我们提供最近 90 天自定义日期范围内的定位报告和关键词报告。
通过已推广商品报告，您可以了解至少展示了一次的所有广告活动中推广的 ASIN 的销售额和业绩指标。您可以使用此报告查看广告在一段时间内的效果，进而确定是否需要调整广告策略。
我们提供最近 90 天自定义日期范围内的已推广商品报告。
已购买商品报告提供有关买家在点击广告后购买的未推广 ASIN 的详细信息。此报告可以帮助您找到新的推广机会，并了解买家在购买哪些商品。
我们提供最近 60 天自定义日期范围内的已购买商品报告。
我们提供最近 60 天自定义日期范围内的搜索词报告。
注意： 在该报告的“买家搜索词”列中，除了“手机壳”这类较为传统的搜索词之外，您可能还会看到诸如“b00ipgvvz4”的字母数字条目。这些字母数字条目对应于 ASIN 和展示您广告的相关商品详情页。您只能看到作为自动定位广告活动的买家搜索词列出的 ASIN 相关条目。目前，您无法通过否定关键词来屏蔽 ASIN，也无法针对手动定位广告活动中的 ASIN 竞价。
我们提供最近 90 天自定义日期范围内的广告位报告。
“按时间查看效果”报告会显示您的所有商品推广活动的点击量、每次点击费用 (CPC) 和支出。您可以使用此报告了解您的总支出和业绩。
我们提供最近 90 天自定义日期范围内的“按时间查看效果”报告。
对于品牌推广，我们提供最近 60 天自定义日期范围内的广告活动报告。对于商品推广，我们提供最近 18 个月自定义日期范围内的广告活动报告。
我们提供最近 90 天自定义日期范围内的关键词广告位报告。
我们提供最近 90 天自定义日期范围内的广告活动广告位报告。
Downloadable reports show account level data, excluding canceled orders, for Sponsored Products and Sponsored Brands.
Reports are available to be generated in the downloadable reports section. Note that you're unable to delete reports after they've been downloaded.
Sponsored Products reports include: targeting report, advertised product report, campaign report, search term report, placement report, and performance over time report. Amazon sellers also have access to the purchased product report.
Sponsored Brands reports include: keyword report, keyword placement report, campaign report, search term report, and the campaign placement report.
Note: Information in the campaign manager and advertising reports may fluctuate. This occurs when we remove invalid clicks from your metrics so you will not be charged for.
Targeting report and keyword report
Targeting (Sponsored Products) and keyword (Sponsored Brands) reports provide insights into sales and performance metrics for targets in all campaigns that received at least one impression. You can use these reports to see how your targets and keywords are performing over time, which can help you adjust your bid and expand your targets.
Targeting reports and keyword reports offer a custom date range of the last 90 days.
Advertised product report
Advertised product reports provide insights into sales and performance metrics for your advertised ASINs in all campaigns that received at least one impression. You can use this report to see how your ads are performing over time to help you determine if you need to change your advertising strategy.
Advertised product reports offer a custom date range of the last 90 days.
Purchased product report
Purchased product reports provide details on the non-advertised ASINs a shopper purchased after clicking on your ad. This report can help you find new advertising opportunities and get insight into what shoppers are buying.
Purchased product reports offer a custom date range within the last 60 days.
Search term report
Search term reports give visibility into the search terms entered by shoppers searching on Amazon that resulted in at least one click. You can use this report to identify high performing searches from shoppers and to create negative keyword or product targets for search terms that don’t meet your goals.
Search term reports offer a custom date range of the last 65 days and are also available as a tab in the campaign manager for Sponsored Products campaigns.
Note: In the Customer Search Term column of the report, you may notice alphanumeric entries such as “b00ipgvvz4” in addition to more traditional search terms such as “phone case”. These alphanumeric entries correspond to ASINs and the related product detail page on which your ad displayed. You'll only see ASIN-related entries listed as customer search terms for your automatic-targeted campaigns. You can't block ASINs through negative keywords, or bid for ASINs in manually-targeted campaigns.
The placement report provides visibility into the performance of a campaign on top of search compared to all other placements. You can use this report to get insights into your performance across different placement types, and identify Sponsored Products campaigns that could benefit from adjusting bids by placement. Learn more about the adjust bids by placement feature
Placement reports offer a custom date range of the last 90 days.
Performance over time report
The performance over time report shows the clicks, cost per click (CPC) and spend for all of your Sponsored Product Campaigns. You can use this report to understand your overall spend and performance.
Performance over time report offer a custom date range of the last 90 days.
Use the campaign report to get better insight into the overall performance of your campaign.
For Sponsored Brands, campaign reports offer a custom date range of the last 60 days. For Sponsored Products, campaign reports offer a custom date range of the last 18 months
Keyword placement report
Use the keyword placement report to get better insight into your keyword performance across different placement types.
Keyword placement reports offer a custom date range of the last 90 days.
Campaign placement report
Use the campaign placement report to get better insight into your campaign performance across different placement types.
Campaign placement reports offer a custom date range of the last 90 days.