营销自动化工具可帮助您设定目标并管理您的营销。查看 Shopify 应用商店以了解营销应用。
如果您有零售地点，则可以在店面中张贴标牌，让客户知道他们可以在哪里进行在线购物。使用 Shopify 店面标牌制作工具制作带有二维码的自定义指示牌，客户可以通过扫描二维码来访问您的商店。您可以从各种模板中进行选择，并使用个人消息来自定义指示牌。
Setting up local delivery for online orders by Shopify
Let shoppers know you’re open for business
There is no guaranteed foot traffic when you open an online business; you need to let customers know where you are. There are many options available for businesses to market online. You might need to experiment with a few different options before you find the ones that work best for your business.
1.Search Engine Optimization (SEO)
A lot of marketing and search engine results rely on specific words being matched to your business. Consider the keywords that you want to focus on. Using specific keywords in your business descriptions, product titles and descriptions, and marketing will help with your search engine optimization, or SEO, which helps you rank higher on search results pages when people search for your keywords. For more information, refer to Developing a marketing plan.
Marketing automation tools can help you set goals and manage your marketing. Review the Shopify App Store for marketing apps.
In general, the more links that exist on the internet that lead to your website, the better. Consider writing a blog article and sending it to various blogs that write about your niche or industry. Asking them to publish an article about you, perhaps in exchange for adding a link to their blog on your website, can be a good way to bring traffic to your website.
Other methods to get more links include reaching out to social media influencers, offering contests, and posting your own blog content.
Using targeted ads in search engines and social media sites is another way to advertise your business to people who you feel are most likely to place an order for your products. You can specify an audience for your ads so that the ad provider shows your ads only to people with the criteria that you choose. For example, if you sell baby clothes, then you can set your ads to appear only to people who have young children or grandchildren.
If you have a retail location, then you can post signage in your storefront to let customers know where they can shop your products online. Use the Shopify storefront signage maker to create a custom sign with a QR code customers can scan to visit your store. You can choose from a variety of templates and customize the sign with a personal message.