基于商品价格的费用优惠

销售佣金折扣是限时优惠,旨在帮助您以具有竞争力的价格发布畅销商品,并以便利的方式配送给亚马逊买家。您可以通过佣金折扣页面、定价助理、管理库存以及销售指导找到提供的佣金折扣机会。

亚马逊目前提供三种类型的销售佣金折扣:

  • 商品价格相关:通过提高商品价格的竞争力获得折扣。

  • 商品选择相关:通过增加商品的选择获得折扣。

  • Prime 相关:通过增加 Prime 商品的选择获得折扣。

注意: 佣金折扣机会仅面向参加专业销售计划的卖家。

商品价格相关的佣金折扣

对于某些商品,如果以等于或低于折扣价格上限的价格销售,它们便有可能享受相应销售佣金折扣。对于在佣金折扣结束之前售出的任何合格商品,如果总售价等于或低于折扣价格上限,您将能够获得该商品所列的佣金折扣。 总售价是买家支付的总金额,包括商品价格以及所有运费或礼品包装费。

商品选择相关的佣金折扣

有时,我们可能会针对受买家欢迎的畅销商品或新添加到畅销品牌或分类下的商品提供限时销售佣金折扣。这些折扣没有定价限制,并且在折扣结束之前,合格商品的每笔销售都会获得佣金折扣。

Prime 相关的佣金折扣

对于我们通过亚马逊物流和 Seller Fulfilled Prime 提供销售的商品,您也可以享受限时销售佣金折扣。这些折扣没有定价限制,并且在折扣结束之前,合格商品的每笔销售都会获得佣金折扣。

常见问题

佣金折扣会持续多久?

每次佣金折扣的持续时间不同。要查找结束日期,请访问【佣金折扣】页面,然后在每个可用佣金折扣机会表中的【销售佣金折扣】列中即可看到该日期。

在折扣期间,买家下单购买任何合格商品均会获得亚马逊提供的销售佣金折扣。销售佣金折扣将在您的【交易详情】中显示为【销售佣金折扣】行项目。佣金折扣是限时优惠,在超过指定结束日期后,我们将按标准销售佣金收费。亚马逊可能随时更改或取消任何佣金折扣。有关销售佣金的更多信息,请参阅“我要开店”费用价目表。

如何忽略不感兴趣的佣金折扣机会?

列在“佣金折扣”页面、“定价助理”以及“销售指导”上的每个佣金折扣机会都包含【跳过】操作,可将来自这些位置的商品隐藏七天。

如果我通过降低商品价格来享受商品价格相关的佣金折扣,那么在折扣结束后,商品会恢复原价吗?

不会。您需要再次更新商品价格,以便让原价生效。折扣结束后,我们将按标准销售佣金收费。

什么是“预计净收入”?

预计净收入是指总售价与您以此价格销售商品要支付的预计费用之间的差值。要查看您的预计净收入:

  • 在【佣金折扣】页面的【定价建议】部分中,然后点击每件商品对应的折扣价格上限旁的三角形。

  • 在【管理库存】和【定价助理】页面的【以价格限额销售时的预计净收入】列中,点击每件商品旁的三角形。

对于商品选择相关的佣金折扣,什么是“新品”?

新品是指在过去 60 个日历日内没有在售商品信息的商品。只有【管理库存】中标为【不可售】的商品或在过去 60 个历日内库存中没有的商品,才能被视为新品。

在商品选择相关的佣金折扣列表中,“报价”代表什么?

【报价】可以告诉您,目前有多少卖家在亚马逊上提供某种商品。点击【报价】数量即会打开新窗口,将向您显示所有卖家及其商品价格。


 亚马逊官网原文详情:

Fee discounts

Referral fee discounts are limited-time offers designed to help you list popular products at competitive prices with convenient shipping to Amazon customers. You can find available fee discount opportunities on the Fee discounts page, Pricing Dashboard, Manage Inventory, and through Selling Coach.

Amazon currently offers three types of referral fee discounts:

  • Price-related: Get a discount by improving your price competitiveness.

  • Selection-related: Get a discount by increasing your selection.

  • Prime-related: Get a discount by increasing your selection of Prime products.

Note: Fee discount opportunities are only available for sellers on the Professional selling plan.

Price-related fee discounts

Some products may be eligible for a referral fee discount when sold at or below a discount price threshold. Any eligible product you sell at a total sales price at or below the discount price threshold will receive the fee discount listed for that product until the fee discount ends. The total sales price is the total amount paid by the buyer, including the item price and any shipping or gift wrap charges.

Selection-related fee discounts

Occasionally, we might offer limited-time referral fee discounts on sales of products that are popular with our customers, or on new products that you add in popular brands or categories. These discounts have no pricing limitations, and every sale of an eligible product will receive a fee discount until the discount ends.

Prime-related fee discounts

You might also be eligible for limited-time referral fee discounts on sales of products that you offer through FBA and Seller Fulfilled Prime. These discounts have no pricing limitations, and every sale of an eligible product will receive a fee discount until the discount ends.

FAQ

How long do fee discounts last?

The duration of each fee discount varies. Find the end dates in the Referral fee discount column of each table of available fee discount opportunities on the Fee discounts page.

Amazon applies referral fee discounts at the time an order is placed for any eligible products sold while the discount is active. Referral fee discounts will show up as a Discount on the referral fee line item in your Transaction Details. Fee discounts are limited-time only, and after the specified end date, standard referral fees will apply. Amazon may change or cancel any fee discount at any time. For more information on referral fees, see the Selling on Amazon Fee Schedule.

How do I ignore fee discount opportunities I'm not interested in?

Each fee discount opportunity listed on the Fee discounts page, Pricing Dashboard, and Selling Coach includes a Skip action that hides the listing from these locations for seven days.

If I lower a product price to take advantage of a price-related fee discount, will the price revert back when the discount ends?

No. You would need to update your price again for a price change to take effect. Standard referral fees will apply after the discount ends.

What are “Estimated net proceeds”?

Estimated net proceeds are the difference between your total sales price and the estimated fees you would pay if you sold a product at this price. To see your estimated net proceeds:

  • Click the triangle next to the discount price threshold for each listing in the Pricing opportunities section of the Fee discounts page.

  • Click the triangle next to each listing in the Estimated net proceeds at price threshold column on the Manage Inventory and Pricing Dashboard pages.

For selection-related fee discounts, what is a "new" listing?

New listings are products for which you did not have an active listing in the past 60 calendar days. Only products that were marked Inactive in Manage Inventory or that you did not have in your inventory in the past 60 calendar days are considered new listings.

In the list of selection-related fee discounts, what does "Offers" represent?

Offers tells you how many sellers currently offer a particular product on Amazon. Clicking the Offers number will open a new window, showing you all the sellers and their prices.

 文章来源:亚马逊官方网站