关于管理实验

“管理实验”可让您对品牌商品的优化版商品描述进行 A/B 测试(也称为拆分测试)。通过实验,您可以将两个版本的商品描述进行对比,以便查看哪些商品描述效果更佳。实验结束后,您可以看到哪一版本的优化版商品描述拥有更好的商品销量,并查看发布获胜优化版商品描述的年化影响估算。您可以使用从实验中获得的信息来改进其他商品描述。

资格要求

要运行实验,您必须拥有自己的品牌。这意味着您必须是品牌内部人员,并负责在亚马逊上销售该品牌。

您还必须至少有一个符合条件的 ASIN。如果 ASIN 属于您的品牌,已发布优化版商品描述,并且在过去一周内获得足够多的浏览量,方符合试验条件。

我们只允许您对高流量 ASIN 进行实验,以增加您在实验结束时胜出的可能性。根据分类,高流量 ASIN 每周可能收到几十个或更多的订单。如果某个 ASIN 因为不是高流量而不符合要求,请考虑使用广告或其他方式为其带来更多流量。

实验会对比测试两项已发布的优化版商品描述。两项优化版商品描述必须应用到完全相同的 ASIN 集中,才能开展实验。您可以使用优化版商品描述管理器将相同的 ASIN 应用到两项商品描述中。


 亚马逊官网原文详情:

About Manage Your Experiments

Manage Your Experiments lets you run A/B tests (also known as split tests) on the A+ content on your brand’s listings. Experiments let you compare two versions of content against each other so you can see what performs better. At the end of an experiment, you can see which version of A+ content had more unit sales and see estimates of the annualized impact of publishing the winning A+ content. You can use the learnings from experiments to improve other content.

Eligibility

To run experiments, you must own a brand. That means you are internal to the brand and responsible for selling the brand on Amazon.

You must also have at least one eligible ASIN. An ASIN is eligible if it belongs to your brand, has published A+ content, and has received enough traffic in the past week to be eligible for experimentation.

We only let you experiment with high-traffic ASINs to increase the likelihood that you can confidently determine a winner at the end of the experiment. Depending on the category, high-traffic ASINs may get several dozen orders per week, or more. If an ASIN isn’t eligible because it isn’t high-traffic, consider driving more traffic to it using advertising or other means.

Experiments test two pieces of published A+ content against each other. Both pieces of A+ content must be applied to the exact same set of ASINs in order to set up an experiment. You can use the A+ Content Manager to apply the same ASINs to both pieces of content.

 文章来源:亚马逊官方网站