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所有电视机、投影仪和光盘播放器的图片上传指南

规格

• 每个商品可上传 13 张图片

• jpeg 或 tiff

• 至少 1000 × 1000 像素

• 要激活变焦：图片的高度和宽度像素分别达 1,000 或更高达到这个最小尺寸要求，即可在网站上实现缩放功能。经证实，缩放功能可提高销量。文件长边的最小像素是 500。

• 图片必须按上传顺序命名为 ASIN.pt##.jpg 或 ASIN.pt##.tiff

所使用图片类型的最佳实践

1. 无包装情况下，向右 45 度角拍摄的商品画面

• 如果您没有斜角画面，请使用图片的前视图

• 白色背景；对于白色商品，则通过添加阴影来强调商品

• 商品必须占据至少 80% 的图片画面

2. 前视图

3. 向左 45 度仰角画面

4. 侧视图

5. 后视图

6. 仰角视图（如有）

7. 包装清单

8. 显示商品规模的图片

9. 最多再添加 5 张图片（总共 13 张）

• 生活图片

• 商品规格图表

关于所有商品名称的注意事项

• 务必明确说明重量和尺寸术语（例如 52 英寸，而不是 52"）。使用计量符号以减少搜索结果。

• 采用首字母大写。名称中每个单词的第一个字母应大写，除非供应商特意使用小写或大写

• 如果颜色适用，请将其添加在逗号后面

• 请勿包含“免费”、“红利”、“商品价格”、“独家”或“A $XX 价值”等术语

• 请勿包含不属于商品实际名称的营销术语。它只会让买家更难搞清楚是什么商品。特性信息列明在要点中。

• 对于捆绑销售，请使用捆绑销售所包含的每一个商品的商品名称。如果捆绑销售中包括两件以上商品，请使用“和”或并列逗号分隔的商品名称。在末尾添加“捆绑销售”一词

• 示例：商品 1、商品 2 和商品 3 捆绑销售。

商品描述

应简洁。请勿提及其他品牌名称。描述应以最普通的形式包含重要信息，所以请勿提及商品价格或促销优惠等可能会改变的信息。

示例：引人注目的 Samsung 850 系列新品，厚度仅 1.9 英寸，将 750 系列型号的所有特点融合到轻薄时尚的外形中，令人难以置信。系列 8 1080p LCD HDTV 拥有顶级 Samsung 应具备的所有特点，包括卓越的画质、4ms 超快响应时间、120Hz 刷新率以及自动动态和图片插值技术，能实现流畅快速动态，而且还包括丰富的互联互通，所有这些都囊括在一个时尚且富含 TOC 色彩的面板中。您可以通过侧面安装的 USB 2.0 端口连接外部设备，并将它们的液晶显示屏切换为全尺寸的家用观景，以欣赏设备中的 MPEG 和 JPEG 文件；也可以连接 MP3 播放器来感受动态音频体验。随附物品：遥控器和电池；迷你遥控器和锂电池；保修卡/注册卡/安全指南手册；程序 CD；电源线；清洁布；以及用户说明。

电视机（包括等离子电视机、液晶电视机和背投电视机）

电视机功能表述的一致性，有助于实现更佳的买家体验。表述一致时：

• 买家能够更好地比较各款电视机

• 因为术语名称表述一致，将有利于买家找到符合需求的电视机，而且

• 商品详情页面信息和样式的一致性，将给买家留下良好的第一印象，进而成为买家安心购买的原因之一。

亚马逊已针对以下方面制定了指南：

• 商品名称

• 商品规格要点

• 商品描述

商品名称

商品名称格式应如下所示：

达标的商品名称示例包括：

这些商品名称在详情页面上的显示如下所示：

• Samsung UN48H6350 48 英寸 1080p 120Hz 智能 LED 电视机

• Vizio E221-A1 22 英寸 1080p 60Hz LED 电视机（2013 年型号）

• Sony KDL6S900A 曲面 65 英寸 1080p 120Hz 3D 智能 LED 电视机

• LG 55LA9700 55 英寸 4K 超高清 240 Hz 3D 智能 LED 电视机

• Sharp LC-60LE7578 60 英寸 1080p 240Hz 3D 智能 LED 电视机

商品规格：

为了规范所有品牌和型号的商品规格，请如下表所示描述内容：每个商品描述应包括 6 个要点。

以下是完整的要点示例。

• 刷新率：120Hz（原生）；新睿动感技术 720（有效）

• 背光源：LED（全阵列）、LED（测光）、LED（可局部调光的全阵列）、LED（可局部调光的测光）、等离子、OLED

• 智能功能：是 - 带语音控制的 Smart Central 3.0；否 - Roku Ready

• 尺寸 (W x H x D)：无底座电视机：57.1'' x 33.4'' x 4.4''；含底座电视机：57.1'' x 35.1'' x 12.9''

• 输入端口：4 个 HDMI 2.0、3 个 USB、1 个 MHL

• 随附配件：遥控器、4 副 3D 被动式/主动式眼镜、内置摄像头

如果您有任何问题，请咨询相应类别卖家经理或客户经理

非常感谢您帮助规范 Amazon.com 的电视机详情页面，进而提高买家的购物体验。如有任何其他问题，均可发电邮至 3p-manager-electronics@amazon.com。

光盘播放器和刻录机（包括 DVD 播放器、便携式 DVD 播放器和蓝光播放器）

商品名称

品牌 + 型号名称 + 型号 + # 光盘（如果大余 1）+ 格式（蓝光光盘/DVD/上变频 DVD/xDE/VHS/数字视频）+ 刻录机或播放器

要点

 亚马逊官网原文详情：

Home Entertainment

Image Guidelines for all Televisions, Projectors and Disc Players

Specifications

• Up to 13 images can be uploaded per product

• jpeg or tiff

• at least 1000 pixels by 1000 pixels

• to activate zoom: Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website. Zoom has proven to enhance sales. The smallest your file can be is 500 pixels on the longest side.

• images must be named ASIN.pt##.jpg or ASIN.pt##.tiff in order to upload

Best practices for the types of images to use

1. Right-facing 45-degree angle product shot without packaging

• If you don't have an angle shot, use a Front-View for this image

• White background; for white products, add a drop shadow to emphasize the product

• Product must occupy at least 80% of the image area

2. Front View

3. Left-facing 45-degree alt angle shot

4. Side View

5. Rear View

6. Alt Side View, if available

7. What's in the box

8. Image that shows scale of product

9. Up to 5 more images (for a total of 13)

• Lifestyle images

• Product specification charts

Notes about Titles for all Products

• Always spell out weight and dimension terms (for example: 52-inch, not 52"). Using measurement symbols diminishes search results.

• Use Title case. The first letter of each word in the title should be capitalized, unless the vendor deliberately uses lowercase or uppercase

• If color is applicable please add it at the end after a comma

• Do not include terms like Free, Bonus, Price, Exclusive, or A $XX Value

• Do not include marketing terms that are not actually part of the product's name. It just makes it harder for the customer to figure out what the product is. Feature information is surfaced in the bullet points.

• For bundles, use the title of each product included in the bundle. Separate product titles with "and" or serial commas if there are more than two products in the bundle. Add the word "Bundle" at the end

• Example: Product 1, Product 2, and Product 3 Bundle.

Product Descriptions

Be concise. Do not mention other brands by name. Descriptions should include significant information but in the most general form, so do not mention price or promotional offers that may change.

Example: At only 1.9 inches thick, Samsung's striking new 850 series offers all of the features of the 750 Series models in an incredibly thin, sleek package. The Series 8 1080p LCD HDTVs have all of the features you'd expect from a top-of-the-line Samsung - superb image, a blazing-fast 4ms response time, 120Hz refresh rate with Automotion plus image interpolation technology for smooth fast motion, and rich interconnectivity, all wrapped in the stylish TOC color-infused bezel. Enjoy MPEG and JPEG files stored on external devices by connecting through a side-mounted USB 2.0, turning their LCD into a full-scale home viewing gallery, or connect their MP3 players for a dynamic audio experience. Includes remote control and batteries; mini remote control and lithium battery; warranty card/registration card/safety guide manual; program CD; power cord; cleaning cloth; and owner's instructions.

Televisions (including Plasma TVs, LCD TVs, and Projection TVs)

Consistency in how TV features are represented helps to ensure a better customer experience. When representation is consistent,

• Customers can better compare TVs

• Customers will be able to find the TV they are looking for because of consistent item names, and

• The first impression a customer will have on a product's detail page will be one of confidence because of the consistency of information and style.

Amazon has established guidelines for the following areas:

• Item name

• Product specification bullets

• Product description

Item Name

Title format should be as follows:

Brand Name	Model	Curved	Screen Size	Resolution	Native Refresh Rate	3D	Smart	Backlight	TV	(Model Year)
		if applicable	XX-Inch	720p 1080p 4K Ultra HD	60Hz 120Hz 240Hz	if applicable	if applicable	LED Plasma OLED		2013 & prior only

Examples of compliant item names include the following:

Brand	Model	Curved	Screen Size	Resolution	Native Refresh Rate	3D	Smart	Backlight	TV	Model Year
Samsung	UN48H6350		48-Inch	1080p	120Hz		Smart	LED	TV
Samsung	UN55F6300		55-Inch	1080p	120Hz		Smart	LED	TV	(2013 Model)
Sony	KDL6SS990A	Curved	65-Inch	1080p	120Hz	3D	Smart	LED	TV
LG	55LA9700		55-Inch	4K Ultra HD	240Hz	3D	Smart	LED	TV
Sharp	LC-60LE757U		60-Inch	1080p	240Hz	3D	Smart	LED	TV

These item names would appear on detail pages as follows:

• Samsung UN48H6350 48-Inch 1080p 120Hz Smart LED TV

• Vizio E221-A1 22-Inch 1080p 60Hz LED TV (2013 Model)

• Sony KDL6S900A Curved 65-Inch 1080p 120Hz 3D Smart LED TV

• LG 55LA9700 55-Inch 4K Ultra HD 240 Hz 3D Smart LED TV

• Sharp LC-60LE7578 60-Inch 1080p 240Hz 3D Smart LED TV

Product Specification:

To standardize product specifications across all brands and models, content should be presented as shown in the table below. Each product description should contain 6 bullets.

Bullet 1: Refresh Rate	Bullet 2: Backlight	Bullet 3: Smart Functionality	Bullet 4: Dimensions	Bullet 5: Inputs	Bullet 6: Accessories Included
Refresh Rate: 120Hz (Native); Clear Motion Rate 720 (Effective)	Backlight: LED (Edge-Lit)	Smart Functionality: Yes - Smart Central 3.0 with Voice Control	Dimensions(W x H x D): TV without stand: 57.1' x 33.4" x 4.4", TV with stand: 57.1' x 35.1" x 12.9"	Inputs: 4 HDMI 2.0, 3 USB, 1 MHL	Accessories Included: Smart Touch Remote Control, 4 Pairs of Active 3D Glasses, Built-In Camera

The following are examples of complete bullet points.

• Refresh Rate: 120Hz (Native); Clear Motion Rate 720 (Effective)

• Backlight: LED (Full Array), LED (Edge-Lit), LED (Full Array w/ Local Dimming), LED (Edge-Lit w/ Local Dimming), Plasma, OLED

• Smart Functionality: Yes - Smart Central 3.0 with Voice Control, No - Roku Ready

• Dimensions (W x H x D): TV without stand: 57.1'' x 33.4'' x 4.4'', TV with stand: 57.1'' x 35.1'' x 12.9''

• Inputs: 4 HDMI 2.0, 3 USB, 1 MHL

• Accessories Included: Remote, 4 Pairs of 3D Passive/Active Glasses, Built-In Camera

Please let your category merchant manager or account manager know if you have any questions

We appreciate your help in standardizing TV detail pages across Amazon.com to improve the customer shopping experience. E-mail 3p-manager-electronics@amazon.com with any additional questions.

Disc Players and Recorders (including DVD Players, Portable DVD Players, and Blu-Ray Players)

Titles

Brand + Model Name + Model# + #-Disc (if more than 1) + Format (Blu-ray Disc/DVD/Upconverting DVD/xDE/VHS/Digital Video) + Recorder or Player

Bullets

Bullet	Description
1	Video Output
2	Video upscaling
3	Audio Output
4	UI and/or wireless features, ports
5	What's in the box; Warranty

 文章来源：亚马逊官方网站