创建促销

您可以开展多种类型的促销。详细了解促销类型及其优势。

亚马逊不允许对以下商品分类提供特定类型的促销优惠:

  • 媒介类商品(图书、音乐、影视): 不参与促销。 

  • 酒水: 不参与任何促销。

如果您想将现有促销用作新促销的模型,可以复制该促销。

选择您想要开展的促销类型

在卖家账户的【广告】部分,点击【管理促销】。在【创建促销】选项卡上,点击您想要提供的促销类型对应的【创建】按钮。

选择您想要创建的促销类型后,请指定促销条件:

第 1 步: 选择条件

  1. 在【买家所购商品】下拉列表中,为促销选择卖家需要符合购买条件的阈值。

选项描述
此商品的最低购买数量当买家在一个订单中购买特定数量的符合条件的商品时,应用促销。必须输入整数。
最低金额(货币金额)当买家在一个订单中购买特定金额或更高金额的符合条件的商品时,应用促销。
  1. 在【须购买商品】下拉列表中,请执行以下操作:

    • 要选择未包含在下拉列表中的列表,请选择【选择其他类别】。

    • 要选择库存中的所有商品,请选择【所有商品分类】。

  2. 在【买家获得】下拉列表中,选择针对您的促销类型显示的选项之一。

选项描述


折扣

减免折扣%

必须介于 1% 至 99% 之间。

全部商品的固定价格

对于买家在一个订单中购买的符合条件的全部 X 件商品,可享受固定价格的促销优惠。此选项仅适用于当促销被设置为“买家所购商品:【每购买商品(数量)】”时的情况。

注意: 如果将促销配置为提供总金额的货币折扣($100 等),买家就能够在多笔订单中使用此折扣,直至用完此总金额。


买一赠一使用默认的【赠品】选项。
  1. 在【适用范围】下拉列表中选择一个商品选项。

选项描述


折扣如果选择【符合条件的商品】,请点击【选择 ASIN】 来搜索适用商品。
买一赠一如果选择【符合条件的商品】,请点击【选择 ASIN】 来搜索适用商品。设置在应用促销时,可免费赠送的额外商品的数量。
  1. 设置【高级选项】。

选项描述
分级(仅适用于“折扣”促销)创建“叠加式”促销,订单的购买量越多,优惠越多。您最多可以创建 9 级。例如,购买 5 件商品享有 5% 的折扣,购买 10 件商品享有 10% 的折扣。如果您选择【应用到符合条件的商品】,分级将不适用。
不参加促销的商品选择不参加促销的商品列表。要选择未包含在下拉列表中的列表,请选择【选择其他类别】。

第 2 步: 设置促销时间

在【第 2 步: 设置促销时间】框中为您的促销设置一个日期范围。

  1. 设置【开始日期】和时间。开始日期和时间必须定为当前时间的至少 4 小时后。

  2. 设置【结束日期】和时间。

  3. 通过创建【内部描述】和【追踪编码】为您的促销设置编码。在买家兑换促销优惠时,追踪编码不会显示。它仅供您使用。

第 3 步: 其他选项

在本部分中,您可以为促销创建优惠码或消息(可选)。或者,您也可以按照下方的其余步骤操作。


  1. 点击【查看】,检查您输入的促销信息。要进行任何更改,请点击【返回】。

  2. 点击【提交】,完成促销的创建。


 亚马逊官网原文详情:

Create a Promotion

You can run several types of promotions. Learn more about the types of promotions and their benefits.

Amazon restricts the following from certain kinds of promotional offers:

  • Books, Music, Video, and DVD (BMVD) products: Excluded from promotions. 

  • Wine: Excluded from all promotions

If you have an existing promotion that you want to use as a model for a new promotion, you can duplicate that promotion.

Choose the type of promotion you would like to run

In your seller account, under Advertising, click Promotions. In the Create a Promotion tab, click the Create button for the promotion type you want to offer.

After you select the type of promotion you’d like to create, specify the conditions for your promotion:

Step 1: Select conditions

  1. In the Buyer purchases drop-down list, choose the purchase threshold that will qualify your buyer for the promotion.

OptionDescription
At least this quantity of itemsPromotion applies when a customer purchases a specific number of eligible items in a single order. You must enter a whole number.
At least amount (in currency)Promotion applies when a customer spends a certain amount of money or more on eligible items in a single order.
  1. In the Purchased Items drop-down list:

    • Choose Select another to select a list that is not included in the drop-down list.

    • Select Entire catalog to select every item in your inventory.

  2. In the Buyer gets drop-down list, choose one of the options that appear for your type of promotion.

OptionDescription


Percentage Off

Percent off

Must be between 1% and 99%.

Fixed price for all items

Promotion gives customers a fixed price for all X units of eligible items purchased in a single order. This option is only available when the promotion is set as Buyer purchases: for every quantity of items purchased.

Note: When a promotion is configured to provide a total amount of monetary discount ($100, etc.), customers are able to spend that across multiple orders until they spend the total amount.


Buy One Get OneUse the default option of Free items.
  1. Choose a product option in the Applies to: drop-down list.

OptionDescription
Percentage OffIf you select Additional Item, click Select an ASIN to search for the applicable item.
Buy One Get OneIf you select Additional Item, click Select an ASIN to search for the applicable item. Set the quantity of the additional item that will be free when the promotion applies.
  1. Set Advanced Options.

OptionDescription
Tiers (for Percentage Off promotions only)Create stackable promotions that will apply in increasing order. You can create up to 9 tiers. For example, buy 5 items and get 5% off, and buy 10 items and get 10% off. If you select Applies to Qualifying Item, tiers will not be available as an option.
Exclude itemsSelect a product list to exclude from the promotion. To select a list that is not included in the drop-down list, choose Select another.
Step 2: Schedule your promotion

Set a date range for your promotion in the Step 2: Scheduling box.

  1. Set the Start Date and time. The start date and time must be at least 4 hours in the future.

  2. Set the End Date and time.

  3. Set identifiers for your promotion by creating an Internal Description and Tracking ID. The tracking ID does not appear when buyers redeem a promotion offer. It exists for your use only.

Step 3: Additional options

In this section you can create a claim code or message for your promotion (which is optional). Otherwise, follow the remaining steps below.


  1. Click Review to check the information you entered about your promotion. To make any changes, click Back.

  2. Click Submit to finish creating your promotion.

 文章来源:亚马逊官方网站