使用优惠券的商品推广

使用优惠券的商品推广可以提高您的优惠券 ASIN 的曝光率。下面列出了一些关于同一问题的常见问题。

请告诉我有关为我的优惠券创建商品推广的更多信息

这些广告会出现在买家可以看到的地方,例如搜索结果的第一页和商品页面,从而能够即时提高曝光率。

为什么我的优惠券没有资格参加亚马逊商品推广广告活动(反之亦然)?

优惠券和商品推广具有不同的资格规则。因此,在某些情况下,您可能没有资格为您的优惠券创建商品推广广告活动,或者没有资格为商品推广广告活动创建优惠券。

有关更多详情,请参阅优惠券资格和商品推广资格。

我的优惠券在原始结束日期之前结束,但我的商品推广广告活动仍在进行。为什么?

优惠券广告活动和商品推广广告活动是彼此独立的。优惠券广告活动可能因用完预算而结束。默认情况下,商品推广广告活动将继续进行,因为它有助于提高该 ASIN 的曝光率。您也可以手动启用或关闭商品推广广告活动。


 亚马逊官网原文详情:

Coupons with a Sponsored Products Campaign

Coupons with a Sponsored Products Campaign increases discoverability for your coupon ASINs. Some of the frequently asked questions regarding the same are listed below.

Please tell me more about the benefits of creating a Sponsored Products campaign for my coupons

Get discovered: These ads appear right where customers will see them, such as the first page of search results and product pages, providing an instant visibility boost. Additionally, the coupons badge will appear on the ad.

Increase sales: Sponsored Products help you grow your sales on Amazon by reaching customers who are searching for products like yours and driving them to your product page.

Control costs: Ads are cost-per-click, so you pay only when customers click your ads. You control how much you spend by setting your budget and choosing how much to bid per click.

Why are my coupons not eligible for Sponsored Products campaigns (or vice versa)?

Coupons and Sponsored Products have different eligibility rules. As a result, there might be cases where you are not eligible to create a Sponsored Product campaign for your coupon or create a coupon for your sponsored products campaign.

For more details, see Coupons eligibility and Sponsored Products eligibility.

My coupons ended before original end date, but my Sponsored Products campaign is still running. Why?

The coupons campaign and the Sponsored Products campaign are independent. The coupons campaign may have ended due to your budget running out. The Sponsored Products campaign will continue to run by default, because it is good for the ASIN’s discoverability. You can manually turn the Sponsored Products campaign on or off as well.

 文章来源:亚马逊官方网站