特征要点

您最多可为功能强大的工具创建五个特征要点,以帮助提高转化率。包含买家在购买后会收到的商品的准确描述。以下是关于编写出色特征要点的一些提示:

  • 每个要点应简洁但具有描述性;此处不应使用段落

  • 如果商品是套装商品,请列出套装中包含的商品和每个商品的尺寸(如适用)

  • 对于每个特征,请包含一项优势

  • 包含保修信息或随附配件作为最后一个要点

  • 使用分号分隔单个要点中的短语

  • 要点中始终使用阿拉伯数字,切勿使用拼写数字

  • 以句子形式编写要点(无标点符号);最多 256 个字符(因商品分类而异)

重要: 某些子分类对特征要点有额外要求。有关更多信息,请查看子分类规范。

示例

  • 功能强大的 18 伏充电电池 [特征] 电力更足,运行时间更长 [优势]

  • 加长版 22 英寸刀片 [特征] 流畅平整切割 [优势]

  • 50 分钟运行时间 [特征] 每次充电可装饰多达 1200 平方英尺 [优势]

  • 低震动双动刀片 [特征] 提高舒适度并缓解疲劳 [优势]

  • 随附便携包 [配件];2 年制造商保修

如果没有随附配件或保修,可以使用最后一个要点来展示更多特征:

  • 车库顶棚储藏装置

  • 45 x 45 英寸储藏装置可承重 250 磅

  • 货架高度可在 16 英寸到 34 英寸之间轻松调整

  • 线条设计不会遮盖储藏的商品

  • 储藏大型和不规则形状的商品


 亚马逊官网原文详情:

Feature Bullets

You can create up to five Feature Bullets for a powerful tool to help increase your conversion rate. Include a precise description of what the customer will get if he or she purchases the item. Here are some tips for writing good feature bullets:

  • Make each bullet point brief yet descriptive; This is not the place for paragraphs

  • If the item is a set, list what's included in the set and the size (if appropriate) of each item

  • For every feature, include a benefit

  • Include warranty information or included accessories as the last bullet point

  • Use semi-colons to separate phrases within a single bullet point

  • Always use numerals, never spell out numbers, in bullet points

  • Write bullets in sentence case (no punctuation); 256 characters maximum (can vary by product category)

Important: Some subcategories have additional requirements for Feature Bullets. Review the Subcategory Specifications for more information.

Examples

  • Powerful 18-volt rechargeable battery [FEATURE] delivers more power and longer run-time [BENEFIT]

  • Extended 22-inch blade [FEATURE] provides a smooth and level cut [BENEFIT]

  • 50-minute run-time [FEATURE] trims up to 1200 square feet per charge [BENEFIT]

  • Low vibration, dual-action blades [FEATURE] improve comfort and reduce fatigue [BENEFIT]

  • Includes carrying case [ACCESSORY]; 2-year manufacturer warranty

If there are no included accessories or warranty, just use the last bullet to surface more features:

  • Garage ceiling storage attachment

  • 45- by 45-inch storage unit holds 250 pounds

  • Shelf easily adjusts in height from 16 to 34 inches

  • Wire design doesn't conceal stored items

  • Stores large and odd-shaped items

 文章来源:亚马逊官方网站