产品要求
Google 需要关于您产品的特定信息，随后您才可以将这些产品发布在 Google 上。Google 渠道会从 Shopify 导入您现有的产品数据，但您可能需要添加一些其他信息，然后才能将产品与 Google Merchant Center 同步。
仅需要为大多数产品添加以下信息：
Google 产品类别
唯一产品标识符
此外，Google 还有针对以下产品类别的特定要求：
服饰及配饰
媒体
书籍
包括多属性在内的产品选项需要采用英语才能与 Google 同步。
备注：某些国家/地区要求显示产品的单位价格。您可以在 Shopify 中将单价信息添加到 Google 渠道字段。
Google 产品类别
若要确保您的产品在 Google 上的分类准确，您应该向产品添加一个 Google 产品类别。如果您没有添加产品类别，Google 则会自动向产品分配一个类别，但您可能会遇到错误。阅读 Google 的产品类别指南以了解更多信息。
唯一产品标识符
Google 要求您的每种产品都有一个唯一产品标识符。借助这些标识符，Google 可以将您的产品与 Google 购物上类似的产品进行匹配。如果这些标识符不正确，Google 便不会发布您的产品，并且您的账户可能会被暂停使用。在 Google Merchant Center 帮助中详细了解唯一产品标识符。
如果产品有一个 GTIN（全球贸易项目代码），那么您需要首先添加它，然后才能发布此产品。您可以在产品多属性的详细信息中添加 GTIN。
对于没有 GTIN 的产品，您需要在 Google 渠道中向产品数据添加 MPN（制造商零件编号）和品牌。
特定 Google 产品类别要求
对于服饰及配饰、媒体或书籍 Google 产品类别中的产品，Google 有一些特定要求。当您在 Google 渠道中为产品选择类别时，您需要添加此额外的产品信息。
服装及配饰产品要求
服装及配饰类别中的产品可能需要一些特定产品数据才能发布。若要确定您是否需要包含产品数据，请参阅 Google Merchant Center 帮助指南以了解以下内容：
年龄段
性别
颜色
尺寸
媒体产品要求
音乐、电影或视频游戏类别中的产品需要拥有 UPC、EAN 或 JAN 作为唯一产品标识符。在 Google Merchant Center 帮助中详细了解 Google 唯一产品标识符。
书籍产品要求
书籍类别中的产品需要拥有 ISBN 作为唯一产品标识符。在 Google Merchant Center 帮助中详细了解 Google 唯一产品标识符。
当您的 Shopify 产品显示在 Google 广告中时，Google Merchant Center 会自动将产品价格转换为客户的当地货币。点击 Google 广告的客户将被定向到产品页面，其中显示的货币和价格与广告一致。有关 Google 渠道货币转换的详细信息，请参阅 Google Merchant Center 帮助。
在 Google Merchant Center 中手动设置您的发货设置
如果您想在 Google Merchant Center 中手动设置运费，则需要在 Google 销售渠道中将运费设置设置为手动设置。
步骤：
在 Shopify 后台中，转到Google渠道>概览，然后点击设置。
在产品信息流部分，点击发货设置旁边的选择。
在配置发货设置下，选择在 Google Merchant Center*中手动设置Merchant Center。*
在 Google 渠道中更改发货设置后，您可以在 Google Merchant Center中手动设置运费。如果要从 Google 产品清单中删除预计配送日期，请确保处理 时间 字段为空。
获取有关 Google Ads 的帮助
联系 Google Ads 客服，获取有关以下主题的帮助：
Google Ads 的账单和发票
政策、广告评论和宣传活动优化
设置 Google 渠道不支持的广告类型，例如视频宣传活动
Google Merchant Center
Google Analytics
备注：您可以在 Google Ads 中查看广告的批准状态或修复未获批准的广告。详细了解 Google 广告审批流程。
您可以联系 Shopify 支持获取有关设置或使用 Google 渠道的帮助。
Shopify商户官网原文详情：
Product requirements
Google requires specific information about your products before you can publish them on Google. The Google channel imports your existing product data from Shopify, but you might need to add some additional information before you can sync products with Google Merchant Center.
Most products only need the following information added:
Google product category
unique product identifiers
Google also has specific requirements for the following product categories:
Apparel & accessories
Media
Books
Product options, including variants, need to be in English to sync with Google.
Google Product Category
To make sure that your products are categorized accurately on Google, you should add a Google Product Category to products. If you don't add a product category, then Google automatically assigns a category to the product, but you might encounter errors. Read Google's guide to product categories to learn more.
Unique product identifiers
Google requires you to have a unique product identifier for each of your products. These identifiers let Google match your product with similar products on Google Shopping. If these identifiers aren't correct, then Google doesn't publish your products and your account could be suspended. Learn more about unique product identifiers from Google Merchant Center Help.
If a product has a GTIN (Global Trade Item Number), then you need to add it before you can publish the product. You can add a GTIN in the details of a product variant.
For products without a GTIN, you need to add an MPN (Manufacturer Part Number) and brand to the product data in the Google channel.
Specific Google Product Category requirements
Google has specific requirements for products that are in the Apparel & accessories, Media, or Books Google Product Categories. When you select a category for a product in the Google channel, you need to add this additional product information.
Apparel and accessories product requirements
Products in the Apparel & accessories category might require specific product data before they will be published. To determine if you need to include the product data, see Google Merchant Center Help guidelines for the following:
Age group
Gender
Color
Size
Media product requirements
Products in the Music, Movies, or Video games categories are required to have a UPC, EAN, or JAN as the unique product identifier. Learn more about Google unique product identifiers from Google Merchant Center Help.
Book product requirements
Products in the Books category are required to have an ISBN as the unique product identifier. Learn more about Google unique product identifiers from Google Merchant Center Help.
When your Shopify products appear in Google ads, Google Merchant Center automatically converts the product price to a customer's local currency. Customers who click a Google ad are directed to a product page that displays the currency and price to match the ad. Learn more about currency conversion for the Google channel from Google Merchant Center Help.
Manually set your shipping settings in Google Merchant Center
If you want to set your shipping rates manually in Google Merchant Center, then you need to set your shipping settings to manual in your Google sales channel.
Steps:
From your Shopify admin, go to the Google channel > Overview, and then click Settings.
In the Product feed section, click Select beside Shipping settings.
Under Configure shipping settings, select Manually set up shipping settings in Google Merchant Center.
After you change your shipping settings in your Google channel, you can set up your shipping rates manually in Google Merchant Center. If you want to remove the estimated delivery date from Google product listings, then make sure that the Handling time field is empty.
Getting help with Google Ads
Contact Google Ads Help to get help with the following topics:
billing and invoicing for Google Ads
policies, ad reviews, and campaign optimization
setting up ad types that the Google channel doesn't support, such as video campaigns
Google Merchant Center
Google Analytics
You can contact Shopify Support to get help setting up or using the Google channel.
文章内容来源：Shopify商户官方网站
