折扣

Shopify 后台中创建的折扣会同步到 Google Ads、免费产品页面和 Buy on Google。百分比、固定金额和自动折扣码会同步到 Google。买 X 得 Y 折扣不会同步到 Google。如果您想提供买 X 得 Y 折扣,则需要在 Google Merchant Center 中进行设置。

如果您想从 Google 中删除已同步的折扣,则可以在 Google Merchant Center 中结束促销。通过 Google Merchant Center 帮助了解如何编辑促销或更改促销状态


产品状态

Google 渠道会在 Shopify 的 Google > 产品页面上显示您的产品状态。产品可能有三种状态:

  • 未批准 - 状态为未批准的产品没有与 Google Merchant Center 同步,因为存在一个或多个错误,或者缺少产品数据

  • 待处理 - 状态为待处理的产品在 Shopify 中发生了更改,但这些更改尚未同步到 Google Merchant Center。

  • 已批准 - 状态为已批准的产品已成功同步到 Google Merchant Center。

若要解决产品错误,请点击产品名称,在产品详细信息页面中进行更改,使产品符合 Google Merchant Center 产品要求。在您对产品进行更改后,它会自动与 Google Merchant Center 同步。

在 Shopify 中对产品信息进行更改可能会导致已成功同步的产品出现错误和警告。请定期检查 Google 渠道以确保您的产品继续保持同步。

产品要求

Google 需要关于您产品的特定信息,随后您才可以将这些产品发布在 Google 上。Google 渠道会从 Shopify 导入您现有的产品数据,但您可能需要添加一些其他信息,然后才能将产品与 Google Merchant Center 同步。

仅需要为大多数产品添加以下信息:

  • Google 产品类别

  • 唯一产品标识符

此外,Google 还有针对以下产品类别的特定要求:

  • 服饰及配饰

  • 媒体

  • 书籍

包括多属性在内的产品选项需要采用英语才能与 Google 同步。

备注:某些国家/地区要求显示产品的单位价格。您可以在 Shopify 中将单价信息添加到 Google 渠道字段。

Google 产品类别

若要确保您的产品在 Google 上的分类准确,您应该向产品添加一个 Google 产品类别。如果您没有添加产品类别,Google 则会自动向产品分配一个类别,但您可能会遇到错误。阅读 Google 的产品类别指南以了解更多信息。

唯一产品标识符

Google 要求您的每种产品都有一个唯一产品标识符。借助这些标识符,Google 可以将您的产品与 Google 购物上类似的产品进行匹配。如果这些标识符不正确,Google 便不会发布您的产品,并且您的账户可能会被暂停使用。在 Google Merchant Center 帮助中详细了解唯一产品标识符。

如果产品有一个 GTIN(全球贸易项目代码),那么您需要首先添加它,然后才能发布此产品。您可以在产品多属性的详细信息中添加 GTIN。

对于没有 GTIN 的产品,您需要在 Google 渠道中向产品数据添加 MPN(制造商零件编号)和品牌。

特定 Google 产品类别要求

对于服饰及配饰、媒体或书籍 Google 产品类别中的产品,Google 有一些特定要求。当您在 Google 渠道中为产品选择类别时,您需要添加此额外的产品信息。

服装及配饰产品要求

服装及配饰类别中的产品可能需要一些特定产品数据才能发布。若要确定您是否需要包含产品数据,请参阅 Google Merchant Center 帮助指南以了解以下内容:

  • 年龄段

  • 性别

  • 颜色

  • 尺寸

媒体产品要求

音乐、电影或视频游戏类别中的产品需要拥有 UPC、EAN 或 JAN 作为唯一产品标识符。在 Google Merchant Center 帮助中详细了解 Google 唯一产品标识符。

书籍产品要求

书籍类别中的产品需要拥有 ISBN 作为唯一产品标识符。在 Google Merchant Center 帮助中详细了解 Google 唯一产品标识符。

Shopify商户官网原文详情:

Discounts

Discounts created in your Shopify admin sync to Google ads, free listings, and Buy on Google. Percentage, fixed amount, and automatic discount codes sync to Google. Buy X get Y discounts don't sync to Google. If you want to offer buy x get y discounts, then you need to set them up in your Google Merchant Center.

If you want to remove synced discounts from Google, then you can end a promotion in your Google Merchant Center. Learn how to Edit a promotion or change promotion status on Google Merchant Center Help.


Product status

The Google channel displays the status of your products on the Google > Products page in Shopify. There are three possible product statuses:

  • Not approved - Products with the Not approved status are not synced with the Google Merchant Center because of one or more errors or missing product data.

  • Pending - Products with the Pending status have changes in Shopify that have not yet been synced to the Google Merchant Center.

  • Approved - Products with the Approved status are successfully synced to the Google Merchant Center.

To solve product errors, click the product name to make changes in the product details page to suit the Google Merchant Center product requirements. When you make a change to a product it's automatically synced with the Google Merchant Center.

Changes to the products' information in Shopify can cause successfully synced products to have errors and warnings. Check the Google channel periodically to make sure that your products continue to sync.

Product requirements

Google requires specific information about your products before you can publish them on Google. The Google channel imports your existing product data from Shopify, but you might need to add some additional information before you can sync products with Google Merchant Center.

Most products only need the following information added:

  • Google product category

  • unique product identifiers

Google also has specific requirements for the following product categories:

  • Apparel & accessories

  • Media

  • Books

Product options, including variants, need to be in English to sync with Google.

Google Product Category

To make sure that your products are categorized accurately on Google, you should add a Google Product Category to products. If you don't add a product category, then Google automatically assigns a category to the product, but you might encounter errors. Read Google's guide to product categories to learn more.

Unique product identifiers

Google requires you to have a unique product identifier for each of your products. These identifiers let Google match your product with similar products on Google Shopping. If these identifiers aren't correct, then Google doesn't publish your products and your account could be suspended. Learn more about unique product identifiers from Google Merchant Center Help.

If a product has a GTIN (Global Trade Item Number), then you need to add it before you can publish the product. You can add a GTIN in the details of a product variant.

For products without a GTIN, you need to add an MPN (Manufacturer Part Number) and brand to the product data in the Google channel.

Specific Google Product Category requirements

Google has specific requirements for products that are in the Apparel & accessories, Media, or Books Google Product Categories. When you select a category for a product in the Google channel, you need to add this additional product information.

Apparel and accessories product requirements

Products in the Apparel & accessories category might require specific product data before they will be published. To determine if you need to include the product data, see Google Merchant Center Help guidelines for the following:

  • Age group

  • Gender

  • Color

  • Size

Media product requirements

Products in the Music, Movies, or Video games categories are required to have a UPC, EAN, or JAN as the unique product identifier. Learn more about Google unique product identifiers from Google Merchant Center Help.

Book product requirements

Products in the Books category are required to have an ISBN as the unique product identifier. Learn more about Google unique product identifiers from Google Merchant Center Help.

文章内容来源:Shopify商户官方网站


(本文内容根据网络资料整理,出于传递更多信息之目的,不代表连连国际赞同其观点和立场)