电子邮件跟踪和分析
借助打开情况跟踪，您可以看到收件人打开了多少封您使用 Shopify Email 发送的电子邮件。打开情况跟踪默认为启用，并会在您发送的每个 Shopify Email 宣传活动的报告部分中提供打开率。打开情况跟踪数据仅显示已打开的电子邮件总数，不会显示哪些收件人打开了电子邮件。
报告中显示的每个电子邮件宣传活动的其他统计信息包括：
送达率，告知您成功送达了多少封电子邮件
取消订阅的订阅者数量
点击电子邮件中链接的订阅者数量
电子邮件被报告为垃圾邮件的次数
您的商店通过电子邮件获得的独立访客数量
通过电子邮件获得商店访问并导致产品被添加到购物车的次数
通过电子邮件访问您商店的客户所下的订单数量
通过电子邮件访问您商店的客户所产生的销售额（美元）
查看您的电子邮件宣传活动分析报告
发送电子邮件宣传活动后，系统将生成一份报告，用于提供该宣传活动的执行效果的洞察。您可以了解哪些订阅者已执行了电子邮件中的特定操作，而哪些订阅者已回弹电子邮件。您还可以导出 CSV 文件，其中包含执行每项操作的订阅者的列表。
在 Shopify 后台中，点击营销。
在最近营销下，点击要查看其分析结果的电子邮件。
在宣传活动摘要部分中，点击电子邮件预览下的查看报告。
可选：查看或导出有关哪些客户执行了特定操作的特定数据：
若要查看特定指标的数据，请在电子邮件参与度下，点击该指标。
若要导出特定指标的数据，请在电子邮件参与度下，点击该指标，然后点击导出。
选择您的打开跟踪选项
在 Shopify 后台，点击设置。
点击通知
在电子邮件营销部分中，选择优化打开情况跟踪（推荐）、跟踪所有电子邮件打开情况、请求同意或请勿追踪。
点击保存。
打开情况跟踪选项决定了您的 Shopify 商店针对 Shopify Email 收集分析数据的方式：
优化打开情况跟踪（推荐）：Shopify 会收集营销宣传活动电子邮件的打开率，并帮助维护您的 发件人声誉。如果您想在客户数据隐私选择与数据报告之间保持平衡，请选择此设置。
跟踪所有电子邮件打开情况：收集打开您的营销宣传活动电子邮件的订阅者的数量（也称为打开率）。此设置为您提供最详细的打开率报告。
请求同意：订阅者可以通过在营销宣传活动电子邮件的页脚中点击选择加入电子邮件打开情况跟踪来选择接收跟踪。打开您的电子邮件的订阅者的数量（也称为打开率）会根据选择加入的订阅者以及整体电子邮件参与度（例如链接点击）来进行报告。
请勿追踪：不会报告您的电子邮件打开率。系统仍会收集电子邮件营销宣传活动的其他分析数据，例如订阅者点击次数。
如果买家收到了您发送的电子邮件，但直接或稍后使用其他标签页或浏览器窗口访问您的商店，而不是点击电子邮件中的链接，则该行为不会反映在您的 Shopify Email 分析中。
提示：如果您将设置从请求同意更改为跟踪所有电子邮件打开情况，则应在下次电子邮件营销宣传活动中通知订阅者有关更新的信息。诚实地对待客户会有助于建立信任。
客户是否能够看到收到电子邮件的其他客户？
不能，所有其他收件人邮箱都是隐藏的。
打开率是什么？
打开率是您的电子邮件接收者打开邮件的频率。
良好的打开率是多少？
良好的打开率介于 20% 到22% 之间。
Shopify商户官网原文详情：
Email tracking and analytics
Open tracking shows you how many emails sent out using Shopify Email are opened by the recipients. Open tracking is enabled by default, and gives you an open rate in the report section of each Shopify Email campaign that you send. Open tracking data shows only the total number of emails that have been opened, and not which recipients opened the email.
Other statistics that are displayed within the report for each email campaign include:
The delivery rate, which tells you how many emails were delivered successfully
How many subscribers unsubscribed
How many subscribers clicked a link within the email
How many times the email was reported as spam
How many unique visitors your store had from the email
How many times a visit to your store from the email resulted in items being added to the cart
How many orders were placed by customers visiting your store from the email
The dollar amount in sales made from visits to your store from the email
View your email campaign analytics report
After you send an email campaign, a report is generated for you to gain insights on how well it performed. You can identify which subscribers have performed specific actions on the email, or had the email bounce. You can also export CSV files with lists of the subscribers who performed each action.
In your Shopify admin, click Marketing.
Under Recent marketing, click the email that you want to review the analytics for.
In the CAMPAIGN SUMMARY section, click View report under the email preview.
Optional: View or export specific data about which customers took specific actions:
To view a specific metric's data, under Email engagement, click the metric.
To export a specific metric's data, under Email engagement, click the metric, and then click Export.
Choose your open tracking option
In your Shopify admin, click Settings.
Click Notifications
In the Email marketing section, choose either Optimize open tracking (recommended), Track all email opens, Ask for consent, or Do not track.
Click Save.
The open tracking options determine how your Shopify store collects analytics for Shopify Email:
Optimize open tracking (recommended): Shopify collects the open rates for your email marketing campaigns, and helps to maintain your sender reputation. If you want to balance customer data privacy choices with data reporting, then choose this setting.
Track all email opens: The number of subscribers that open your email marketing campaigns, also known as the open rate, is collected. This setting gives you the most detailed open rate reporting.
Ask for consent: Subscribers can opt in to tracking by clicking Opt in to email open tracking in the footer of your email marketing campaigns. The amount of subscribers that open your emails, known as the open rate, is reported based on subscribers who opt in, combined with overall email engagement, such as link clicks.
Do not track: Your email open rate isn't reported. Other analytics for your email marketing campaigns, such as the number of clicks from subscribers, are still collected.
If a buyer receives an email from you, but visits your store directly using another tab or browser window, or at a later time, instead of clicking a link within the email, then the behaviour isn't reflected in your Shopify Email analytics.
Will customers be able to see who else is getting the email?
No, all other recipient email addresses are hidden.
What does open rate mean?
The open rate is how often people who receive your email open it.
What's a good open rate?
A good open rate ranges from 20% to 22%.
文章内容来源：Shopify商户官方网站
