针对电子邮件营销活动的数据隐私和法规合规性

当您使用电子邮件营销来拓展您的业务时，数据隐私和法规合规性是您需要考虑并提醒自己的重要问题。

我应该了解哪些垃圾邮件法律？

垃圾邮件（例如批量发送的未经请求的电子邮件）的相关规定、法规和法律会根据您的所在地点而有所不同。在开始电子邮件营销活动之前，请确保您熟悉您所在地区、州和国家/地区的法律。

我是否需要在电子邮件中包含我的邮寄地址？

根据您所在的位置，您可能需要在促销电子邮件中包含实体邮寄地址。相关法规包括美国的控制非自愿色情和促销攻击法案和加拿大的反垃圾邮件立法/PIPEDA 等等。围绕电子邮件营销和垃圾邮件（例如批量发送的未经请求的电子邮件）的规则、法规和法律会因您的位置而异。在开始电子邮件营销活动之前，请确保您熟悉您所在地区、州和国家/地区的法律。

默认情况下，您的商店地址包含在电子邮件的页脚中。如果您不想在电子邮件中共享您的商店地址，则可以租用当地邮局的邮政信箱或使用 UPS 门店作为您的邮寄地址。若要更改电子邮件中的邮寄地址，请转到 Shopify 后台中的设置 > 商店详细信息，并输入您的邮政信箱地址作为您的商店地址。

注：您的商店地址是 Shopify 发票上显示的地址。使用邮政信箱作为地址可能会影响您商店中可以使用的应用。在更新商店地址之前，请确保您可以将邮政信箱用于这些方面。

Shopify商户官网原文详情：

Data privacy and legal compliance for email marketing campaigns

Data privacy and legal compliance are both important issues to consider and inform yourself about when you use email marketing to grow your business.

What are the spam laws I should be aware of?

The rules, regulations, and laws surrounding spam, such as unsolicited emails sent in bulk, vary depending on your location. Make sure you are familiar with the laws in your region, state, and country before you begin an email marketing campaign.

Do I need to include a mailing address in my emails?

Depending on where you’re located, you might need to include a physical postal address in your promotional emails. The CAN-SPAM Act in the United States and the CASL legislation/PIPEDA in Canada are examples of these laws. The rules, regulations, and laws surrounding email marketing and spam, such as unsolicited emails sent in bulk, vary depending on your location. Make sure you're familiar with the laws in your region, state, and country before you begin an email marketing campaign.

By default, your store address is included in the footer of your emails. If you don’t feel comfortable sharing your store address in your emails, then you can rent a PO box from your local post office or UPS store to use as your mailing address. To change the mailing address in your emails, go to Settings > Store details in your Shopify admin and enter your post office box address as your store's address.

文章内容来源：Shopify商户官方网站