注意： 我们会根据订单日期在广告活动报告中显示销售归因指标。付款失败和 72 小时内取消的订单将从归因中删除。
对于商品推广，销售数据包含 7 天内广告点击产生的商品销售额。您可以下载广告活动效果报告，从中查看广告活动在给定时间范围内产生的销售额。
对于品牌推广，销售数据包含 14 天内广告点击产生的销售额。这一数据包括所推广商品的销售额，以及因点击您的广告而带来的您的品牌下其他商品的销售额，无论这些商品是由您还是由他人售出。
对于展示型推广，销售数据包含 14 天内广告点击产生的销售额。“浏览”广告活动的销售数据不包含第三方卖家销售的您品牌下的商品。
对于品牌旗舰店，销售额包含品牌旗舰店访问者在上次访问您的品牌旗舰店后 14 天内产生的商品销售额。
Sales is the total value of products sold attributed to your ads. Attribution depends on campaign type.
Attributed sales for advertising campaigns
When shoppers click your ads and later purchase one of the products advertised, we attribute the sale to your ad campaign. The time period for measuring purchases after a click is called an attribution window. If shoppers return to your product and purchases it within the attribution window, that sale will be included in your sales data.
Note: We display sales attribution metrics in campaign reporting based on the date of the order. Payment failures and orders that are cancelled within 72 hours will be removed from the attribution.
For Sponsored Products, sales data consists of the product sales resulting from ad clicks within 7 days. You can view sales attributed to a campaign for a given time frame by downloading a Campaign Performance report.
Sales data includes sales of the advertised products as well as sales of the other products in your inventory. For example, if a click on your ad for a blue shirt generates a sale for one of your red shirts, this is included in total sales.
For Sponsored Brands, sales data consists of sales resulting from ad clicks within 14 days. This includes sales of the advertised products as well as sales of other products within your brand that resulted from clicks on your ads, regardless of whether they were sold by you or by others.
Unlike Sponsored Products campaigns, Sponsored Brands will be shown to shoppers regardless of who presents the featured offer, helping you gain more impressions with shoppers on Amazon to promote your brand.
For example, if you own an athletic equipment brand, your Sponsored Brands ad for your new running shoe collection could also include sales for your brand’s socks and workout clothing. This allows you to see how your ad spend is having an impact beyond just the advertised product and increasing awareness of your brand.
For Sponsored Display, sales data consists of sales resulting from ad clicks within 14 days. Sales data for "Views" campaigns doesn't include products within your brand sold by third-party sellers.
Attributed sales for Stores
For Stores, sales consist of the product sales generated by Store visitors within 14 days of their last visit to your Store.
There are two types of attributed sales and units we use in our calculations:
Direct sales or units: Total sales or units purchased of products available on a Store page, where the Store page was viewed by the purchasing customer.
Halo sales or units: Total sales or units purchased of products available on Amazon from your brand, where the product purchased wasn't available on the Store page viewed by the purchasing customer.
In addition, we attribute sales to Stores traffic source and pages as follows:
Sources: We attribute sales to the last source that shoppers visit prior to their purchase.
Pages: We attribute all direct sales to the page viewed, which contained the purchased product. We attribute halo sales to the last page shoppers viewed in visit prior to their purchase.
For attributed orders, if an attributed order contained multiple products that appear on separate pages, the order will be attributed only to the last page viewed and the traffic source of that page view.
Note: We display sales data in Stores insights based on the date of the visit, not the date the order was placed. Order payment failure and cancellations are included in the attribution.