客户报告

如果您的商店使用的是 Shopify、Advanced Shopify 或 Shopify Plus 套餐,则您可以访问有关客户的详细报告。通过以下报告,您可以获得有关客户的有用信息,包括他们的平均订单数量、平均订单总额和预期购买价值:

  • 按时间段显示客户

  • 新客户与回头客销售额

  • 各个地点的客户

  • 回头客

  • 一次性客户

如果您的商店使用的是 Advanced Shopify 或 Shopify Plus 套餐,则还可以使用以下报告:

  • 存在风险的客户

  • 忠实客户

客户报告的生成方式决定了这些报告可能不会显示过去 12 小时内您商店上的所有活动。不过,当您打开新客户与回头客销售额报告时,显示的是最新数据(这大约需要几秒钟的时间)。您可以重新打开或刷新报告以显示更新的数据。

客户报告仅限 250,000 名客户。如果您需要访问超过 250,000 名客户的客户数据,您可以设置和使用 Google Analytics。若要了解详细信息,请转到使用 Google Analytics。但是,您可以从 Shopify 后台的客户页面导出所有客户。

客户报告中的数据基于报告中新客户的全部订单历史记录,而不仅仅是选定时间范围内创建的订单。例如,如果您仅查看 11 月份的报告,则该月份的新客户仍将显示为回头客,即使他们在 12 月份才进行了第二次购买也是如此。

Shopify商户官网原文详情:

Customers reports

If your store is on the Shopify, Advanced Shopify, or Shopify Plus plan, then you have access to detailed reports about your customers. With the following reports, you can gain helpful insights about your customers, including their average order count, average order totals, and expected purchase value:

  • Customers over time

  • First-time vs returning customer sales

  • Customers by location

  • Returning customers

  • One-time customers

If your store is on the Advanced Shopify or Shopify Plus plan, then you also have access to the following reports:

  • At-risk customers

  • Loyal customers

Because of the way that the customer reports are generated, they might not show all the activity on your store from the past 12 hours. However, when you open the First-time vs returning customer sales report report, the data is up to date, give or take a few seconds. You can reopen or refresh the report to show newer data.

The Customers reports are limited to 250,000 customers. If you need to access customer data for more than 250,000 customers, then you can set up and use Google Analytics. To learn more, go to Working with Google Analytics. However, you can export all your customers from the Customers page in your Shopify admin.

The data in customer reports is based on the entire order history of the new customers in the report, not only the orders that were placed during the selected timeframe. For example, if you view a report for November only, then a new customer from that month still shows as a repeat customer, even if they made their second purchase in December.


文章内容来源:Shopify商户官方网站