销售控制面板

个人卖家: 此功能适用于参与专业销售计划的卖家。

“销售控制面板”位于业务报告中,其中包含【销售快照】、【对比销售】和【分类销售】功能。“销售控制面板”中显示的数据大约每小时更新一次。

【销售快照】功能显示最近的销售统计数据,并按照业务报告术语表中的描述针对订单指标生成报告。

【对比销售】是一项交互式功能:

  • 使用页面顶部的【日期】和【配送渠道】筛选条件来筛选结果。

  • 使用“销售明细”筛选条件来筛选结果,以按【商城汇总】、【企业买家】和【非企业买家】查看销售情况。

  • 选择用图表(默认选项)或表格来查看销售统计数据。使用右上角的按钮选择您的首选项。

  • 通过勾选图表或表格下方的复选框,在【日期】筛选条件中选择要对比的时间点。

例如,如果您将【日期】筛选条件设置为【今天】,那么“对比”选项会将今天的销量与【昨天】、【上周同一天】和【去年同一天】的销量进行对比。如果您选择【年初至今】,那么“对比”选项则为【今年】和【去年】。

注意: 一天内当前时间段的销售数据可能会成为上一对比日期的销售数据的一部分。因此,从图表上显示的最新数据点看可能销售数据是在下降。这种情况在当天较早时间会更加明显,较晚时间则不太明显。


 亚马逊官网原文详情:

Sales Dashboard

Individual sellers: This feature is available to sellers with Professional selling plans.

The Sales Dashboard, located in Business Reports, includes the Sales Snapshot, Compare Sales and Sales by Category features. The data presented in the Sales Dashboard is updated approximately once per hour.

The Sales Snapshot feature displays up-to-date sales statistics, reporting on order metrics as described in the Business Reports Glossary.

Compare Sales is an interactive feature:

  • Filter results by using the Date and Fulfillment Channel filters at the top of the page.

  • Filter results by using the Sales Breakdown filters to see sales by Marketplace total, Business buyers and Non-business buyers.

  • Choose to view sales statistics as a graph (the default) or in a table. Use the buttons in the upper right to select your preference.

  • Select points in time to compare against your Date filter choice by checking the boxes below the graph or table.

For example, if you set the Date filter to Today, the "Compare" choices are to compare today's sales to Yesterday, Same day last week, and Same day last year. If you select Year to Date, the Compare choices are This year and Last year.

Note: It is likely that sales from the current fraction of a day will be a fraction of the previous comparable day’s sale. As a result, the latest data point on the graph may appear to indicate a drop in sales data. This pattern is more apparent early in the current day and less apparent late in the current day.

 文章来源:亚马逊官方网站