利用Shopify将线下业务转变为在线销售

让购物者知道您的Shopify在线商店已开业

开设Shopify在线商店时,您不一定会获得人流量;您需要让客户知道您的商店在哪。商店可使用许多选项进行在线营销。在找到最适合您商店的选项之前,您可能需要尝试使用一些不同的选项。

1.搜索引擎优化 (SEO)

大量的营销和搜索引擎结果依赖于与您商店匹配的特定字词。请考虑您想重点使用的关键字。在您的商店描述、产品标题和描述中使用特定的关键字并进行营销,这将有助于您的搜索引擎优化 (SEO),当访客搜索您的关键字时,这可帮助您在搜索结果页面上获得更高的排名。有关更多信息,请参阅制定营销计划。

2.营销应用

营销自动化工具可帮助您设定目标并管理您的营销。查看 Shopify 应用商店以了解营销应用。

3.外部链接

一般来说,Internet 上指向您网站的链接越多,效果就越好。请考虑编写博客文章并将其发送到有关您的专营市场或行业的各种博客中。请博主发布关于您商店的文章,可以将在您的网站中添加他们的博客链接作为交换,这可能是为您的网站带来流量的好方法。

呈现更多链接的其他方法包括借助社交媒体网红、组织竞赛和发布您自己的博客内容。

4.定向广告

在搜索引擎和社交媒体网站中使用定向广告是向您认为最有可能购买您产品的人群宣传您商店的另一种方式。您可以为广告指定受众,以便广告提供商仅向符合您所选条件的人群展示您的广告。例如,如果您销售婴儿服装,则可以将广告设置为仅向有年幼子孙的人群展示。

5.标牌

如果您有零售地点,则可以在店面中张贴标牌,让客户知道他们可以在哪里进行在线购物。使用 Shopify 店面标牌制作工具制作带有二维码的自定义指示牌,客户可以通过扫描二维码来访问您的商店。您可以从各种模板中进行选择,并使用个人消息来自定义指示牌。

Shopify商户官网原文详情:

Setting up local delivery for online orders by Shopify

Let shoppers know you’re open for business

There is no guaranteed foot traffic when you open an online business; you need to let customers know where you are. There are many options available for businesses to market online. You might need to experiment with a few different options before you find the ones that work best for your business.

1.Search Engine Optimization (SEO)

A lot of marketing and search engine results rely on specific words being matched to your business. Consider the keywords that you want to focus on. Using specific keywords in your business descriptions, product titles and descriptions, and marketing will help with your search engine optimization, or SEO, which helps you rank higher on search results pages when people search for your keywords. For more information, refer to Developing a marketing plan.

2.Marketing apps

Marketing automation tools can help you set goals and manage your marketing. Review the Shopify App Store for marketing apps.

3.External links

In general, the more links that exist on the internet that lead to your website, the better. Consider writing a blog article and sending it to various blogs that write about your niche or industry. Asking them to publish an article about you, perhaps in exchange for adding a link to their blog on your website, can be a good way to bring traffic to your website.

Other methods to get more links include reaching out to social media influencers, offering contests, and posting your own blog content.

4.Targeted ads

Using targeted ads in search engines and social media sites is another way to advertise your business to people who you feel are most likely to place an order for your products. You can specify an audience for your ads so that the ad provider shows your ads only to people with the criteria that you choose. For example, if you sell baby clothes, then you can set your ads to appear only to people who have young children or grandchildren.

5.Signage

If you have a retail location, then you can post signage in your storefront to let customers know where they can shop your products online. Use the Shopify storefront signage maker to create a custom sign with a QR code customers can scan to visit your store. You can choose from a variety of templates and customize the sign with a personal message.

文章内容来源:Shopify商户官方网站