我的商店估值是如何计算的？
Exchange 的评估工具会通过考量诸多因素提供建议销售价格，这些因素包括您的商店最近 12 个月的收入、流量以及类似社交媒体关注者或电子邮件订阅者等其他特色优势。经证实，我们的评估工具会对具有特色优势的商店给出更高的估价。
估价基于有限的信息进行，可能不会包含与您的商店价值相关的所有信息。您可以编辑您商店的价目表，以纳入任何我们的估价工具无法访问的信息。
Exchange 用户要求
我们的目标是为想要在 Exchange 上购买或出售商店的任何人提供公平且安全的环境。为了实现这一目标，我们设定了以下要求和准则：
您需要年满 18 岁。
如果您居住在 Escrow 不支持的以下某个国家或地区，则无法使用 Exchange：
阿富汗、阿尔及利亚、安哥拉、阿塞拜疆、白俄罗斯、布隆迪、柬埔寨、中非共和国、乍得、刚果、刚果民主共和国、古巴、科特迪瓦、埃及、赤道几内亚、厄立特里亚、埃塞俄比亚、几内亚、几内亚比绍、海地、洪都拉斯、伊朗伊斯兰共和国、伊拉克、哈萨克斯坦、朝鲜民主主义人民共和国、吉尔吉斯斯坦、老挝人民民主共和国、黎巴嫩、利比里亚、利比亚、摩尔多瓦、缅甸、尼日利亚、巴基斯坦、巴拿马、俄罗斯联邦、塞拉利昂、索马里、南苏丹、苏丹、苏里南、阿拉伯叙利亚共和国、塔吉克斯坦、乌干达、乌克兰、乌兹别克斯坦、委内瑞拉、也门、津巴布韦
请勿使用 Exchange 市场推广产品或服务。
Exchange 市场不支持竞价形式。卖家需要设置要价并保持不变，以避免使买家困惑并产生消极体验。
请勿在产品页面或任何通信内容中询问或包含个人邮箱、电话号码或任何其他形式的联系信息，也请勿在 Exchange 市场以外进行对话。买家和卖家应仅通过 Exchange 进行交流。
始终让 Exchange 为您进行商店所有权更改。
Exchange 不支持搜索业务合作伙伴。要在 Exchange 上列出商店，则需要完全出售整个商店。
所有产品页面都应是唯一的，并且不是现有 Exchange 产品页面的副本。
Exchange 上销售的在线商店模板需要是唯一的。为避免因买家不满而导致的问题，每个售出的商店绝不能是另一个商店的复制品。
与合作伙伴创建的常规开发在线商店不同，在 Exchange 上列出的商店不符合佣金的条件。
您可能需要处理“了解客户”请求以确认您的身份。
请勿鼓励任何一方在 Exchange 的付款流程之外开始支付交易。如果交易在 Exchange 市场 Escrow.com 流程之外完成，Shopify 无法帮助您处理与此交易相关的任何问题。在 Exchange 之外使用 Escrow.com 开始新的交易会被视为不符合授权的 Exchange 付款流程。所有官方 Exchange 交易都会在 Escrow.com 交易中将
exchange-payments@shopify.com列为代理。
所有产品页面都要经过 Exchange 支持团队的审核。违反上述任何准则都可能会导致您无法列出您的商店，因此请在创建产品页面时仔细阅读所有内容。
您被禁止在 Exchange 上进行销售后，便无法再恢复资格。这些决定经过了审慎的考虑，最终保护了卖家和客户社区。虽然您可以在其他在线交易平台上销售自己的商店，但 Exchange 无法破例让您重新列出您的商店。
服务费
计算的服务费在您输入产品页面价格的同一部分中显示。此服务费将从您和客户商定的最终售价中扣除。此费用包含 Escrow 费用和预估的 Exchange 费用，不包括 Escrow 的标准 10 美元支付款。Exchange 的费用根据商店的最终售价进行估算，但如果卖家接受较低或较高的报价，此费用将发生变化。最终费用将显示在实际的 Escrow 交易中。
Exchange 对通过 Exchange 付款流程成功完成的商店销售交易收取服务费。该服务费包含 Escrow 和 Exchange 费，并从您通过此次销售获得的收益中扣除。您可以在 Exchange 上免费列出自己的商店，只有在通过 Exchange 付款流程成功售出商店之后，才需要支付费用。我们收取服务费并向您提供以下实践支持：转账；安全的支付系统，确保您能够通过 Escrow.com 获得付款；让您知道，在销售期间和销售后，您的财务信息都会得到保护。
为了对成功销售所收取的费用保持透明，在您第一次创建产品页面时，Exchange 会估计您可能需要支付的金额。在您接受报价并在付款流程中创建交易之后，Exchange 将公布最终服务费。在您确定商店的销售价格后，服务费将由您（即销售商店的一方）支付，因此请在确定售价时考虑此因素。
Shopify商户官网原文详情：
How is my business's valuation calculated?
Exchange's valuation tool recommends a selling price by taking into account a number of factors, including the last 12 months of revenue for your business, traffic, and other features like social media followers or email subscribers. Businesses that have features that are proven to sell are valued higher by our valuation tool.
The valuation is based on limited information, and might not incorporate all information relevant to the value of your business. You can edit the list price of your business to account for any information that our valuation tool does not have access to.
Exchange user requirements
It is our goal to provide a fair and safe environment for anyone who wants to buy or sell a business on Exchange. To help achieve this, we've set the following requirements and guidelines:
You need to be at least 18 years old.
If you live in one of the following countries or regions that Escrow does not support, then you can't use Exchange:
Afghanistan, Algeria, Angola, Azerbaijan, Belarus, Burundi, Cambodia, Central African Republic, Chad, Congo, The Democratic Republic of the Congo, Cuba, Côte d'Ivoire, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Guinea, Guinea-Bissau, Haiti, Honduras, Islamic Republic of Iran, Iraq, Kazakhstan, Democratic People's Republic of Korea, Kyrgyzstan, Lao People's Democratic Republic, Lebanon, Liberia, Libya, Moldova, Myanmar, Nigeria, Pakistan, Panama, Russian Federation, Sierra Leone, Somalia, South Sudan, Sudan, Suriname, Syrian Arab Republic, Tajikistan, Uganda, Ukraine, Uzbekistan, Venezuela, Yemen, Zimbabwe
Don't use Exchange Marketplace to promote a product or service.
Exchange Marketplace doesn’t support an auction format. Sellers are expected to set and adhere to their asking price so that they don't confuse buyers and create a negative experience.
Don't ask for or include a personal email address, phone number, or any other form of contact information in a listing or any communications, and don’t move the conversation off of the Exchange Marketplace. Buyers and sellers should only communicate through Exchange.
Always have Exchange make store ownership changes for you.
Exchange doesn't support searches for business partnerships. A business needs to be sold in its entirety in order to be listed on Exchange.
All listings should be unique and not copies of existing Exchange listings.
Online store templates that are sold on Exchange need to be unique. To avoid issues with dissatisfied buyers, it's important that each business sold is not a duplicated version of another one.
Unlike regular development online stores made by partners, businesses that are listed on Exchange are not eligible for a commission.
You might be subjected to a "Know your customer" request, to confirm your identity.
Don't encourage either party to begin a payment transaction outside of Exchange's payment flow. If a transaction is completed outside of the Exchange Marketplace Escrow.com flow, then Shopify can't help you with any issues that involve that transaction. Using Escrow.com outside of Exchange to begin a new transaction is considered outside of the authorized Exchange payment flow. All official Exchange transactions will have
exchange-payments@shopify.comlisted as the broker in the Escrow.com transaction.
All listings are subject to review by the Exchange support team. Breaking any of the above guidelines might result in you losing the ability to list your business, so please read over everything very carefully as you create your listing.
After you've been banned from selling on Exchange, the decision can not be reversed. These decisions are made carefully and ultimately protect our community of sellers and customers. Although there are other marketplaces online where you can sell your business, Exchange can not make an exception and allow you to list your business again.
Service fee
The calculated service fee is found in the same section where you enter your listing price. This service fee is deducted from the final sale price that you and the customer decide on. The service fee is a combination of the Escrow fee and the estimated Exchange fee, excluding Escrow’s standard $10 disbursement fee. Exchange's fees are estimated based on the final sale price of the business, but changes if the seller accepts a lower or higher offer. The final fees are displayed in the actual Escrow transaction.
Exchange charges a service fee for the successful sale of your business through the Exchange payment flow. This service fee is a combination of Escrow and Exchange fees and is deducted from the proceeds you receive from the sale. There is no cost to list your business on Exchange and the fee only applies if you successfully sell your business through the Exchange payment flow. Our service fee gets you hands-on support with your transfer, a secure payment system to help ensure you get paid via Escrow.com, and the knowledge that your financial information is protected during and after your sale.
To be transparent about the fees that apply to a successful sale, Exchange estimates the amount that you can expect to pay when you first create your listing. The final service fee is disclosed after you accept an offer and create a transaction in the payment flow. When you decide on a sale price for your business, the service fee needs to be paid by you, the person selling the business, so you might want to factor that into the sale price.
文章内容来源：Shopify商户官方网站
