零售商标准和卖家评分

若要在 Google 渠道中使用 Buy on Google，您的 Shopify 商店需要维持良好的零售商标准遵守情况，并获得较高的 Google 卖家评分。

零售商标准

零售商标准用于衡量您的商店在使用 Buy on Google 时的表现。这些标准还可以发现您的商店在使用 Buy on Google 时需要改进的方面。如果您的评分较低，Google 会通过电子邮件告知您，并告诉您评分较低的主要原因，以便您可以改进。

您的零售商标准符合情况由几个方面决定，包括商品不良率、发货不良率、配送不良率和退货不良率：

• 商品不良率：如果您取消了订单中的商品、未在指定的处理时间内为订单发货或者您产品的评分较低，您的商品不良率则会受到影响。

• 发货不良率：如果订单的发货时间或配送时间晚于指定的处理时间或者跟踪编号缺失或不正确，您的发货不良率则会受到影响。

• 配送不良率：如果订单按时发货，但配送延迟或采用了不当的运输服务，您的配送不良率则会受到影响。

• 退货不良率：如果订单已退货，但未在 2 个工作日内得到处理，或其跟踪编号出现问题，您的退货不良率则会受到影响。

为了维护客户对您的信任，请保持优良的零售商标准遵守情况。如果您持续收到低评分，那么您的 Buy on Google 账户可能会被暂停。

有关零售商标准的更多信息，请参阅 Google Merchant Center 帮助中的关于 Buy on Google 零售商标准和政策。

Google 卖家评分

在您使用 Buy on Google 进行销售时，卖家评分是衡量您的商店表现的一项指标。卖家评分由 Google 客户评论和您的零售商标准决定。

为了维护客户对您的信任，请保持优良的零售商标准遵守情况。

有关 Google 卖家评分的更多信息，请参阅 Google Merchant Center 帮助上的卖家评分。

Shopify商户官网原文详情：

Retailer standards and seller ratings

To use Buy on Google on the Google channel, your Shopify store needs to maintain good retailer standards, and achieve a high Google seller rating.

Retailer Standards

Retailer Standards are a measurement of how your business is performing while using Buy on Google. These standards also identify where your business can improve while using Buy on Google. If your rating is low, then Google emails you to let you know, and tells you the main reason for your low rating so that you can improve it.

Your Retailer Standards are determined using sources including Item defect rate, Shipping defect rate, Delivery defect rate, and Return defect rate:

• Item defect rate: If you cancel an item in an order, don't fulfill an order within your provided handling time, or your product receives a low rating, then your Item defect rate is affected.

• Shipping defect rate: If an order is shipped later than your provided handling time, delivered later than your provided handling time, or has a missing or incorrect tracking number, then your Shipping defect rate is affected.

• Delivery defect rate: If an order is shipped on time, but is delivered late or by an inappropriate shipping service, then your Delivery defect rate is affected.

• Return defect rate: If an order is returned, but is not processed within 2 business days or has problems with its tracking number, then your Return defect rate is affected.

To maintain trust with your customers, keep your Retailer Standards high. If you consistently receive low ratings, then your Buy on Google account might be suspended.

For more information on Retailer Standards, refer to About Buy on Google Retailer Standards and policies on Google Merchant Center Help.

Google seller ratings

When you sell using Buy on Google, your seller rating is a measure of your performance. Your seller rating is determined using sources including Google Customer Reviews, and your Retailer Standards.

To maintain trust with your customers, keep your seller standards high.

For more information on Google seller ratings, refer to Seller ratings on Google Merchant Center Help.

文章内容来源：Shopify商户官方网站