使用批量操作为广告活动添加新商品

您可以使用电子表格批量向现有广告活动添加更多商品。

要开始此过程,请依次转至【批量操作】 > 【创建电子表格并下载】,然后选择日期范围,从现有广告活动中下载批量电子表格。

要将商品添加到现有广告组或广告活动中,请执行以下操作:

  1. 在 Excel 等电子表格应用程序中打开文件。

  2. 创建筛选条件,找到您想要添加商品的广告活动。

  3. 要为您的商品创建新广告组,请在电子表格的下一个空行中为每个引用列输入以下信息,从而在电子表格中添加信息。在此行中,未在下面列出的所有列均应留空。

    1. 记录类型: 广告组

    2. 广告活动: 输入上一行中显示的确切广告活动名称(区分大小写)

    3. 广告组: 使广告组名称与“广告活动”列中的广告组名称相同

    4. 最高竞价: 输入您的最高竞价(同时适用于自动广告活动和手动广告活动)

    5. 广告组状态: 输入“已启用”或“已暂停”

  4. 要将商品添加到现有广告组或广告活动中,请找到该广告组或广告活动,并在电子表格的新行中为每个引用列输入以下信息。

    1. 记录类型: 广告

    2. 广告活动: 输入上方显示的确切广告活动名称(区分大小写)

    3. 广告组: 输入上方显示的确切广告组名称(区分大小写)

    4. ASIN: 输入要推广的商品的 ASIN

    5. 状态: 输入“已启用”或“已暂停”

  5. 对于手动定位广告活动: (如果是自动广告活动定位类型,可跳过这一步)在电子表格的下一个空行中输入以下信息

    1. 记录类型: 关键词

    2. 广告活动: 输入上方显示的确切广告活动名称(区分大小写)

    3. 广告组: 输入上方显示的确切广告组名称(区分大小写)

    4. 最高竞价: 输入此关键词的最高竞价。如果留空,系统将采用广告组的最高竞价。

    5. 关键词或商品定位: 输入您要竞价的关键词

    6. 匹配类型:输入关键字的匹配类型

    7. 状态: 输入“已启用”或“已暂停”

  6. 要将商品添加到电子表格中,请在电子表格的下一行输入以下信息。在此行中,未在下面列出的所有列均应留空。

    1. 记录类型: 广告

    2. 广告活动: 输入上方显示的确切广告活动名称(区分大小写)

    3. 广告组: 输入上方显示的确切广告组名称(区分大小写)

    4. ASIN: 输入要推广的商品的 ASIN

    5. 状态: 输入“已启用”或“已暂停”

  7. 将电子表格保存到您的本地硬盘。

  8. 上传您的电子表格。了解有关上传批量操作电子表格的更多信息


 亚马逊官网原文详情:

Add products to a campaign with bulk operations

You can add more products to existing campaigns in bulk using a spreadsheet.

To start this process download a bulk spreadsheet from an existing campaign by navigating to Bulk operations > Create spreadsheet for download and selecting a date range.

To add products to an existing ad group or campaig:

  1. Open the file in a spreadsheet application such as Excel.

  2. Create a filter to locate the campaign where you want to add products.

  3. To create a new ad group for your products, add information in the spreadsheet by entering the information below in the next blank row of the spreadsheet for each referenced column. All columns not listed below should be left blank in this row.

    1. Record Type: AdGroup

    2. Campaign: Enter the identical campaign name from the row above (case sensitive)

    3. Ad Group: Make the Ad Group name the same as the one for the Campaign column

    4. Max Bid: Enter your max bid (applies regardless of automatic or manual campaign)

    5. Ad Group Status: Enter Enabled or Paused

  4. To add products to an existing ad group or campaign, find that ad group or campaign and enter the information below in a new row of the spreadsheet for each referenced column.

    1. Record Type: Ad

    2. Campaign: Enter the identical campaign name from above (case sensitive)

    3. Ad Group: Enter the identical ad group name from above (case sensitive)

    4. ASIN: Enter the ASIN of the product you want to advertise

    5. Status: Enter Enabled or Paused

  5. For Manual-targeted campaigns: (Skip this step for Auto Campaign Targeting Type) Enter the information below in the next blank row of the spreadsheet

    1. Record Type: Keyword

    2. Campaign: Enter the identical campaign name from above (case sensitive)

    3. Ad Group: Enter the identical ad group name from above (case sensitive)

    4. Max Bid: Enter the max bid for this keyword. If left blank, the Ad Group's max bid will apply.

    5. Keyword or Product Targeting: Enter the keyword you want to bid on

    6. Match Type:Enter the match type for the keyword

    7. Status: Enter Enabled or Paused

  6. To add products to the spreadsheet, enter the following information in the next row of the spreadsheet. All columns not listed below should be left blank in this row.

    1. Record Type: Ad

    2. Campaign: Enter the identical campaign name from above (case sensitive)

    3. Ad Group: Enter the identical ad group name from above (case sensitive)

    4. ASIN: Enter the ASIN of the product you want to advertise

    5. Status: Enter Enabled or Paused

  7. Save the spreadsheet to your local hard drive.

  8. Upload your spreadsheet. Learn more about uploading a bulk operations spreadsheet

 文章来源:亚马逊官方网站