电子邮件订阅者列表管理

您可使用电子邮件营销来拓展您的业务,以及与客户建立关系。向注册邮件列表的客户发送新闻通讯,是让客户了解新产品和最新促销的绝佳方式。



收集客户邮箱

出于法律和隐私原因,请确保仅向同意接收您的在线商店营销的客户发送促销电子邮件。客户可向您的在线商店新闻通讯注册分区添加邮箱,也可选中结账页面中的复选框,从而订阅营销电子邮件。然后,您可以通过修改结账设置来让他们收到订阅的确认电子邮件。

客户接受您在线商店的营销后,他们的邮箱会显示在 Shopify 后台的客户页面上。点击电子邮件订阅者细分即可仅显示已同意接收促销电子邮件的客户。

如果订阅者在收到的电子邮件中点击取消订阅链接,或将您发送的电子邮件标记为垃圾邮件,系统会自动将其从您的订阅者列表中删除。当电子邮件因电子邮件地址出现问题而被退回时,系统会在以后的电子邮件发送中取消向该电子邮件地址发送邮件。


从结账页面收集客户邮箱

您可以从结账页面收集客户邮箱。

注:有关 Shopify 如何收集、使用和存储个人信息的详细信息,请参阅我们的隐私政策

步骤:

PC:

  1. 在 Shopify 后台中,转到设置 > 结账

  1. 电子邮件营销部分中,选中在结账时注册选项为可选。这将在结账页面中添加一个注册复选框。

  2. 可选:选中默认选择注册。这将在结账页面上为没有账户的客户预先选择电子邮件营销注册框。它还会为电子邮件订阅者客户列表中包含的有账户客户预先选择该框。对于选择退出电子邮件营销的有账户客户和未包含在电子邮件订阅者客户列表中的客户,系统不会在结账页面上预先选择此框。

  3. 点击保存

苹果系统:

  1. 在 Shopify 应用中,转到商店 > 设置

  2. 商店设置下,轻触结账

  1. 电子邮件营销部分中,选中在结账时注册选项为可选。这将在结账页面中添加一个注册复选框。

  2. 可选:选中默认选择注册。这将在结账页面上为没有账户的客户预先选择电子邮件营销注册框。它还会为电子邮件订阅者客户列表中包含的有账户客户预先选择该框。对于选择退出电子邮件营销的有账户客户和未包含在电子邮件订阅者客户列表中的客户,系统不会在结账页面上预先选择此框。

  3. 点击保存

安卓系统:

  1. 在 Shopify 应用中,转到商店 > 设置

  2. 商店设置下,轻触结账

  1. 电子邮件营销部分中,选中在结账时注册选项为可选。这将在结账页面中添加一个注册复选框。

  2. 可选:选中默认选择注册。这将在结账页面上为没有账户的客户预先选择电子邮件营销注册框。它还会为电子邮件订阅者客户列表中包含的有账户客户预先选择该框。对于选择退出电子邮件营销的有账户客户和未包含在电子邮件订阅者客户列表中的客户,系统不会在结账页面上预先选择此框。

  3. 点击保存

从您的主页收集客户邮箱

若要从您的主页收集客户邮箱,请向您的在线商店添加新闻通讯注册分区。通过新闻通讯注册,您可以收集客户的邮箱,并将它们存储在 Shopify 后台中客户页面的电子邮件订阅者客户细分中。请考虑客户访问您的在线商店的过程,并在关键位置(例如主页和结账页面上)提供收集邮箱的流程

若要获取向在线商店添加新闻通讯分区的相关帮助,请查看模板文档。

竞赛和抽奖也是快速建立订阅者列表的绝佳方式,但请务必提供双重选择加入,以便让客户知道他们同时也在注册电子邮件营销。

如果您最近获得了大量的新订阅者,请考虑为新的订阅者创建客户细分,以便您可以向他们发送欢迎电子邮件。在欢迎电子邮件中包含折扣码和指向您商店的链接,以鼓励新的订阅者进行购买。欢迎电子邮件也是从您的电子邮件列表中找出取消订阅的订阅者的友好方式。

Shopify商户官网原文详情:

Email subscriber list management

You can use email marketing to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.



Collect email addresses from customers

For legal and privacy reasons, make sure that you send promotional emails only to customers who have agreed to receive marketing from your online store. Customers can subscribe to marketing emails by adding their email address to a newsletter sign-up on your online store, or by checking a checkbox in the checkout. You can then have them receive a confirmation email for subscription by modifying your checkout settings.

After a customer accepts marketing from your online store, their email address shows on the Customers page of your Shopify admin. Click the Email subscribers segment to show only the customers who have agreed to receive promotional emails.

If a subscriber clicks the Unsubscribe link from the email that they receive, or mark an email from you as spam, then they're automatically removed from your subscriber list. When an email bounces back due to an issue with an email address, that email address is automatically suppressed from future email sends.


Collect customer emails at checkout

You can collect customer emails from the checkout.



Steps:

PC:

  1. From your Shopify admin, go to Settings > Checkout.

  1. In the Email marketing section, check Show a sign-up option at checkout. This adds a sign-up checkbox to your checkout.

  2. Optional: check Preselect the sign-up option. This preselects the email marketing sign-up box at the checkout for customers without an account. It also preselects the box for customers with accounts who are in the Email subscribers customer list. The box isn't preselected at the checkout for customers with accounts who have opted out of email marketing and aren't on the Email subscribers customer list.

  3. Click Save.

iPhone:

  1. From the Shopify app, go to Store > Settings.

  2. Under Store settings, tap Checkout.

  1. In the Email marketing section, check Show a sign-up option at checkout. This adds a sign-up checkbox to your checkout.

  2. Optional: check Preselect the sign-up option. This preselects the email marketing sign-up box at the checkout for customers without an account. It also preselects the box for customers with accounts who are in the Email subscribers customer list. The box isn't preselected at the checkout for customers with accounts who have opted out of email marketing and aren't on the Email subscribers customer list.

  3. Click Save.

Android:

  1. From the Shopify app, go to Store > Settings.

  2. Under Store settings, tap Checkout.

  1. In the Email marketing section, check Show a sign-up option at checkout. This adds a sign-up checkbox to your checkout.

  2. Optional: check Preselect the sign-up option. This preselects the email marketing sign-up box at the checkout for customers without an account. It also preselects the box for customers with accounts who are in the Email subscribers customer list. The box isn't preselected at the checkout for customers with accounts who have opted out of email marketing and aren't on the Email subscribers customer list.

  3. Click Save.

Collect customer emails from your home page

To collect customer email addresses from your home page, add a newsletter signup section to your online store. With a newsletter signup, you can collect email addresses from your customers and store them in the Email subscribers customer segment on the Customers page in the Shopify admin. Consider the journey of customers visiting your online store and offer email address collection at key points such as your homepage and at checkout.

For help with adding a newsletter section to your online store, see your theme documentation.

Contests and sweepstakes are also great ways to quickly build a subscriber list, but make sure to offer double opt-in so that the customer is aware that they're also signing up for email marketing.

If you recently acquired a lot of new subscribers, then consider creating a customer segment for new subscribers so that you can send them a welcome email. Include a discount code and a link to your store in welcome emails to encourage new subscribers to make a purchase. Welcome emails are also a friendly way for subscribers to unsubscribe from your email list.

文章内容来源:Shopify商户官方网站