特征要点
您最多可为功能强大的工具创建五个特征要点，以帮助提高转化率。包含买家在购买后会收到的商品的准确描述。以下是关于编写出色特征要点的一些提示：
每个要点应简洁但具有描述性；此处不应使用段落
如果商品是套装商品，请列出套装中包含的商品和每个商品的尺寸（如适用）
对于每个特征，请包含一项优势
包含保修信息或随附配件作为最后一个要点
使用分号分隔单个要点中的短语
要点中始终使用阿拉伯数字，切勿使用拼写数字
以句子形式编写要点（无标点符号）；最多 256 个字符（因商品分类而异）
重要： 某些子分类对特征要点有额外要求。有关更多信息，请查看子分类规范。
示例
功能强大的 18 伏充电电池 [特征] 电力更足，运行时间更长 [优势]
加长版 22 英寸刀片 [特征] 流畅平整切割 [优势]
50 分钟运行时间 [特征] 每次充电可装饰多达 1200 平方英尺 [优势]
低震动双动刀片 [特征] 提高舒适度并缓解疲劳 [优势]
随附便携包 [配件]；2 年制造商保修
如果没有随附配件或保修，可以使用最后一个要点来展示更多特征：
车库顶棚储藏装置
45 x 45 英寸储藏装置可承重 250 磅
货架高度可在 16 英寸到 34 英寸之间轻松调整
线条设计不会遮盖储藏的商品
储藏大型和不规则形状的商品
亚马逊官网原文详情：
Feature Bullets
You can create up to five Feature Bullets for a powerful tool to help increase your conversion rate. Include a precise description of what the customer will get if he or she purchases the item. Here are some tips for writing good feature bullets:
Make each bullet point brief yet descriptive; This is not the place for paragraphs
If the item is a set, list what's included in the set and the size (if appropriate) of each item
For every feature, include a benefit
Include warranty information or included accessories as the last bullet point
Use semi-colons to separate phrases within a single bullet point
Always use numerals, never spell out numbers, in bullet points
Write bullets in sentence case (no punctuation); 256 characters maximum (can vary by product category)
Important: Some subcategories have additional requirements for Feature Bullets. Review the Subcategory Specifications for more information.
Examples
Powerful 18-volt rechargeable battery [FEATURE] delivers more power and longer run-time [BENEFIT]
Extended 22-inch blade [FEATURE] provides a smooth and level cut [BENEFIT]
50-minute run-time [FEATURE] trims up to 1200 square feet per charge [BENEFIT]
Low vibration, dual-action blades [FEATURE] improve comfort and reduce fatigue [BENEFIT]
Includes carrying case [ACCESSORY]; 2-year manufacturer warranty
If there are no included accessories or warranty, just use the last bullet to surface more features:
Garage ceiling storage attachment
45- by 45-inch storage unit holds 250 pounds
Shelf easily adjusts in height from 16 to 34 inches
Wire design doesn't conceal stored items
Stores large and odd-shaped items
文章来源：亚马逊官方网站
