关于 Facebook Shop 的客户体验
Facebook 对您的账户进行验证后，您的 Facebook 公共主页上将显示商店部分。这便是在 Facebook 渠道中激活 Facebook Shop 功能时显示产品的位置。您可以在 Shopify 后台中管理产品、订单和客户。
Facebook 将在您的主要 Facebook 公共主页上添加立即购买按钮，该按钮链接到您的 Facebook 公共主页上的商店部分。您可以更改 Facebook 上的按钮，包括将其链接到 Shopify 在线商店。
客户查询
客户可以使用 Messenger 通过您的 Facebook 公共主页面向您发送消息，您也可以代表公司进行回复。
您的客户还可以使用 Facebook 中的联系卖家按钮以电子邮件的方式与您联系。此按钮将客户质询转发到您的 Shopify 后台中设置的客户支持邮箱。
客户信息
Facebook 要求您根据其商业商家协议处理您通过 Facebook Shop 收集的客户信息。
结账
当客户从 Facebook 公共主页选择要购买的产品时，他们将被引导至 Shopify 商店的产品页面，他们可在此将产品添加到购物车，然后继续购物。客户会收到来自您商店的关于其订单的确认电子邮件，并且其订单会显示在 Shopify 后台中的订单页面上，同时显示的还有在线商店订单的其余部分。使用 Facebook Shop 所下的订单显示为 Facebook 推荐订单。
如果您选择将在 Instagram 和 Facebook 上结账作为结账方式，而不是在 Shopify 商店中结账，那么客户无需离开 Facebook 即可结账。
Shopify商户官网原文详情：
Customer experience on Facebook Shop
After your account is verified by Facebook, a Shop section appears on your Facebook Page. This is where your products are displayed when the Facebook Shop feature is activated in the Facebook channel. You can manage your products, orders, and customers in your Shopify admin.
Facebook adds a Shop Now button on your main Facebook Page which links to the Shop section on your Facebook Page. You can make changes to the button on Facebook, including by linking it to a Shopify online store.
Customer inquiries
Customers can message you through your Facebook Page by using Messenger, and you can respond as your business.
Your customers can also contact you by email by using the Contact Seller button in Facebook. This button forwards customer inquiries to the customer support email that you have on set in your Shopify admin.
Customer information
Facebook requires that you handle the customer information that you gather through Facebook Shop according to their Commerce merchant agreement.
Checkout
When a customer selects a product to buy from your Facebook Page, they're taken to the product page in your Shopify store, where they can add the product to their cart and then continue shopping. The customer receives confirmation emails about their orders from your store, and their orders appear on the Orders page in your Shopify admin with the rest of your online store orders. Orders made using Facebook Shop appear as referred from Facebook.
If you select Checkout on Instagram and Facebook as your checkout method, rather than Checkout on your Shopify Store, then customers are able to check out without leaving Facebook.
文章内容来源：Shopify商户官方网站
