品牌推广

品牌推广活动可以帮助买家在搜索结果中显眼的广告位发现您的品牌并与之互动,并能通过直接链接到着陆页或品牌旗舰店的可定制广告来提高品牌认知度和买家购买意向。

品牌推广广告可以展示您的品牌徽标、自定义标题和最多三种商品。这些广告可以展示在桌面和移动页面上的多个位置,包括搜索结果上方。当亚马逊消费者点击您的品牌徽标后,他们会转到品牌旗舰店或简单着陆页。当消费者点击某个商品后,他们会转到相应商品详情页。

您还可以选择使用视频广告(测试版)来展示具有视频的单种商品,以及商品图片和商品名称。视频广告可以投放在移动设备和桌面设备的搜索结果中。当亚马逊消费者点击您的视频后,他们会转到商品详情页。

这些广告是按点击次数付费的,因此您只需在亚马逊消费者点击您的广告时付费。您可以通过设置预算并选择针对每次点击的竞价金额来控制支出。

要参与品牌推广,您必须满足特定资格要求。

要开始使用,请创建品牌推广活动。


 亚马逊官网原文详情:

Sponsored Brands

Sponsored Brands campaigns help customers discover and engage with your brand in prominent search placements, and generate awareness and consideration with customizable ads that link directly to a landing page or a Store.

Sponsored Brands ads feature your brand logo, a custom headline, and up to three of your products. These ads appear in multiple locations on desktop and mobile pages, including above search results. When Amazon shoppers click your brand logo, they go to a Store or a simple landing page. When shoppers click a product, they go to the product detail page.

You also have the option to use a video ad (beta) to feature a single product with a video, as well as the product image and title. Video ads are eligible for mobile and desktop placements in search results. When Amazon shoppers click your video, they go to the product detail page.

These ads are cost-per-click, so you only pay when an Amazon shopper clicks your ad. You control how much you spend by setting your budget and choosing how much to bid per click.

To participate in Sponsored Brands, you must meet certain eligibility requirements.

To get started, Create a Sponsored Brands campaign.

 文章来源:亚马逊官方网站