创建优惠券

要创建优惠券,请按照以下步骤操作:

  1. 转至【广告】,然后选择【优惠券】。

  2. 点击控制面板上的【创建新优惠券】。

    注意: 如果这是您第一次创建优惠券,请点击【创建首张优惠券】。

  1. 使用左侧的菜单搜索您要添加到优惠券适用范围的商品,然后点击【添加到优惠券】。已添加到优惠券适用范围的商品将移动到屏幕右侧。如果有想要排除到优惠券适用范围之外的变体,请点击相关商品框中的【管理变体】,找到您想移除的变体,然后点击【移除】。选择完要添加的商品后,点击【继续下一步】。

  2. 选择“折扣”或“满减”。输入您想要提供的折扣。 如果您选择了“折扣”,则该值必须为百分比;如果您选择了“满减”,则该值必须为具体金额(单位:美元)。 优惠券的最低折扣和最高折扣分别为 5% 和 80%。

    注意: “折扣”和“满减”优惠券会与同时进行的其他促销提供的折扣叠加,包括秒杀、促销、优惠价格、企业商品价格和赠品。例如,某件价格为 $100 的 ASIN 通过秒杀提供 20% 的折扣,同时又提供折扣为 5% 的优惠券,那么优惠券的折扣 (5%) 会与秒杀的折扣 (20%) 叠加。叠加后的总折扣为 $25。

    标准商品价格:$100

    秒杀折扣: 20%

    优惠券折扣: 5%

    总折扣: (100 * 0.2) + (100 * 0.05) = $25

    优惠券折扣适用于每个订单一件商品。这可以是同一优惠券 ASIN 的多件商品,也可以是来自两个不同优惠券 ASIN 的两件商品。如果这些商品位于同一订单中,则优惠券折扣将在结账时应用到价格最低的商品。

  1. 为优惠券设置预算。有关详细信息,请参阅优惠券预算如何运作? 点击【继续下一步】。

  2. 为优惠券选择名称、开始日期和结束日期。在这一步中,您还可以选择将优惠券投放给特定买家群体。有关详细信息,请参阅优惠券精准投放如何运作? 点击【继续下一步】。

    注意: 优惠券最快可以在创建 6 小时后生效。对于创建日期和开始日期为同一天的优惠券,创建时间与开始时间至少需要间隔 6 小时,以便我们的系统对您的优惠券运行多项验证规则,确保其为买家提供合理的价值。我们目前不允许提前 1 个月以上创建优惠券(优惠券的开始日期自创建之日起不得超过 1 个月)。

  1. 查看您的优惠券。如果没有问题,请点击【提交优惠券】。

【添加商品】: 您可以向一张优惠券添加最多 50 个父 ASIN。为了提供更好的买家体验,请在相同的子分类、价格级别或商品类别中选择商品。对于已赢得购买按钮的商品,您提供的优惠券在整个网站上的曝光度将有所提升。

【编辑优惠券】: 在开始时间前 6 小时左右,您的优惠券将被锁定。在此期间,我们的系统会对您的优惠券运行验证规则,确保其为买家提供合理的价值。优惠券被锁定后,您就无法在其生效前对其进行任何更改。优惠券生效后,您可以增加预算或延长优惠持续时间(最长 90 天)。

【取消优惠券】: 您可以点击控制面板上的【停用】按钮,随时取消任何优惠券。

注意: 取消操作可能不会立即生效,因为在您取消前已领取优惠券的买家可以在约 30 分钟内使用这些优惠券结账。

优惠券名称是买家在“优惠券”主页上浏览优惠券时在优惠券图片下看到的名称。为了让不同优惠券提供标准的买家体验,亚马逊会根据您输入的折扣自动生成优惠券名称的前几个字(“八五折”)。您要做的就是定义要提供优惠的商品。例如,如果您向优惠券添加了不同容量和类型的洗手液,那么您的优惠券名称可能会是“八五折洗手液”。

重要: 禁止在优惠券名称中输入冒犯性词语、折扣百分比或提到活动(例如“Prime 会员日”或“黑色星期五”)。 如果不遵守这些规则,亚马逊可能会停用您的优惠券。

注意: 考虑推出商品的促销活动时,请记住,促销不能作为买家评论的激励手段(无论明示还是暗示)。

另请注意,针对促销商品的买家评论不一定能获得“亚马逊已确认购买”标记。要了解更多信息,请参阅买家商品评论政策亚马逊已确认购买评论。

推广(可选)

提交优惠券后,您可以为优惠券 ASIN 创建商品推广广告活动,以便提高搜索排位并增加页面浏览量。详细了解商品推广条件和商品推广优惠券。


 亚马逊官网原文详情:

Create a coupon

To create a coupon, follow the steps below:

  1. Go to Advertising, and then select Coupons.

  2. Click Create a new coupon on the dashboard.

    Note: If this is your first coupon, click Create your first coupon.

  1. Using the menu on the left hand side, search for the products you want to add to the coupon and click Add to coupon. The products you added to your coupon will move to the right hand side of the screen. If there are any variations you would like to exclude from the coupon, click Manage variations in the related product's box, find the variation you would like to remove and click Remove. When you finish selecting the products you would like to add, click Continue to next step.

  2. Choose between Percentage Off and Money Off discounts. Enter the discount you would like to offer. This value has to be a percentage for Percentage Off and a USD amount for Money Off discounts. The minimum and maximum discounts for coupons are 5% and 80% respectively.

    Note: Percentage Off and Money Off coupons will be combined with discounts from other promotions that are running at the same time, including Lightning Deals, Promotions, Sale Price, Business Price, and Giveaway. For example, if a Lightning Deal offers a 20% discount on a $100 ASIN and that same ASIN also has a 5% off coupon running at the same time, the 5% off discount from the coupon will combine with the 20% discount from the Lightning Deal. This will result in a total discount of $25.

    Standard Price: $100

    Lightning Deal Discount: 20%

    Coupon Discount: 5%

    Total Discount: (100 * 0.2) + (100 * 0.05) = $25

    Coupon discount will apply to one unit per order. This can be multiple units of the same coupon ASIN or two units from two different coupon ASINs. If they are in the same order, the coupon discount will apply to the lowest priced item at checkout.

  1. Set a budget for your coupon. For details, see How do coupon budgets work? Click Continue to next step.

  2. Select a title, start date and end date for your coupon. You can also choose to target your coupon to a customer segment from this step. For details, see How does coupon targeting work? Click Continue to next step.

    Note: The earliest a coupon can go live is 6 hours after creation. Coupons created with a same day start date will require at least 6 hours for our system to run a number of validation rules on your coupon to make sure it offers a good value to our customers. We currently do not allow the creation of coupons more than 1 month in advance (Start date of coupon cannot be more than 1 month from the day of creation).

  1. Review your coupon. If everything looks right, click Submit coupon.

Adding products: You can add up to 50 parent ASINs to one coupon. To help provide a better customer experience, select products within the same sub-category, price level, or product group. For the products where you are winning the Buy Box, your coupon offer will be more visible throughout the site.

Editing a coupon: Approximately 6 hours before the start time, your coupon will be locked down. At this time, our systems run validation rules on your coupon to make sure it offers a good value to our customers. Once locked down, you will not be able to make any changes to your coupon until it goes live. After the coupon goes live, you can increase your budget or extend the duration (up to 90 days maximum).

Cancelling a coupon: At any time, you can cancel any of your coupons by clicking the Deactivate button on your dashboard.

Note: Cancellations might not be immediate because customers who have already clipped your coupon before cancellation will be allowed to check out with those coupons for approximately 30 minutes.

The coupon title is what customers will see under the coupon image when they browse through coupons on the Coupons home page. For a standard customer experience across coupons, Amazon automatically generates the first three words of your coupon title based on the discount you entered ("Save 15% on"). All you have to do is define the products that the savings will apply to. For example, if you added different sizes and types of hand sanitizers to your coupon, your coupon title can be "Save 15% on hand sanitizers.”

Important: Entering offensive words, discount percentages, or referring to events (such as Prime Day or Black Friday) in coupon titles are prohibited. Failure to comply with these rules may result in your coupon being deactivated by Amazon.

Note: As you consider running promotions for your products, keep in mind that promotions cannot be provided as an incentive for customer reviews (either explicitly or implicitly).

Also note that customer reviews from purchases with promotions might not always get the 'Amazon Verified Purchase' badge. To learn more, refer to Customer product reviews policies and Amazon Verified Purchase Reviews.

Advertise (Optional)

After you submit your coupon, you will have the option to create a Sponsored Products campaign for your coupon ASINs to potentially elevate search placement and increase page views. Learn more about Sponsored Products eligibility and Sponsored Products for Coupons.

 文章来源:亚马逊官方网站