分析在线营销活动的成效

在线广告会产生费用。为确保您对广告的投入能获得最大的回报,建议您对成功的营销活动进行分析。根据您的营销目标,您可能需要通过以下方式跟踪自己的活动:

  • 在客流量报告中查看您的商店推荐。

  • 使用 Google 转化标签或 Facebook Pixel 跟踪在线商店页面中的标准操作。

  • 根据转化率评估营销活动。

  • 查看在 Shopify 中创建的营销活动以及使用集成的营销应用创建的营销活动的转化报告。

衡量营销业绩

在 Shopify 后台的营销页面,您可以详细了解营销活动为您的在线商店带来的流量的质量和多少。根据有关在线商店访问次数和购物车转化的报告,您可以获得有关您在 Shopify 中创建的营销活动的高级数据。若要查看营销业绩数据,请转到 Shopify 后台中的营销页面。

备注:您的报告指标和数据最多可能需要 24 小时才能更新。

Shopify商户官网原文详情:

Analyzing the success of your online marketing campaigns

Online advertising costs money. To make sure you're getting the most for your advertising spend, it's a good idea to analyze the success of your marketing campaigns. Depending on your marketing goals, you might want to track your campaigns in the following ways:

  • View referrals to your store in an acquisition report.

  • Track standard actions from an online store page using a Google conversion tag or Facebook pixel.

  • Evaluate marketing campaigns based on conversions.

  • View conversion reports for marketing activities created in Shopify and by using integrated marketing apps.

Measuring marketing performance

On the Marketing page in your Shopify admin, you can learn more about the quality and quantity of the traffic that your marketing campaigns bring to your online store. Reports about online store sessions and cart conversion rates can give you high-level data about the marketing campaigns you create in Shopify. To view the marketing performance data, go to the Marketing page in your Shopify admin.

文章内容来源:Shopify商户官方网站