自定义亚马逊销售指导
亚马逊销售指导收集个性化建议来帮助您提高销量，同时还为您提供了几种与定制业务推荐进行互动的方式。
借助亚马逊销售指导，您可以定义推荐首选项、在一个位置查看所有电子邮件通信、搜索特定推荐并更新您的电子邮件设置。
您可以访问亚马逊销售指导，方法是在卖家平台中，前往【数据报告】下拉菜单，然后选择亚马逊销售指导。
销售指导报告
搜索建议并创建自己的报告
您可以按照商品名称、品牌或分类来搜索销售机会，然后创建自己的报告。根据要使用的筛选条件，您既可搜索专门为您提供的商品建议，也可搜索针对亚马逊上所有卖家提供的商品建议。您可以设置希望在每份报告中显示的列，方法是前往【首选项】选项卡，更改您的设置。
要搜索专门为您提供的商品建议或创建自己的建议报告，请在亚马逊销售指导页面上按照以下步骤操作：
选择【亚马逊销售指导】选项卡。
在搜索栏中输入商品名称、品牌、分类或 ASIN，然后点击【搜索】。
注意： 搜索内容区分大小写。
默认的筛选设置会自动筛选出专门为您提供的商品建议。如果您搜索的商品没有为您生成的销售建议，则该商品不会显示在结果中。
注意： 要修改为您生成的建议，请选择【首选项】选项卡。
在【销售机会设置】部分，在对应的框中输入特定品牌或分类，然后点击【包含品牌】或【排除品牌】。
要更改筛选条件或搜索针对亚马逊上所有卖家提供的商品建议，请在亚马逊销售指导页面上按照以下步骤操作：
选择【销售指导报告】选项卡。
点击【筛选条件】（位于【搜索】旁边）。
在【筛选条件】行中，点击下列选项中的一个或多个：
【搜索首选项】，以便按品牌或分类定义关键词搜索。
【搜索范围】，以便查看【所有商品推荐】或【仅限我的推荐】。
在搜索字段中输入商品名称、品牌、分类或 ASIN，然后点击【搜索】。
浏览销售指导报告
亚马逊销售指导建议分为“销售机会”、“库存建议”、“配送建议”和“低价机会”，显示在左侧面板中。点击时，每个建议选项都会展开并显示一些业务建议报告，其中含有专门为您创建的推荐。您可以在每份报告中选出与您相关的商品和建议，以便系统日后提供更有针对性的建议。亚马逊销售指导建议每天生成一次。
如果您针对任何建议选择【是】，我们会将您关注的商品记录下来，以便日后为您提供更好的个性化推荐。
如果您针对任何建议都选择【否】，则您以后不会在与该建议相关的任何报告中看到该商品。您仍可在其他建议中接收该商品的个性化推荐。
亚马逊销售指导建议每天生成一次。
注意： 库存和定价信息可能不会反映您最新报告的库存和商品价格。
有关详细信息，请参阅亚马逊销售指导。
首选项
在亚马逊销售指导的【首选项】中，您可选择要纳入“销售机会”和“配送建议”推荐或从中排除的特定品牌或分类。
要修改“销售机会”的首选项，请在亚马逊销售指导页面上按照以下步骤操作：
点击【首选项】选项卡。
在【销售机会设置】部分，在对应的框中输入特定品牌或分类，然后点击【包含品牌】或【排除品牌】。更改会显示在右侧。
您可以随时更改【销售机会】的首选项。
要修改“配送建议”的首选项，请在亚马逊销售指导页面上按照以下步骤操作：
点击【首选项】选项卡。
在【配送建议设置】部分，在对应的框中输入特定品牌或分类，然后点击【包含品牌】或【排除品牌】。更改会显示在右侧。
您可以随时更改【配送建议】的首选项。
沟通
【沟通】选项卡会显示亚马逊销售指导发送的所有电子邮件。在该选项卡中，您可以浏览最近收到的所有电子邮件推荐，还可以按日期和推荐类型进行搜索。
要搜索电子邮件推荐，请在亚马逊销售指导页面上按照以下步骤操作：
点击【沟通】选项卡。
在【显示】字段中，从下拉菜单中选择您要查找的沟通类型：
在【自】和【至】字段中，使用下拉菜单选择所需的时间范围，然后点击【应用】。
您可以按照商品名称、品牌或分类来搜索销售机会，然后创建自己的报告。根据要使用的筛选条件，您既可搜索专门为您提供的商品建议，也可搜索针对亚马逊上所有卖家提供的商品建议。您可以设置希望在每份报告中显示的列，方法是前往【首选项】选项卡，更改您的设置。
搜索建议并创建自己的报告
您可以按照商品名称、品牌或分类来搜索销售机会，然后创建自己的报告。根据要使用的筛选条件，您既可搜索专门为您提供的商品建议，也可搜索针对亚马逊上所有卖家提供的商品建议。您可以设置希望在每份报告中显示的列，方法是前往【首选项】选项卡，更改您的设置。
要搜索专门为您提供的商品建议或创建自己的建议报告，请在亚马逊销售指导页面上按照以下步骤操作：
选择【亚马逊销售指导】选项卡。
在搜索栏中输入商品名称、品牌、分类或 ASIN，然后点击【搜索】。
注意： 搜索内容区分大小写。
默认的筛选设置会自动筛选出专门为您提供的商品建议。如果您搜索的商品没有为您生成的销售建议，则该商品不会显示在结果中。
注意： 要修改为您生成的建议，请选择【首选项】选项卡。
在【销售机会设置】部分，在对应的框中输入特定品牌或分类，然后点击【包含品牌】或【排除品牌】。
要更改筛选条件或搜索针对亚马逊上所有卖家提供的商品建议，请在亚马逊销售指导页面上按照以下步骤操作：
选择【销售指导报告】选项卡。
点击【筛选条件】（位于【搜索】旁边）。
在【筛选条件】行中，点击下列选项中的一个或多个：
【搜索首选项】，以便按【品牌】或【分类】定义关键词搜索
【搜索范围】，以便查看【所有商品推荐】或【仅限我的推荐】
在搜索字段中输入商品名称、品牌、分类或 ASIN，然后点击【搜索】。
浏览销售指导报告
亚马逊销售指导建议分为“销售机会”、“库存建议”、“配送建议”和“低价机会”，显示在左侧面板中。点击时，每个建议选项都会展开并显示一些业务建议报告，其中含有专门为您创建的推荐。您可以在每份报告中选出与您相关的商品和建议，以便系统日后提供更有针对性的建议。
如果您针对任何销售机会、库存建议、配送建议、低价机会或广告建议选择【是】，我们会将您关注的商品记录下来，以便日后为您提供更好的个性化推荐。
如果您对任何销售机会、库存建议、配送建议、低价机会或广告建议选择【否】，将不会在与该建议相关的任何报告中再看到您选择了否的商品。您仍可在其他建议中接收该商品的个性化推荐。
亚马逊销售指导建议每天生成一次。
注意： 库存和定价信息可能不会反映您最新报告的库存和商品价格。
有关详细信息，请参阅亚马逊销售指导。
在亚马逊销售指导的【首选项】中，您可选择要纳入“销售机会”和“配送建议”推荐或从中排除的特定品牌或分类。
要修改“销售机会”的首选项，请在亚马逊销售指导页面上按照以下步骤操作：
点击【首选项】选项卡。
在【销售机会设置】部分，在对应的框中输入特定品牌或分类，然后点击【包含品牌】或【排除品牌】。 更改会显示在右侧。
您可以随时更改【销售机会】的首选项。
要修改“配送建议”的首选项，请在亚马逊销售指导页面上按照以下步骤操作：
点击【首选项】选项卡。
在【配送建议设置】部分，在对应的框中输入特定品牌或分类，然后点击【包含品牌】或【排除品牌】。 更改会显示在右侧。
您可以随时更改【配送建议】的首选项。
【沟通】选项卡会显示亚马逊销售指导发送的所有电子邮件。在该选项卡中，您可以浏览最近收到的所有电子邮件推荐，还可以按日期和推荐类型进行搜索。
要搜索电子邮件推荐，请在亚马逊销售指导页面上按照以下步骤操作：
点击【沟通】选项卡。
在【显示】字段中，从下拉菜单中选择您要查找的沟通类型：
所有沟通内容
库存建议
低价机会
销售机会
配送建议
其他通知
在【自】和【至】字段中，使用下拉菜单选择所需的时间范围，然后点击【应用】。
如果您在【业务报告】页面的【该结果是否相关？】列中为任何 ASIN 选择了【是】或【否】，则您的反馈将记录在【筛选后的建议】选项卡中。此信息日后将用于改进亚马逊销售指导为您提供的推荐。您可以随时在【筛选后的建议】选项卡或“业务报告”页面更改您的选择。
在【业务报告】页面上，您可以投票指明我们的哪些商品和建议推荐与您相关，以便我们日后改进推荐。
如果您针对任何销售机会、库存建议、配送建议、低价机会或广告建议选择【是】，我们会将您关注的商品记录下来，以便日后为您提供更好的个性化推荐。
如果您对任何销售机会、库存建议、配送建议、低价机会或广告建议选择【否】，将不会在与该建议相关的任何报告中再看到您选择了“否”的商品。您仍可在其他建议中接收该商品的个性化推荐。例如，如果您在【销售机会】下对特定 ASIN 选择【否】，而在【库存建议】下对同一 ASIN 选择【是】，您将不会收到任何用于为该商品创建报价的建议，但仍可接收该商品的其他行动建议，例如在库存较低时补货。
亚马逊官网原文详情：
Customize Amazon Selling Coach
Amazon Selling Coach collects personalized opportunities for you to help increase your sales and presents you with several different ways to interact with your customized business recommendations.
With Amazon Selling Coach you can define your recommendation preferences, view all email communications in one place, search for specific recommendations, and update your email settings.
You can access Amazon Selling Coach by going to the Reports drop-down menu in Seller Central and selecting Amazon Selling Coach.
Selling Coach Reports
Search opportunities and create your own report
You can create your own report by searching for product opportunities by product name, brand, or category. Depending on the filters you decide to use, you can search for products with opportunities specific to you, or for anyone selling on Amazon. You can set which columns you would like displayed for each of your reports by going to the Preferences tab and changing your settings.
To search for products or create a report with opportunities specific to you, follow these steps on the Amazon Selling Coach page:
Select the Amazon Selling Coach tab.
Enter a product title, brand, category, or ASIN into the search bar and click Search.
Note: Searches are case-sensitive.
The default filter setting automatically filters for products with opportunities specific to you. If the product you searched for does not have an opportunity generated for you, it will not appear in the results.
Note: To modify the opportunities generated for you, select the Preferences tab.
In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand.
To change filters or search for products with opportunities for anyone on Amazon, follow these steps on the Amazon Selling Coach page:
Select the Selling Coach Reports tab.
Click Filters (next to Search).
In the Filters row, click one or more of the following:
Search Preference to define your keyword search by Brands or Categories.
Search Scope to see All Product Recommendations or Only My Recommendations.
Type a product title, brand, category, or ASIN in the search field and click Search.
Browse Selling Coach Reports
Amazon Selling Coach opportunities are grouped by Product Opportunities, Inventory Opportunities, Fulfilment Opportunities, and Low Price Opportunities on the left panel. Each opportunity option will expand and display several business opportunity reports when clicked, with recommendations created specifically for you. From each report, you can vote on the product and opportunity recommendations that are relevant to you to improve future recommendations. Amazon Selling Coach opportunities are generated daily.
If you vote Yes on any opportunities, your interest in the product is recorded to better refine your future personalized recommendations.
If you vote No on any opportunities, you will no longer see the product in any report related to the opportunity you voted no on. You may still receive personalized recommendations for the product under other opportunities.
Amazon Selling Coach opportunities are generated daily.
Note: Inventory and pricing information may not reflect your latest reported inventory and price.
For more information, see Amazon Selling Coach.
Preferences
In Amazon Selling Coach's Preferences, you can select specific brands or categories to include or exclude from your Product Opportunities and Fulfillment Opportunities recommendations.
To modify your preferences for Product Opportunities, follow these steps on the Amazon Selling Coach page:
Click the Preferences tab.
In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.
You can change your Product Opportunities preferences at any time.
To modify your preferences for Fulfillment Opportunities, follow these steps on the Amazon Selling Coach page:
Click the Preferences tab.
In the Fulfillment Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.
You can change your Fulfillment Opportunities preferences at any time.
Communication
The Communication tab displays all of your emails from Amazon Selling Coach. From this tab, you can browse through all of your recent email recommendations or search by date and recommendation type.
To search email recommendations, follow these steps on the Amazon Selling Coach page:
Click the Communication tab.
In the Show field, select the type of communication you would like to find from the drop-down menu:
In the From and To fields, select the desired time frame using the drop-down menus, then click Apply.
You can create your own report by searching for product opportunities by product name, brand, or category. Depending on the filters you decide to use, you can search for products with opportunities specific to you, or for anyone selling on Amazon. You can set which columns you would like displayed for each of your reports by going to the Preferences tab and changing your settings.
Search opportunities and create your own report
You can create your own report by searching for product opportunities by product name, brand, or category. Depending on the filters you decide to use, you can search for products with opportunities specific to you, or for anyone selling on Amazon. You can set which columns you would like displayed for each of your reports by going to the Preferences tab and changing your settings.
To search for products or create a report with opportunities specific to you, follow these steps on the Amazon Selling Coach page:
Select the Amazon Selling Coach tab.
Enter a product title, brand, category or ASIN into the search bar and click Search.
Note: Searches are case-sensitive.
The default filter setting automatically filters for products with opportunities specific to you. If the product you searched for does not have an opportunity generated for you, it will not appear in the results.
Note: To modify the opportunities generated for you, select the Preferences tab.
In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand.
To change filters or search for products with opportunities for anyone on Amazon, follow these steps on the Amazon Selling Coach page:
Select the Selling Coach Reports tab.
Click Filters (next to Search).
In the Filters row, click one or more of the following:
Search Preference to define your keyword search by Brands or by Categories
Search Scope to see All Product Recommendations or Only My Recommendations
Type a product title, brand, category, or ASIN in the search field and click Search.
Browse Selling Coach Reports
Amazon Selling Coach opportunities are grouped by Product Opportunities, Inventory Opportunities, Fulfilment Opportunities, and Low Price Opportunities on the left panel. Each opportunity option will expand and display several business opportunity reports when clicked, with recommendations created specifically for you. From each report, you can vote on the product and opportunity recommendations that are relevant to you to improve future recommendations.
If you vote Yes on any Product, Inventory, Fulfilment, Low Price, or Advertising opportunities, your interest in the product is recorded to better refine your future personalized recommendations.
If you vote No on any Product, Inventory, Fulfillment, Low Price, or Advertising opportunities, you will no longer see the product in any report related to the opportunity you voted no on. You may still receive personalized recommendations for the product under other opportunities .
Amazon Selling Coach opportunities are generated daily.
Note: Inventory and pricing information may not reflect your latest reported inventory and price.
For more information, see Amazon Selling Coach.
In Amazon Selling Coach's Preferences, you can select specific brands or categories to include or exclude from your Product Opportunities and Fulfillment Opportunities recommendations.
To modify your preferences for Product Opportunities, follow these steps on the Amazon Selling Coach page:
Click the Preferences tab.
In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.
You can change your Product Opportunities preferences at any time.
To modify your preferences for Fulfillment Opportunities, follow these steps on the Amazon Selling Coach page:
Click the Preferences tab.
In the Fulfillment Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.
You can change your Fulfillment Opportunities preferences at any time.
The Communication tab displays all of your emails from Amazon Selling Coach. From this tab, you can browse through all of your recent email recommendations or search by date and recommendation type.
To search email recommendations, follow these steps on the Amazon Selling Coach page:
Click the Communication tab.
In the Show field, select the type of communication you would like to find from the drop-down menu.
All Communications
Inventory Opportunities
Low Price Opportunities
Product Opportunities
Fulfillment Opportunities
Other Notifications
In the From and To fields select the desired timeframe using the drop-down menus then click Apply.
文章来源：亚马逊官方网站
