商品推广

商品推广是一种按点击量付费的广告解决方案,让您能够通过广告来推广您销售的商品,并且这种广告有可能出现在亚马逊上高曝光度的广告位中。

您可以选择要推广的商品并选择要定位的关键词或商品属性,也可以让亚马逊的系统自动定位相关关键词。您可以控制要在竞价和预算上投入的费用,并且可以衡量广告的业绩。

这种广告可以在桌面和移动浏览器以及亚马逊移动应用中展示。买家点击您的广告后,就会进入所推广商品的详情页。

只有在买家查看广告时您的商品为精选报价商品的情况下,亚马逊才会展示您的商品广告。详细了解购买按钮的工作原理

要使用商品推广,您必须满足特定资格要求。有关更多信息,请查看商品推广资格要求。


 亚马逊官网原文详情:


Sponsored Products

Sponsored Products is a cost-per-click advertising solution that enables you to promote the products you sell with ads that may appear in highly visible placements on Amazon.

You select your products to advertise and choose keywords or product attributes to target, or let Amazon's systems target relevant keywords automatically. You control how much you want to spend on your bids and budgets and can measure your ads' performance.

The ads serve both on desktop and mobile browsers as well as on the Amazon mobile app. When customers click your ad, they're taken to the advertised product’s detail page.

Amazon will only display your product ads when your product is the featured offer at the time the customer views the ad. Learn more about how the Buy Box works

To participate in Sponsored Products, you must meet certain eligibility requirements. For more information, go to Sponsored Products eligibility requirements.

To get started, Create a Sponsored Products campaign.

 文章来源:亚马逊官方网站