商品对比报告
注意： 此功能仅适用于拥有品牌的卖家。此卖家必须是品牌内部人员，并负责在亚马逊上销售该品牌。
如果您无法使用此功能，说明您尚未被确定为符合亚马逊品牌注册中定义的这些标准的卖家。如果您认为自己符合这些标准，请联系卖家支持。
商品对比报告显示了在与权利所有者商品的同日对比中，亚马逊买家查看频率最高的商品。这让权利所有者能够查看直接竞争的商品，从而做出明智的商品广告组合和广告决策。
常见问题
商品对比报告中包含哪些信息？
商品对比报告显示了亚马逊买家查看频率最高的前五件商品，以及在选择的报告范围内，在与权利所有者商品的同日对比中，亚马逊买家查看的每件商品的百分比。
报告中显示哪些商品？
此报告显示了与权利所有者已成功在亚马逊注册的品牌相关的所有商品。仅当与权利所有者无关的商品是在与权利所有者商品的同日对比中查看的前五件商品之一时，才会在报告中显示。
此报告是否允许搜索特定商品？
允许，权利所有者可以使用报告顶部的 ASIN 搜索框来搜索特定商品或一组商品。ASIN 搜索框支持一次搜索最多 500 个 ASIN，每个 ASIN 均通过空格或逗号分隔。
亚马逊官网原文详情：
Item Comparison Report
Note: This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand on Amazon.
If you do not have access to this feature, you have not been identified as a seller who meets these criteria as defined by the Amazon Brand Registry. If you believe that you do fit these criteria, please contact Seller Support.
The Item Comparison Report shows the products Amazon customers viewed most frequently in the same day as the Rights Owners’ products. This allows Rights Owners to see directly competing products in order to make better-informed product portfolio and advertising decisions.
Frequently Asked Questions
What information is contained in the Item Comparison Report?
The Item Comparison Report shows the top five products most frequently viewed, along with the percentage each product was viewed, in the same day as the Rights Owner’s products during the selected reporting range.
Which products show up in the report?
The report shows all products associated with brands the Rights Owner has successfully registered with Brand Registry. Products not associated with the Rights Owner only show up in the report if they are one of the top five products viewed in the same day as one of the Rights Owner’s products.
Does the report allow searching for a particular product?
Yes, Rights Owners can search for a specific product or set of products by using the ASIN search box at the top of the report. The ASIN search box supports searches for up to 500 ASINs at a time, with either a space or comma separating each ASIN.
文章来源：亚马逊官方网站
