-day Deal.

What is the fee and where can I see it?

You will be charged for each Lightning Deal or a 7-day Deal that is submitted and has successfully run. The fee is displayed as part of the Deal creation work flow when you select the schedule for the Deal.

What doesn't affect the fee: Changes to the number of variations, quantity, and price.

What does affect the fee: The country in which you run the deal and the week you choose to run the Deal.

Note: If applicable, you might be taxed based on the tax rules of the respective country.

Fee ranges

The fee for your Lightning Deal or 7-day Deal might change depending on the date on which your Deal runs. The weeks with higher fees are a time period during which customer traffic to Amazon is significantly higher, leading to greater exposure and potential sales for your Deal.

If your Deal is scheduled during this higher traffic time period, you will be charged a higher fee, which will be displayed on the Deal page. If you are unsatisfied with the resulting fee, you can cancel the Deal.

When will I be charged?

You will be charged after a Deal runs on its scheduled date and time. When the fee is processed, it will show up as a Deal Fee transaction on your Seller Central statement ( Seller Central > Reports > Payments > Transaction View > Service Fees ). The fee will be deducted from your account, similar to FBA fees. You can view additional details, such as which Deal is associated with the fee, by clicking on the amount in the Total column.

Will Amazon charge me if my Deal does not perform well?

Amazon does not guarantee sales from running a Deal, nor provides refunds if your Deal does not perform well. Additionally, running a Deal does not guarantee that you’ll be the Featured Offer.

If you were incorrectly charged a Deal fee for a Deal that did not run, contact Seller Support within 30 days of the scheduled run time for possible refund consideration.

Will Amazon charge me for a canceled Deal?

Amazon will not charge you if:

  • You cancel the Deal before the scheduled start time.

  • Amazon cancels the Deal before the scheduled start time.

You will be charged the full fee if you cancel a Deal while it is running.

 文章来源:亚马逊官方网站