实时视图

如果您使用在线商店渠道,则实时视图会为您提供商店活动的实时视图。实时视图包含世界地图(二维)和地球仪(三维),可显示商店活动的来源以及一些关键指标,让您了解当前正在发生的事情。

您可以使用实时视图来监测您在线商店上的活动以及所有渠道中的销售情况。此功能在流量高峰期间尤为有用(例如黑色星期五和网购星期一),并且当您想查看近期营销活动、折扣或其他促销活动的即时结果时,也可以使用此功能。

实时视图中的信息显示在您商店的当地时间。

本页相关主题

  • 打开实时视图

  • 流实时视图

  • 实时视图亮点

  • 实时视图中显示的信息

打开实时视图

步骤:

  • 桌面

1、在 Shopify 后台,转到分析 > 实时视图

2、可选:点击地图视图地球仪视图即可选择世界地图(二维)视图或地球仪(三维)视图。

  • iPhone

1、在 Shopify 应用的主页屏幕上,点击实时或向右轻扫图表。

2、点击查看实时视图

3、可选:轻触地图视图地球仪视图即可选择世界地图(二维)视图或地球仪(三维)视图。

  • Android

1、在 Shopify 应用的主页屏幕上,点击实时或向右轻扫图表。

2、点击查看实时视图

3、可选:轻触地图视图地球仪视图即可选择世界地图(二维)视图或地球仪(三维)视图。

您可以拖动地图重新定位,使用 + 和 - 按钮将其放大或缩小,也可点击全屏以仅在显示屏上显示实时视图。

流实时视图

如果您需要实时共享实时视图信息,您可以点击流光模式。当流光模式处于活动状态时,您的实时视图指标会被隐藏。这使您能够在地图或地球仪视图中显示客户活动,同时维护隐私。您可以使用任何流式传输或视频共享服务来共享屏幕。

实时视图亮点

您可以在“亮点”下重现全天内订单量较大的时间段。若要查看特定亮点的详细信息,请点击您感兴趣的今日订单亮点指标,该指标将在实时视图地图上重现访问和订单活动。

亮点仅显示您的在线商店的信息。

实时视图中显示的信息

在地图和地球仪上,绿色圆点表示最近的访客访问,蓝色圆点表示订单。您可以与地球仪交互,获取有关显示的访客和订单信息,包括:

  • 地图视图和地球仪表视图之间的切换

  • 旋转地球仪,查看来自世界各地的流量和订单

  • 将鼠标悬停在一个圆点上即可查看有关该访问或订单的信息

  • 通过从地球仪下方的地图选择器中选择特定国家/地区来放大地理区域

实时视图上显示以下指标:

指标显示的内容
当前访客数

过去 5 分钟内您的在线商店中活跃的访客数量。要保持活跃状态,访客需要查看页面或点击按钮。

此数字可能与 Google Analytics 提供的数据不同。Google 不会透露他们确定实时访客数的方法。

总销售额自午夜起,基于您的在线商店和其他销售渠道的订单的销售总额。总销售额 = 总销售额 - 折扣 - 退款 + 运费 + 税金。
总流量自午夜(您商店的当地时区)起,您在线商店的总访问次数。
总订单数当访客完成结账流程并购买商品时将产生订单。当访客完成结账流程并购买商品时将产生订单。
热门地点自午夜(您商店的当地时区)起,您在线商店的大多数访客所在的地理区域。
热门产品自午夜(您商店的当地时区)起,为在线商店带来最高总销售额的产品。
新客户之前未在您的在线商店下过单的客户。
回头客之前已在您的在线商店中下单的客户
客户行为

最近 10 分钟内访问您的在线商店并且已将商品添加到购物车、进入了结账流程或进行了购买的访客数量。

  • 活跃购物车:在过去 10 分钟内,将一件或多件产品添加到购物车的访客数量。此数字通常小于访客数,因为某些访客查看产品时未向其购物车添加任何产品。

  • 结账:在过去 10 分钟内,将一件或多件产品添加到购物车,然后转到结账,并提交了联系信息(如姓名、地址等)的访客数量。此数量通常小于“活跃购物车”的数量,因为某些访客会将产品添加到购物车,但不会前往结账或不会提交其联系信息。

  • 已完成:在过去 10 分钟内,已将一件或多件产品添加到购物车,转到结账,然后实际购买了产品的访客数量。此数量通常小于“结账”的数量,因为某些访客未购买任何产品就离开了结账。

实时视图中的数据可能不同于其他公司的分析工具收集的数据。有关数据有所差异的原因的信息,请参阅分析差异

Shopify商户官网原文详情:

Live View

If you use the online store channel, then Live View gives you a real-time view of the activity on your store. Live View includes a world map (two-dimensional) and a globe (three-dimensional) to show you where the activity on your store is coming from and some key metrics to let you know what's happening right now.

You can use Live View to monitor the activity on your online store and your sales from all channels. It's especially useful during high traffic periods, such as Black Friday and Cyber Monday, and when you want to see the immediate results of your recent marketing activity, discounts, or other promotions.

Information in the Live View is shown in your store’s local time.

On this page

  • Open Live View

  • Stream Live View

  • Live View Highlights

  • Information shown on Live View

Open Live View

Steps:

  • Desktop

1、From your Shopify admin, go to Analytics > Live View.

2、Optional: Click Map view or Globe view to select the world map (two-dimensional) or a globe (three-dimensional) view.

  • iPhone

1、From the Home screen of the Shopify app, tap Live or swipe the graphs to the right.

2、Tap See Live View.

3、Optional: Tap Map view or Globe view to select the world map (two-dimensional) or a globe (three-dimensional) view.

  • Android

1、From the Home screen of the Shopify app, tap Live or swipe the graphs to the right.

2、Tap See Live View.

3、Optional: Tap Map view or Globe view to select the world map (two-dimensional) or a globe (three-dimensional) view.

You can drag the map to reposition it, use the + and - buttons to zoom in or out, and click Full screen to show only Live View on your monitor.

Stream Live View

If you need to share your Live View information in real time, then you can click Streamer mode. While Streamer mode is active, your Live View metrics are hidden. This enables you to show your customer activity on the map or globe view, while maintaining privacy. You can use any streaming or video sharing service to share your screen.

Live View Highlights

You can replay periods of significant order volume throughout the day under Highlights. To see the details of a specific highlight, click the Today's order highlights metric you're interested in and it replays the visit and order activity on the Live View map.

Highlights only display information for your online store.

Information shown on Live View

On the both the map and the globe, green dots indicate recent visitor sessions, and blue dots indicate orders. You can interact with the globe to get more information about the visitors and orders shown, including:

  • Toggling between map view and globe view

  • Rotating the globe to see traffic and orders from around the world

  • Hovering over a dot to see more information about that visit or order

  • Zooming into a geographic area by selecting a specific country or region from the map selector below the globe

The following metrics are shown on Live View:

MetricWhat it shows
Visitors right now

Number of visitors who have been active on your online store in the past 5 minutes. To remain active, the visitor needs to view a page or click a button.

This number might differ from data provided by Google Analytics. Google doesn't reveal how they determine a real-time visitor count.

Total salesTotal value of sales based on the orders on your online store and from other sales channels since midnight. Total sales is equal to gross sales − discounts − returns + shipping + taxes.
Total sessionsTotal number of sessions on your online store since midnight in your store's local timezone.
Total ordersTotal number of orders placed on your online store and from other sales channels since midnight. An order occurs when a visitor completes the checkout process and purchases an item.
Top locationsThe geographic regions where the most visitors to your online store are located since midnight in your store's local timezone.
Top productsThe products that have generated the highest in total sales for your online store since midnight in your store's local timezone.
First-time customersCustomers that haven't previously placed an order from your online store.
Returning customersCustomers that have previously placed an order from your online store.
Customer behavior

Number of sessions in your online store in the last 10 minutes that have added items to their cart, reached the checkout, or made purchases.

  • Active carts: In the last 10 minutes, the number of sessions with one or more items to their shopping carts. This number is usually smaller than the number of visitors because some visitors view products without adding any items to their cart.

  • Checking out: In the last 10 minutes, the number of sessions with one or more items to their shopping carts, proceeded to the checkout, and submitted their contact information, such as their name, address, and so on. This number is usually smaller than the "Active carts" number because some visitors add items to their cart but don't go to the checkout or don't submit their contact information.

  • Completed: In the last 10 minutes, the number of sessions with one or more items to their shopping carts, proceeded to the checkout, and then actually purchased the items. This number is usually smaller than the "Checking out" number because some visitors leave the checkout without purchasing anything.

The data in Live View might vary from the data gathered by analytics tools from other companies. For information on why the data can vary, see Analytics discrepancies.


文章内容来源:Shopify商户官方网站